In celebration of the Daily Melt’s latest location opening, Mochee teamed up with the Miami New Times to execute an exclusive lunchtime tweet-up. For weeks prior, Mochee promoted “Meet up at the Melt” through Twitter, Facebook and Instagram. Mochee targeted frequent Midtown Miami shoppers, food bloggers and locals looking for a new spot to dine with direct tweets and promoted posts. Turnout for the event was fantastic! With help from the Miami New Times Street Team, Daily Melt got crowds of new customers, including some of Miami’s favorite foodies, in their doors tasting some of the spot’s most creative sandwiches and signing up for free giveaways.
Mochee covered the event on all social media platforms and interacted with fans live-tweeting from Daily Melt. The tweet-up put Midtown’s newest lunch hub on the social radar; Daily Melt reached 2,000 Facebook fans soon after, received coverage from UrbanDaddy and Thrillist Miami, and began racking up Yelp reviews and Foursquare check-ins.
Here is some of the coverage and social attention from “Meet up at the Melt:”