Posted on / by alejandra / in Blog

Arme De L’amour goes live on luxury online retailer, Net-A-Porter

The team at Mochee is proud to announce that our client (as well as one of our personal favorites jewelry designers), Ivana Berendika Jermoluk, has joined forces with online luxury retailer, Net-A-Porter, to sell her graceful, yet ever-so-delicate jewelry brand, Arme de L’Amour. The team here at Mochee has been updating her Twitter and Facebook accounts to promote her beautiful products and we’re proud that Ivana has caught the attention of Net-A-Porter. The Serbian-born, but now Miami-based designer draws her inspiration from her vivid childhood memories of her grandfather’s captivating antique jewelry collection as well as her own worldly travels as a model (a career that began as early as eighteen years old for Ivana).

Screen Shot 2014-01-08 at 11.43.31 AM

As her career demanded Ivana work in some of the most municipal cities in the world, Ivana always felt drawn to the patterns and designs that were most prominent in the obscurity of small villages and the isolation of mountainous trails. Her travels continued to the city of New York, where Ivana decided she finally pursue her interests in art, design and jewelry at the Parsons School of Design. Her jewelry is designed to be both minimal and delicate, yet display the exotic elements she witnessed most frequently in her travels. On a recent trip to Vienna in Austria, Ivana went to an exhibition of the artist Gustav Klimt, who is most known for his work with gold, and it is the reason her pieces are all gold-plated. We are overjoyed that this designer’s work is being sold in one of the most luxurious global online retailers and expanding, but we are more excited that her talent and aesthetic is noticed and appreciated worldwide. Her first piece to be posted on the site, the gold-plated finger bracelet, was sold out in less than 24 hours! Congratulations Ivana, we can’t wait to see your jewelry draping the wrists, hands, ears and fingers of women everywhere!


Arme de L’Amour Facebook

Arme de L’Amour Twitter

Check out Arme d l’amour on Net-A-Porter here


Leave a Reply