2013 was the year of social media advancements, developments and acquisitions. Early in the year, Twitter finally launched its six-second video sharing app, Vine, and Instagram soon followed by adding a video feature to their mobile app to respond to the growing demand for video sharing. Yahoo bought the microblogging platform, Tumblr for 1.1 billion dollars, but Facebook could not acquire Snapchat for 3 billion dollars. Google Plus had a very busy year launching a new instant messaging and video chat platform called Google Hangouts as well as “Helpouts by Google” which allows users to connect with others who can give them lessons through video chatting and integrating with Youtube.
So what’s ahead in 2014? As companies have come to understand the powerful channel of social media, digital strategies predict there will be much more company involvement in the sites and the integration of advertising will actually increase. Social media users might expect much more Twitter ads on their feeds and the integration of Facebook video advertising might be a possibility in 2014. Pinterest and Instagram are now still in the trial stages of incorporating an advertising platform in both the online and mobile applications. We could say that 2014 might actually be the year of social media advertising. Let’s wait and see.