The Miami Herald is on to something good. They’ve recognized the power of social media as a marketing tool for small businesses in South Florida and written a feature on its success in the area. “In recent years, small-business owners have turned to social media, email and mobile marketing websites to build visibility for their brands. In 2014, say experts, digital marketing is no longer simply a way to bump up brand awareness: It has become essential. With 73 percent of U.S. internet users turning to social networking sites and 53 percent of American adults carrying a smart phone, businesses that don’t employ social network marketing may find themselves losing out to the competition.” We at Mochee believe that social platforms are vital in engaging existing and potential customer loyalty, developing a brand strategy as well as an identity, and they act as a tool for monitoring the behavior patterns of target markets for our clients. The Miami Herald actually interviewed one of our clients, Gregg Lurie of Daily Melt, who opened his delectable sandwich melt shop in Midtown Mall back in February of 2013 to highlight his successful social media strategy. “Lurie hired Mochee, a social media marketing firm, to engage his customers online by posting photos of the Daily Melt’s weekly specials on its social media sites — Facebook, Instagram, Twitter — with an upbeat message. The strategy has drawn more than 5,000 Facebook fans, and customers often share the photos with their social networks.” We couldn’t be more proud of Daily Melt’s growth and we are happy to be a part of his continued success! Oh, and a mention in the Miami Herald definitely made our weeks.