This week Mochee hosted a special Lunch & Learn event at Café Books & Books Arsht Center. We’re often asked to do social media trainings and this time we wanted to evolve the concept. As the social media agency for many large Miami institutions like Books & Books, Miami Book Fair, Chapman Partnership, etc. we frequently get requests to post other community events and information. Collectively, just these three companies alone have over 155,000 fans and followers, so the strategy provides wide exposure. While our clients are always happy to help out other community initiatives, we wanted to create a forum to collaborate with other organizations on how to reciprocate the support and be more creative with content.
During the luncheon we discussed tactics including co-hosted Twitter chats, Facebook Live interviews, Instagram Story takeovers, Snapchat geo-filters and sharing Facebook events. These resources create unique content for social media accounts and are a free mechanism to co-promote upcoming events and campaigns. It also leverages each account to reach new potential engaged users.
We were thrilled with the turnout that included key marketing staff from the Arsht Center, Americans for Immigrant Justice, Miami University of Art & Design, and the Coral Gables Museum, among others. Together the group brainstormed upcoming initiatives and ways to cross promote through social media. Stay tuned for some great initiatives! As Mochee continues to manage many organizations throughout the community, please feel free to reach out if you have company initiatives that you’d like to partner with through social media.
– Amy Stojanovic