On Monday, September 17th, Instagram announced that users can now purchase items directly from Instagram Stories and the Explore tab.
According to CNBC markets, the app company began to test shopping in stories in June and now the feature is available for businesses in up to 46 countries.
This new feature will let users tap on the items they like on their story and this will reveal additional details including price and the link to purchase the item.
Shopping will also be available on Instagram’s explore channel beginning Monday. This feature will only be available in select locations for now but the company hopes to launch it globally in the next few weeks.
This channel is meant to be personalized with the brands that the user follows and with the brands Instagram recommends according to interests.
In a statement Instagram said:
“Shopping is more than an errand – it’s also about what you discover along the way. For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands”
Instagram will continue to test new features that can make their app the best place to find inspiration and shop favorite brands. We’re big fans of this new feature at Mochee but our wallets are a bit apprehensive!