On the list of Miami’s premier lifestyle centers, you’ll find our long-time client Downtown Dadeland. Home to a lineup of chef-driven restaurants including Ghee Indian Kitchen, Pubbelly Sushi, Harry’s Pizza, The Brick, and Barley, Downtown Dadeland has cemented itself as a dining destination. When Mochee began working with the center four years ago, its tenant list was short. Now, the 126,000 square feet of retail space is 97% leased by the likes of the aforementioned restaurants, Orange Theory Fitness, West Elm, Pasión del Cielo, and more. Capital Partners recently purchased Downtown Dadeland for $78.2 million, doubling its $39 million price tag back in 2014.
Much of Downtown Dadeland’s increase in value can be attributed to its steadily growing online presence. Mochee’s work has helped the center become a place people talk about on their feeds and visit on the weekends. We work closely with the stores and restaurants to coordinate and execute social activations like Facebook Lives, giveaways, contests, Instagram Takeovers, and more.
Through our social strategy, we’ve been able to garner millions of impressions and upwards of 32,000 fans across platforms. The results of our work demonstrate how much can be achieved through a personalized social strategy, even with a limited scope and minimal advertising budget.