With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various platforms to engage with their favorite brands or to find new brands. Digital platforms such as YouTube, Snapchat, and Twitter have millions of active users on a monthly basis, with Facebook and Instagram hitting over a billion.
Think about it – if you’re a regular user of social platforms, don’t you visit new brand profiles for information about them or their products? Doing so allows you to see a brand’s humanized presence and their interactions with customers as they leave comments, share images, and more. According to Social Media Today, “85% of SMB Twitter users say Twitter is essential for customer service”.
Statistics such as these help businesses and agencies like Mochee launch effective social media marketing plans. Knowing how and what users are engaging with gives a business or agency the best guide as they create strategic content.
See more insightful statistics here!