Social media is fundamental to keeping millions of Americans connected, informed, and entertained while on lockdown. We are working with our clients to transition to virtual events. Most importantly, the goal is to help our communities feel connected during this global crisis.
For example, our clients such as independent bookstore Books & Books and Informa in-water boat shows rely on event attendance year-round. Therefore, Mochee is now producing these events virtually for attendees to enjoy from home. This has been possible due to research on live video tools, testing, and close communication with our clients.
Koubek Center – Miami Dade College
Mochee’s first production of a virtual event during the pandemic was an Instagram Live Afrocuban dance class on April 14 with the Koubek Center. This weekly class taught by Marisol Blanco reached 110 live viewers with most viewers staying for the whole hour. Mochee adds the live videos to Instagram Stories for followers to watch and take part in for up to 24 hours after the live.
Koubek Center is proud to continue its cultural community programming and support artists. They transformed their monthly “Picnic de Libros” to a bi-monthly, 30-minute “Picnic de Libros ¡En Casa!” via Facebook Live for kids to enjoy at home. They are hosting live Music Mini-Concerts with Latino musicians and Dramatic Readings in Spanish. With Mochee’s social media strategy, the Koubek Center’s Instagram followers increased by over 35% in April. Stay tuned to their upcoming virtual events by liking their page.
Miami Book Fair
Regularly, the Miami Book Fair produces events for the community year-round in English and Spanish, and we have kept these events going by taking them online. The Miami Book Fair Spanish programming team produced a weekly, 15-minute reading series with poets for National Poetry Month. These Facebook lives received 8.5K total video views in April. Due to its success, the reading series was extended into May, with international Spanish-speaking authors at 5 p.m. every Wednesday. Miami Book Fair also transitioned its monthly literary social “First Draft” online via the video platform Crowdcast. The first online social lead by author Chloe Firetto-Toomey resulted in 47 live participants, with 4x that amount in total views across platforms. The live Crowdcast participants exceeded our regular in-person attendance, with many clicking to buy her book. Check out Miami Book Fair’s upcoming virtual events on their Facebook page here.
Books & Books
Books & Books hosts hundreds of author events every year. Mochee is making it possible to continue sharing these events with the community via Crowdcast, Instagram Live, and multi-streams to Facebook and Youtube. On April 26, they hosted a conversation with author Julia Alvarez and Books & Books owner Mitchell Kaplan, in partnership with Miami Book Fair. This successful Crowdcast event garnered 235 live viewers with over 30% of viewers clicking to buy her book Afterlife. Books & Books also hosted a conversation with former Secretary of State Madeleine Albright and Congresswoman Donna Shalala. The Crowdcast stream had 200 attendees; each ticket included a copy of Madeleine Albright’s book. Author Brad Meltzer did an Instagram Live promoting his new children’s book I Am Leonardo Da Vinci from the Books & Books account with over 400 views and hundreds of questions asked by viewers. Along with the Crowdcast event presenting his book The Lincoln Conspiracy with 76 live attendees, these events lead to hundreds of online book sales for the store! Check out their page for upcoming virtual events.
Palm Beach International Boat Show
The Palm Beach International Boat Show is going live virtually on Thursday, May 14. The show is one of the largest boat shows in the nation, and the virtual edition will feature interactive exhibitor booths, industry seminars, “Ask the Experts” and more. Mochee has worked with Informa US Boat Show’s virtual show partner to promote this event format change. We coordinated Instagram and Facebook Live streams with key exhibitors, industry experts, and show-sponsors as well as leveraged graphics on influencer pages to create buzz. You can tune into the Facebook lives here.
One Sotheby’s International Realty
Even real estate is going virtual during the pandemic. Mochee coordinated a Grand Virtual Open House Event for our client One Sotheby’s International Realty. We scheduled over 30 Facebook events with participating Sotheby’s agents on Saturday, May 3 from 10 a.m. to 4 p.m. The agents showed properties across Florida’s east coast via Facebook Live streams shared to OneSIR’s page. The live videos surpassed 7k views with the top video of One Thousand Museum receiving almost 2,000 views. We saw huge increases in the page’s social media performance in April; a 63% increase in impressions and an 80% increase in engagements from March. Watch the exclusive virtual tours here.
Mochee’s social media expertise has helped clients continue their event production and marketing. Platforms such as Facebook, Instagram, Twitter, Youtube, and live video platforms such as Crowdcast and Zoom have been instrumental in keeping us all connected during the pandemic. With huge increases in users and time spent on these platforms, they are adapting to the new digital frontier. Consequently, Mochee has also pivoted to new marketing trends during the Covid-19 chaos like more transparent messaging from businesses. Look out for our new blog on transparent messaging from businesses coming soon. As these platforms update (Facebook recently announced new video tools) Mochee is on-trend and ready to help your business succeed in the evolving social world.