Pinterest seems like a hidden social media gem from the outside, but did you know it’s the third-largest platform in the United States? As of March 2020, “Pinterest gained 70 million monthly active Pinners…with 335 million people who use Pinterest every month,” per the Pinterest earnings report.
Ads are the trick to unlock Pinterest’s full potential. For our clients, 2020 Vision USA and Laundrify, we’ve ditched Facebook ads altogether and put the money toward Pinterest ads. The web click ads on Pinterest are seeing high engagements and lower CPC than on Facebook!
Three insights as to why Pinterest ads are superior to other social platforms are the following:
- Discovery Mindset: 97% of searches on Pinterest are unbranded, meaning you can influence someone before they’ve made up their mind!
- Contextually Relevant Ads: As a visual discovery engine, your ads will match the look and feel of their search and will be an additive experience.
- New Customers: 77% of Pinners have discovered a new brand of product on Pinterest
We’ve already seen major success on Pinterest with our clients across various industries–are you ready to try it out? Get in touch and let’s get started as soon as possible!