Author: alejandra

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MoMo Donation Drive

 A few days before Miami-Dade Public School students headed back to school, we held a school supply giveaway with our office mates, Moniomi Design. At Mochee, we have always tried to give back to local charities that are close to our heart but this season we wanted to make a direct impact on our immediate neighbors.

With a small amount of fundraising, we were able to raise enough money to fill more than 50 backpacks with all the essentials elementary through high school students would need including uniforms donated by our friends at Valsan. With the few boxes of supplies we had leftover, we headed to Toussaint Louverture Elementary School who were overjoyed by the donations.

Shout out to our friends at Simply Good Miami and Klean Sweets for bringing healthy and delicious treats during the event. 

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Apple Allows You to “Use Your Gadgets Less”

Last month, Apple Inc. revealed that most of their users are truly addicted to their devices! Unlike the last several years, Apple held this year’s conference not on their new software updates and operating systems but on the complete opposite: How to use gadgets less!

Engineers with Apple have been working on a new tool within the iOS 12 that tracks the amount of time spent on certain apps. Within the last year, other companies like Google and Android began offering the same tool reminding people to take a break from using their devices so frequently throughout the day.

Inside both Instagram and Facebook’s dashboard, the “Settings” button is exactly where you can find this new handy tool. In Facebook, click “Your Time on Facebook” and on Instagram, click “Your Activity.”

We’re on the fence within our office on who and why people will use it. We can see this being a needed and powerful tool for parents but for ourselves, we won’t be signing up anytime soon. We’ll be keeping an eye on if this will impact social media usage. Will you be using the new settings?

 

For more information, check out the links below:

Facebook and Instagram now show how many minutes you use them

http://time.com/5298442/apple-software-iphone-addiction/

 

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Instagram Highlights – Mochee Style

At Mochee, we’re always excited to tackle the newest platform offerings. Highlights rolled out as one of Instagram’s biggest update in late 2017 and we’re all about them. From using it as a portfolio to telling a brand’s story, Highlights offer our clients a new way to showcase their assets.

The best way to activate Highlights is by hiring Mochee 🙂 But if you need some help on your own, here’s a quick guide.

By clicking on your personal page, located at the bottom right of your screen (your Instagram icon) you can see the “New” add button:

By simply clicking on the “+ New” button above, your Instagram Highlights option will appear. Opening this new section of your Instagram will provide many opportunities to advertise your profile.

After clicking on the “+ New” button, a set of series in your “Archived Stories” will appear where you can select from a range of all your old post. Another option is clicking the original “Archived” button on the top right corner of your main page.

Thankfully, Instagram Highlights are easily customizable! By holding down on any of your Highlights, a pull-up tab will appear giving you the option to “Edit Highlight”.

From here, you can customize your cover photo, name of the Highlight & the organization of your photos!

 

Just like Instagram Stickers, this is an amazing crowdsourcing tool that provides categorizing of whatever topic of your choice.

Each of these categories includes our top Instagram story hits that stay featured on our home Instagram page. Instagram’s Insider recently stated that over 400 million users log on and watch Instagram stories daily.

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Mochee Brings Bright Ideas to Brightline Content

Mochee is keeping Brightline social media on track!

We started working with South Florida’s newest transportation option leading up to their initial launch of service in fall 2017. Brightline connects Miami to Fort Lauderdale and West Palm Beach with high-speed trains that make getting around South Florida easier and more enjoyable – forget sitting in traffic on 95, we want to travel in comfort (with snacks and cocktails) on the train!

Mochee is strategically helping Brightline grow their social media presence, promoting messaging to increase awareness and create excitement among locals and visitors alike. Our responsibilities include posting on Facebook, Instagram and Twitter, social media advertising, online reputation management, customer service, giveaway coordination, live coverage of Brightline events, and creating compelling social media content.

Mochee 2.0 designs graphics and was behind a very successful photo shoot capturing the Brightline experience. From outside the station, to scanning your ticket, and getting work done while you travel, the photographs show various facets of riding the train. The Mochee creative division is preparing for another photo shoot soon!

Some of the campaigns Mochee has enacted for Brightline include:

Train Safety: Promoting train safety tips through graphics and consistent messaging.
‘Brightline in Focus’ Photo Contest: The public was asked to submit their best train photos, with the winner receiving a monthly pass and cash prize. More than 100 photos were submitted! See the winning photo.
MiamiCentral Opening: Creating buzz around the opening of the Miami station with behind-the-scenes Live videos, opening party coverage, and posting new station features.

We are excited to continue applying our extensive experience to this exciting client: building a following, maximizing reach and implementing strategic campaigns. Keep an eye out for creative content, exciting activations, possibly even a familiar face or two.

Follow on Facebook, Instagram and Twitter!

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A Short Guide to Instagram Stickers

At Mochee, we are always exploring ways to improve our client’s Instagram content. Instagram Stories have become extremely useful in developing an online identity and with the sticker menu, Mochees have found fun and unique way to engage with IG users.

With so many stickers at your disposal, we wanted to list out some of our favorite IG stickers and how to use them.With the @mention sticker, you can tag other users on your story. The @mention lets you start interesting conversations. If your account is public the users you tagged will be able to add your content to their own stories and give credit where it’s needed.

When you add a Hashtag sticker, people who tap the sticker will be redirected to a hashtag page. This is a great way to make your stories part of trending conversations. In addition, your posts will be included in the Story ring for that hashtag.

If you select the Location sticker, you can add geographically specific stickers showing where you are. Also, if a user is searching for that specific location they can view your content by tapping on the Story ring. The location sticker can prove to be useful when you find yourself in a popular location or big event so that new IG users discover your profile.The Poll and Slider Emoji sticker are two of our favorite stickers to use at Mochee. These stickers are amazing crowdsourcing tools since we get to understand what users think about certain topics. You can create customized questions and provide followers with options to choose from. The slider also allows your audience to express their interest in something. Followers feel more involved with your profile when they use these stickers.

Instagram’s newest, Question sticker is different than the polls because you can now ask your followers questions or prompt them to ask you questions. The day it was released Mochee used this tool to help one of our favorite client’s Books & Books. Followers provided over 40 responses and thoughtful questions that we answered through Instagram highlights. Overall this sticker is meant to facilitate conversations.

Why are all these stickers so useful? With of a 1 billion monthly active user base, it’s important to develop Instagram stories that are creative and customized to your follower’s interests.

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What is IGTV?

To all our savvy Instagram users, the social media platform has released the newest and greatest, IGTV. IGTV is both a standalone and within Instagram app. By now, most users might have noticed the new button on the top of their screens. IGTV is a new app that allows Insta-users to watch videos, up to one hour in length, from their favorite influencers and content creators. Instagram CEO, Kevin Systrom, stated the new app “is different in a few ways. First, it’s built for how you use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute.” The great part about IGTV is that while content is curated to your interests, users can still discover more by switching between ‘For You’, ‘Following’, ‘Popular’ and ‘Continue Watching’.

Instagram is making additional efforts on producing features for its demanding users, but the app might also be attempting to keep up with other social platforms such as, YouTube.  IGTV offers a whole new set of tools for current content creators and may also attract influencers and internet celebrities from YouTube. Mochee is already implementing content for our clients on IGTV as well as our own channel, be sure to check it out!

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Instagram Adds New Features

Instagram is continuing to up the game with the announcement of some exciting new features. First, Instagram is now letting all users “regram” public posts in Stories. The new feature has been tested for a couple of months and is rolling out to users now. Before, users would have to go through the hassle of taking screenshots and then add posts they liked to their Story. Now, the process has become simpler. Press the airplane button below the post and tap on “Add post to your story”. You can move, resize and add stickers to make that post Story worthy.

In addition, Instagram announced a new mute feature that will be rolling out in the next couple of weeks. The mute feature, allows Instagram users to mute certain accounts from appearing in their feed without having to unfollow them.

Why is the mute feature such a big deal? The mute feature empowers users to further customize the content they receive. This new addition is Instagram’s response to its principal users, who have stated the platform has fallen short in user experience. Instagram is working on letting its users control the feed they receive and making profiles customized to their interests. As we increase the number of accounts we follow our feeds may sometimes get clogged up, so the mute feature serves as “clean-up” to cluttered accounts.

Finally, the mute feature will also have an impact on social influencers, incentivizing them to produce higher quality posts. It will be more challenging for them to maintain a captive audience, now that people can ignore them. Who will you be muting? NOT MOCHEE!

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Facebook’s Latest Updates

This week in social media news, the social media giant, Facebook, has turned to their own platform by posting a job listing in hopes of hiring a new manager to build an “end-to-end SoC/ASIC, firmware, and driver development organization.” Bloomberg indicates that it appears the company is interested in building its own semiconductors in order to curtail their dependence on third-party chip companies. Not only could they use their own chips for hardware devices, but also use the chips for artificial intelligence software and data center technology.

In preparation for the new General Data Protection Regulation rules being pressed by the EU, Facebook has set out new privacy controls that will go into effect as of May 25th, 2018. So what does this mean? Facebook will be asking every user around the world to review their privacy settings and specify how the information on users’ profiles (such as political, religious, relationship data, etc.) are being used for ad targeting. Facebook is also reintroducing facial recognition as an opt-in feature for users in Europe and Canada. Facebook claims the face recognition features help protect users’ privacy and improves their experience, but it will be entirely optional for anyone on the social network.

If you’re keeping up with the Cambridge Analytica Scandal, Facebook CEO Mark Zuckerberg finally answered one of the questions he told Congress he would follow up on, which was whether Facebook tracks users even if they are logged out. Facebook has acknowledged that it has means of tracking data about people even if they don’t have an account. According to Facebook’s Product Management Director David Baser, “when you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook account. This is because other apps and sites don’t know who is using Facebook…most websites and apps send the same information to multiple companies each time you visit them.”

How so?…

When you visit a website, your browser sends a request to the site’s server and shares your IP address. The website then gathers information about the browser, the operating system that you are using, and cookies, which uses identifiers that websites use to find out if you have visited before. Websites generally send the content from its site and instructions for the browser to send your request to other companies providing content on the site. And when a website uses one of Facebook’s services, your browser “sends the same kinds of information to Facebook as the website receives.”

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Social Media Roundup of Your Favorite Apps

This week in social media news, many of our favorite social media apps have made substantial updates and renovations to their platforms. Read below for the highlights!

Bumble:

Amid the Cambridge Analytica scandal, and Facebook revoking access to some of its APIs, Bumble, the popular dating app that has changed the stereotypical roles of men and women, is now allowing users to log onto the app without having to use their Facebook account. The system was changed as of April 17th.

Instagram:

If you noticed a difference on your Explore feed, Instagram is testing a remodel of the Explore tab, known for suggesting popular photos and videos from Instagram using an algorithm based on other content users have liked in the past. The new layout organizes photos and videos based on different topics, such as photography, sports, and related hashtags.

Pinterest:

With over 1 million businesses utilizing Pinterest’s platform, Pinterest has revamped its business profile pages and will now allow businesses to see the number of people who have viewed their pins over the last 30 days. They also pointed out that the new business profiles will also have the ability to customize profile covers and other additional features.

Snapchat:

Multimedia messaging app, Snapchat, is in the works of launching Sponsored Filters, which would transform a selfie into a call-to-action button by placing a face mask over the original picture. Call-to-action buttons would prompt “Shop Now” or “Install Now” options.

Twitter:

Twitter has chosen to ban Kaspersky Lab from advertising on the social media platform succeeding reports that the cybersecurity company has connections to Russian-based government agencies. Twitter released that the Kaspersky Lab “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.” Despite Kaspersky Lab CEO Eugene Kaspersky objecting Twitter’s decision, the Lab will be donating its 2018 budget to the Electronic Frontier Foundation.

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Highlights of Mark Zuckerberg’s Testimony with Congress

On Tuesday, April 10th, 2018, Facebook’s CEO, Mark Zuckerberg, began the first of his two hearings in Washington among 44 members of Congress, driven by the exposure of Cambridge Analytica, a political consulting firm linked to the Trump campaign, which reaped the data of about 87 million Facebook users to psychologically profile voters during the 2016 election. Zuckerberg faced 5 hours of intense scrutiny from lawmakers for the online inception of “fake news” on Facebook, Russian interference during the 2016 election, and censorship of conservative media. Among this, highlights of his testimony include:

Senators warning Zuckerberg that they are doubtful that Facebook can keep control of its privacy promises and threatened to enact privacy rules and other regulations. He was questioned by Senator Ted Cruz about Facebook’s handling of conservative media, while Democrats had explored how quickly Facebook responded to Russian interference. Zuckerberg said Facebook did not notify the Federal Trade Commission about the Cambridge Analytica data leak from 2015 because the company “considered it a closed case.” He said that Facebook is “working” with special counsel Robert Mueller’s investigation into Russian interference in the 2016 presidential election but did not want to reveal anything that is confidential. Zuckerberg stated his biggest regret is that Facebook was “slow in identifying the Russian operations in 2016.” He made several commitments to lawmakers which include ensuring activist groups aren’t targeted on Facebook and promised that his company wouldn’t make “any decisions based on the political ideology of the content.” Zuckerberg also stated that “there will always be a version of Facebook that is free,” so an ad-supported model is “most aligned with our mission of trying to connect everyone in the world because we want to offer a free service that everyone can afford.”

As yesterday’s testimony took place, Facebook’s stock went up by nearly 4.5%. Stay tuned for today’s hearing to learn more about the fate of the social network giant.