Author: alejandra


Instagram API Updates


Insight into Facebook’s Feed Change

In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.

According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.




October Social Media Roundup

Every day there is a new social media update, report or trend and of course, we keep up with them all! From the new Ads Manager to Instagram Story polls we have rounded up the social media news our office has been talking about the last few weeks.

For those of us running Instagram ads, the platform has made an improvement to the call to action bar. The bar will now dynamically change to the main color contained in the ad’s photo or video, creating a better looking, more streamlined ad. One of the most talked about new feature this month is Instagram polls. Not just fun for the everyday user this feature increases engagement with Stories for businesses and influencers alike. The app has also improved their comments control options. Public profiles can now choose who can comment on their posts, from everyone to just their followers. Last but not least, Instagram Stories has launches cross-posting to Facebook Stories. Photos and videos taken with the Instagram in-app camera can be uploaded to both apps, allowing businesses the option to utilize both platforms simultaneously with minimal effort.

Even with dwindling numbers of new users and stalled stock value, Snapchat proved again that it fills a specific niche in the market. Nearly half of teens prefer Snapchat to all other social media platforms, showing it is still a very powerful tool for targeting a young audience. Their new context cards have created a novel way for users to access location based searches. Now, when a location is tagged in a Snapchat, users can swipe up to see its address, reviews, get directions, make a reservation and even request a Lyft.

For marketers, Facebook has combined Power Editor with Ads Manager to strengthen their ads review and make ads creation more user-friendly. And for businesses active on Linkedin, the platform is now testing out geofilters for event and conference videos and is expecting to roll out the feature soon.

Social media is continually evolving and we make it a priority to stay on top of the updates and improvements so our clients are getting the best content possible. We’ve already successfully used an Instagram poll with ONE SIR, asking followers their opinion on using bitcoin in real estate, the topic of a recent blog, and we’re exploring the new features of ads across platforms to create the most dynamic campaigns possible. Keep up with what Mochee is doing by following us on Facebook, Instagram and our blog!


Instagram: mocheesocial


Does Snapchat Have Staying Power?

As the age old saying goes; what comes up must come down. Social Media platforms are no exception; from the fall of MySpace to the rise of Instagram social networks don’t last forever. This year has been a tough one for Snapchat, downloads have stalled, and their stock price almost matches its IPO. Facebook essentially carbon copied Snapchat’s layout for their immensely popular Instagram Stories and then again in the original Facebook App. It seems there is a race to create an all-in-one app that would render at least one of the apps, Snapchat most likely, irrelevant. Its not all doom and gloom though for the little ghost.

Snapchat has loyal users and exciting new partnerships coming. Though a smaller base, Snapchat’s users are highly engaged. Daily users check the app 18+ times on average per day. These are the users that will help the app stay afloat; Snapchat is essential for their day-to-day communications. With 35% of Snapchatters unreachable on Facebook on any given day and 46% of Snapchatters unreachable on Instagram any given day its clear that Snapchat is filling a niche in the market, and that those who favor it are less engaged with its competitors.

The disparity can be attributed to the feel of each app and the content it provides. Snapchat has its own news and TV programs and has just signed a $100 Million content partnership with Time Warner. Instagram and Facebook don’t have these kinds of features (yet), which gives Snapchat an edge. 22% of Snapchatters are 13-17, 36% are 18-24, 27% 25-34 and only 14% are 35 and over, making it an attractive app for investors looking to target a younger audience.

Yes, the news and program content is important, but realistically, for everyday Snapchat users it’s the casual feel of Snapchat that makes the platform unique. With Instagram there is pressure to put out high quality, beautiful images, even on their stories. Snapchat on the other hand is perfect for funny pictures, silly videos and bad selfies. Snapchat is not for curating enviable content, its for sharing bits of your day with those closest to you. Instagram is for the highlights, Snapchat is for everything in-between. And unlike Facebook stories, the random kid from 7th grade who just got out of jail and your aunt are not going to see your snaps.

Maybe one-day Instagram users will chill out or Snapchatters may get more serious, but until then we’ll save our double chins for Snaps and our completely composed with a 40-minute set up time “candids” for Instagram.


LinkedIn Profile Perfection

Just like any other kind of social networking, LinkedIn can definitely be awkward and uncomfortable. Especially if you lack confident socialization skills- which most of us do! It’s not any easier selling yourself in person so why would it be any easier to do so on the Internet? It can be just as intimidating mingling at a social networking event versus reaching out to someone on LinkedIn and having him or her view your profile.

We find that it’s actually harder because you can at least redeem yourself in person if you suddenly get diarrhea of the mouth. Unfortunately, the same doesn’t go for LinkedIn. If there are any mistakes on your profile, sadly, that will be all a recruiter remembers- not your 10+ years of experience. Recruiters spend an average of 6 seconds viewing a profile. So it’s important to make those 6 seconds count!

You don’t ever want to give a recruiter a reason to move on to another potential candidate. That means your profile has to give them everything they’re looking for: a catchy headline, a professional profile picture, a descriptive summary, detailed experience, and notable skills and education.



The most important part of any LinkedIn profile is the headline. It’s what people will see when you appear in their search results so it’s important to make sure your headline uses keywords that describe you and your profession. You want to stand out to people while remaining creative and professional.


Profile Picture:

The first impression people will have of you will be based on your profile picture. So make sure it’s a professional, clean, and clear image- and whatever you do make sure you have an image! We can’t stress that enough. Profiles with an image get 14 times more views than those without. You wouldn’t show up to a networking event without your face, right? Right.



Even if you have a nickname that everyone calls you don’t use it. We repeat do not use it! Always, always, always use your full name on LinkedIn.




Your summary should be a quick synopsis of your professional background, present and future career goals, and your most valuable assets- what you will bring to their company. Again, it’s important to be creative here while remaining professional. It’s definitely the only area of your profile that demonstrates your voice so don’t be afraid to be yourself.



Think of this area as your LinkedIn resume or CV. You should list all relevant work history. If you were a nanny in 2005 while in college but are currently looking for a financial analyst position now- leave it out. Include job titles, your employer’s name, how long you worked there, and descriptive details about your position including your responsibilities and achievements while employed there. Make sure these are all bullet points and not short summaries. Remember the 6-second recruiter! We want to give him as much information about you as possible and make it as easy as possible for him to do so.


Education, Skills, & Endorsements:

It’s always important to list your degree and where you attended school. This way you can also network with alumni from your school, which is always a plus in any field.

The skills section of LinkedIn can be just as important as your education- especially for entry-level positions. You want to add skills that are relevant to any previous experience and also any skills that you are good at or interested in. For instance, if you haven’t used Photoshop in any of your previous positions but you know the ins and outs of it and are confident to list it as a skillset for any potential positions, you should add it.

Skills help you appear in the search results when people are searching for possible job candidates. So try to get your skills endorsed by any previous co-workers or bosses to make them more legitimate.

Lastly, it’s important to grow your network. Try to create at least 300 connections. This will allow your network to grow faster and give you access to more profiles- especially if you are on the job hunt now! Of course, you can’t grow 300 connections over night so be sure to work on it over time.

The easiest way to start growing your network would be to link with everyone that you know from high school, college, or previous positions. You never know who your friends know and their connections can lead you to another connection that can land you your next dream job! From there, you will start to have other suggested connections presented to you by LinkedIn based on your skills and current connections. If you know the area you are looking to work in you can also link with people in that field. For instance, if you want to be a beauty editor for a magazine you should link with other editors. All these connections will lead to other connections that could potentially lead you to a position with one of these companies!


Bloggers and Influencers

With the social media boom that seems to be taking over our lives by the minute, words like influencer and blogger are heard more often. Magazines and newspapers no longer solely govern industries – Today’s front rows and events are filled with a mix of journalists, editors and celebrities, and also with popular personalities that fit somewhere in-between such as bloggers and influencers. It’s proven that
Word-of-mouth is shown to influence 20 to 50 percent of all purchasing decisions Simply just by telling or writing to an audience that they use a product and recommend it, the blogger/influencer makes the consumer want to buy the product to try it themselves to achieve the same result that the blogger/influencer had.
Although the rise of these new key players has caused tension between journalist and editors, in an ever-changing world, there’s room for all. Allow us to outline the main distinctions between each role.
Blogger –
This role was born over a decade ago, and it marked a game-changing milestone for industries. A blogger is someone who is primarily known for their website and for their unique way of presenting or documenting their point of view and personal touch whether visual or written. Bloggers have become a huge hit because they are collaborating with top name brands and making appearances on TV shows and have a wide audience on all social media platforms.
Check out these famous bloggers:

Sincerely Jules – Fashion
SongofStyle – Fashion and Interior Design
BlankItinerary – Fashion, Lifestyle, Beauty
TheBlondeSalad – Fashion
SomethingNavy – Fashion, Lifestyle, Beauty
WeWoreWhat – Fashion
LaurenConrad – Lifestyle

An influencer is someone who typically doesn’t have a blog, but whose social media audience is big enough to catch the attention of brands. They are online “celebrities” who can sell products to their audience through their Instagram, Snapchat, YouTube and Facebook accounts. They make their money from advertising products for companies that appeal to their audiences. In addition, they are usually paid to attend events, dinners, and parties because it earns the brand recognition to have them there. On Twitter, over 40% of users said they had made a purchase as a direct result of an influencer’s Tweet. On Instagram, the amount brands are spending with influencers is over $1 billion per year.
Check out these famous influencers:

Kayla Itsines – Fitness
Alexis Wren – Model, just launched her own fitness line
Olivia Palermo – American Socialite
Zoe Sugg – Youtuber, Makeup
Kylie Jenner – Reality TV Show star, model, and started her own makeup line, Kylie Cosmetics

Whether you’re a blogger or a social media influencer, you have the chance to build your very own brand identity and make money just by promoting another brand’s items on social media.


How Did We Come Up With the Name Mochee?

What is Mochee? If you’re wondering who we are and what we do, it’s time we get acquainted. ????????

Mochee was born seven years ago and it’s fine time we explain how we came up with our company name which is asked of us daily. The honest truth is that we couldn’t think of anything else. We didn’t want to name it after ourselves, it had to be fun and quirky to reflect the company morales. We brainstormed for what felt like weeks and finally settled on Mochee named after our favorite Japanese ice cream, Mochi. The story would be that Mochee is an untraditional agency just like Mochi is a riff on traditional ice cream. Thankfully the story has held up!


Mochee takes over Midtown Atlanta.

Last week, part of our team went on another incredible adventure that took them to Midtown Atlanta. So what took us there? We recently started working with an incredible new project, Yoo on the Park.

Yoo on the Park is a brand new, just built residential apartment building located in the heart of Midtown AKA the go-to place when in Atlanta. Trendy, easily walkable and with endless options that cover everything from where to dine, to the finest art and cultural programs, not to mention the incredible parks and green spaces.

Mochee 2.0 was a natural selection to help bring this project to life. This time our trip’s objective was to create and develop engaging content that reflected the Yoo on the Park’s identity in a more “social media friendly” way. We worked hard to capture the project’s whimsical design while creating moments we knew would resonate on social media ultimately attracting potential renters. This was an exciting opportunity for the Mochee team to apply our photography expertise to an unsaturated market.

Yoo on the Park’s impeccably designed amenities and common spaces were the perfect location to once again score social media gold. Make sure to follow @Yooonthepark and @mocheesocial to find out more about this ground-breaking project!


J Balvin, the newest member of the TAG Heuer Family

Last week, the well-known Luxury Swiss watch company TAG Heuer announced the new face of its brand: Superstar Latin singer of the moment, J Balvin.

We were part of the unveiling and a key player in the social media strategy behind the event with teasing posts leading up to it and exclusive live coverage of the new ambassador on both the brand’s Facebook and Instagram.

The event took place at the Faena Hotel in South Beach where the Colombian singer stood alongside TAG Heuer CEO, Jean-Claude Biver as he introduced J Balvin as TAG’s newest face. The musician expressed his excitement and gratitude about joining the notable list of celebrities in the TAG Heuer family.

J Balvin has already created chart-topping hits across Latin America, The United States, Europe and The Middle East. But he wants more, making himself the perfect for fit for the brand’s popular motto and hashtag #DontCrackUnderPressure.

Another one of Balvin’s passions is his philanthropic work, particularly for his homeland, Colombia. Following the press conference, TAG Heuer’s CEO donated $30,000.00 to the Give to Colombia Foundation, a non-profit, which strives to better the lives of Colombians through education, environment, health and economic development.

Later that evening, J Balvin got the crowd dancing to his latest hits with an exclusive performance at the Faena Theatre.

Follow TAG Heuer for more announcements and social media activations


#MiamiFamous Mochees- Crossing the Social Media Finish Line at the Miami Marathon

This past weekend the Mochee’s covered the Miami Marathon and half Marathon and
Health & Fitness Expo. Produced by Life Time Fitness, The Miami Marathon has been
one of the fastest-growing yearly marathons, attracting world-class distance runners since its start in 2003 and this year was the event’s 15th anniversary.

The weekend started at the Health & Fitness Expo presented by the Miami Herald & El
Nuevo Herald. Over 100 exhibitors were there to showcase the latest trends, designs and advances in running shoes, clothes, workout gear, sports drinks and protein bars. Loaded up on energy drink samples, the Mochees explored the entire expo, which covered the entire front and 3rd floor of the stadium. We also had the privilege of getting to hear informative and inspirational lectures from speakers such as celebrity health & lifestyle expert Adriana Martin, #TriHardLiveEasy founder Valeria Rodriguez, and U.S. Paralympian Rudy Garcia-Tolson, who was also the Marathon’s Grand Marshal.

We broadcasted their presentations on Instagram Live Stories and Facebook Live, garnering thousands of impressions and engagement both from runners participating in the event and those that wished they were. The weather was light, sunny and breezy and perfect for representing #miamifamous conditions. Sunday however…

Despite the cold and pouring rain, runners from all over the world lined up to accomplish this incredible feat of a Marathon Sunday Morning. Beginning on Biscayne Boulevard next to the American Airlines Arena, the course takes runners through the MacArthur Causeway, past the Port of Miami, all the way to South Beach. Then the course turns north along Ocean Drive, through the City of Miami Beach, then west over the Venetian Causeway and back to the mainland. The Half Marathon finishes there and the full marathon continues south through the financial district, Brickell, Coconut Grove, out the Rickenbacker Causeway towards Key Biscayne, then back downtown Miami and complete the entire 42.195 kilometres at Bayfront Park. (Whew!)

About 24,000 people in total attended and ran the marathon, and Mochee covered the
event live from the start all the way to the finish line. We stopped by a few of the cheer
stations on the course to capture necessary sponsor photos, and then broadcasted live on Facebook, Periscope and Instagram. We were also answering hundreds of questions from runners during the race as well as engaging and replying to celebratory posts. The event concluded at the Kids Run Miami event, where we got to snap photos for Superintendent Alberto Carvalho for his own social media. In addition, the snapchat filter we made was viewed over 110,000 times! Despite the rain and cold, the Miami Marathon was definitely a social media win!!