Our last blog post detailed how Mochee grew from a two-person shop to one of Miami’s most successful social agencies serving 40+ clients. But we’re not just getting bigger; we’re getting more creative too. In the Fall of 2015 we launched, Mochee 2.0, a creative division designed to give our clients the content they need for social. Now, as Mochee 2.0 has taken us from inside the most exclusive real estate listings in Miami to the newest resorts in Cancun, we want you to get to know just what this new sector of our company does.
Mochee 2.0 was developed out of our constant need for engaging content. We took a good hard look at our growing pages and asked ourselves what do we want to see here? What would this look like if we could create the imagery ourselves? And so we did just that. We began with pitching clients ideas for graphics; a quick quote over an inspiration image that we knew Pinterest users would love or a save the date card that fit perfectly on Instagram. Then we moved into the photography realm. We looked at the continued success of the bloggersphere and started shooting client products and services in a “social-friendly” way. Cosabella lingerie leant itself perfectly to the process and our first shoot for their Holiday 2015 collection was a smash hit! To date we’ve created original graphics and staged photo shoots for fashion brands, hotels, non-profit organizations, real estate firms, bookstores and more!
We spend our entire workday (and our off hours) scrolling through the imagery on every social platform you can imagine so it’s safe to say that we know what works. Since social media has become one of the main drivers for news, entertainment, and commerce, it makes sense that the content should be unique to these platforms. We like to think of Mochee 2.0 as a way to create a lifestyle around a brand. Not just here’s Hyatt’s new hotel, but here’s what it feels like to have your toes in the cool water and a drink in your hand at Hyatt Ziva Cancun. After six months of Mochee 2.0 successfully moving forward, our clients have come to rely on this original content.
We’re whipping up everything from e-blasts to graphics to newsletters in our office every day. Our talented team continues to grow and we now have a full-time designer and photographer on staff. We can’t wait to see where Mochee 2.0 takes us next! Check out our website to see our portfolio and learn more about our brand new creative division: www.mocheecreative.com