Instagram’s April Updates: What Brands and Creators Need to Know
Paola Osorio 05/11/2026
Adam Mosseri, the head of Instagram, recently shared a series of updates and feature reminders that reflect a broader shift…
Paola Osorio
Paola Osorio
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Claude Design: Transforming the Design Cycle Start to Finish
Paola Osorio 04/29/2026
Right now, design is going through the same shift we already saw with Adobe, writing, and coding. The starting point…
Meta’s Measurement Shift For The Social-First Era
Paola Osorio 04/14/2026
Measuring digital ads comes down to one core question: what outcomes did this campaign cause that would not have happened…
Best April Fool’s Pranks by Brands and Why They Worked
Paola Osorio 04/01/2026
April Fool’s Day has become more than just a joke-filled holiday. For brands, it is a chance to experiment, show…
Oscars Marketing: Why Self-Aware Creativity Cut Through
Paola Osorio 03/31/2026
The Oscars are still a huge cultural moment, but people do not watch the way they used to. They scroll,…
Why DoorDash Skipped the Traditional Super Bowl Route
Paola Osorio 02/18/2026
For Super Bowl 2026, DoorDash made a bold call: it sat out the in-game ad. Their decision stood out because…
Why the Super Bowl Matters in the Creator Economy
Paola Osorio 02/06/2026
If you’re already tired of Super Bowl content before the first snap, you’re not alone. The ads, the celebrity cameos,…
Influencer Partnerships as Strategy, Not Tactic
Paola Osorio 02/06/2026
As platforms mature and audiences become more discerning, influencer partnerships now require the same level of thought and rigor as…
The anti-perfect era: messy, imperfect visuals are winning because AI made “perfect” feel boring
Paola Osorio 01/20/2026
Right now, “perfect” isn’t impressive. It’s becoming the norm. With AI making it easy to generate clean, polished visuals in…