Category: Blog

The Scoop on Florida's East Coast
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Adding Virtual Red Carpet Video Premiere Event Production to Our Services

Need to host a red carpet video premiere event during a pandemic? Mochee has you covered. Since April 2020, Mochee has pivoted hundreds of events to virtual. Our Mochees have the expertise and experience to make your Live event go on without a hitch.  Proposal Our longtime client, One Sotheby’s International Realty was looking to premiere their new video series, The Scoop on Florida’s East Coast. The series premiere features videos from some of their top agents highlighting different neighborhoods and attractions around Miami. Mochee coordinated with the agents and marketing team to host live interviews before the video premiere. We broadcasted the event Live on ONESIR’s Facebook and Youtube pages on Thursday, July 30 at 7 p.m. EST. Here’s some of the behind the scenes work we did to make the event happen.  Video Premiere Event Production A couple of days before the premiere, Mochee prerecorded the live interviews via video streaming platform Crowdcast. This platform has similar functionalities to Zoom with password enabled events. Mochee worked behind the scenes to prep the night’s host and the ONESIR interviewees. In Crowdcast’s “Green Room”, we can troubleshoot everyone’s connections and test their video and sound quality before going “Live”. Once Live, Mochee toggled the interviewee’s cameras and mics to go in and out for their individual interviews with the host. If there were any mistakes or connection issues, we could run through another take. The whole “Live” event was recorded and downloaded for our video producer to edit.  Working with ONESIR was a breeze with their professional and charismatic team. Everyone delivered on camera and we only had to record one take! Our video producer added animations, background music, and stitched the live interviews together with the videos. All this was done in a day and approved by ONESIR in time for the premiere.  The Scoop on Florida’s East Coast premiered with 100 live viewers and over 6K video views and counting on Facebook and Youtube. Check out the premiere here on Facebook and Youtube. 
instagram reels
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Will Instagram Reels compete with TikTok?

User downloads for TikTok significantly spiked over the past few months and it looks like there’s competition on the way. Instagram has been testing a new feature that is similar to TikTok in Brazil, Germany,  France. Instagram Reels is a new way to create engaging content that can be posted to Instagram Stories or your feed. Just days after the Indian government banned the very popular app, Instagram started testing this feature in India as well. So, what do we know about Reels and when should we expect to be able to dive into this fun trend?  Much like TikTok, users will be able to choose from an extensive library of music or borrow another user’s audio to record their own 15-second clip. Instagram users will be able to showcase all of their Reels in a designated tab shown in the photo below: Source: You’ll also have the ability to place your camera on a timer, adjust the speed of your video, and apply effects and AR filters to your video. Instagram hasn’t made it clear when this feature will roll out in the U.S, but we can’t wait to have another way to engage with our client’s audiences. Stay tuned and follow us on Instagram for any updates!

Pinterest Ads: The Secret to Success

Pinterest seems like a hidden social media gem from the outside, but did you know it’s the third-largest platform in the United States? As of March 2020, “Pinterest gained 70 million monthly active Pinners…with 335 million people who use Pinterest every month,” per the Pinterest earnings report. Ads are the trick to unlock Pinterest’s full potential. For our clients, 2020 Vision USA and Laundrify, we’ve ditched Facebook ads altogether and put the money toward Pinterest ads. The web click ads on Pinterest are seeing high engagements and lower CPC than on Facebook! Three insights as to why Pinterest ads are superior to other social platforms are the following: Discovery Mindset: 97% of searches on Pinterest are unbranded, meaning you can influence someone before they’ve made up their mind!Contextually Relevant Ads: As a visual discovery engine, your ads will match the look and feel of their search and will be an additive experience.New Customers: 77% of Pinners have discovered a new brand of product on Pinterest We’ve already seen major success on Pinterest with our clients across various industries–are you ready to try it out? Get in touch and let’s get started as soon as possible!

The Future of Influencer Marketing

In the spirit of transparency and authenticity, brands have turned to influencers and content creators for their marketing efforts. Consumers look for authentic voices and trendy creative on social media platforms. Influencers and creators have grown to fill this demand. Many brands are tapping into influencer marketing for brand awareness and sales. As this influencer market grows, brands and their marketing teams want to know if their investments are worth it and what the future of influencer marketing holds. Moe Assist, a startup created by an influencer for influencers, provides digital tools and resources to help influencers manage their business. Moe Assist recently unveiled their findings of a March 2020 survey sent out to 446 influencers and creators. Here is what the survey found with insights into what this could mean for the future of influencer marketing and what is missing for it to grow.  Who are they? The 446 survey participants live in 46 countries. Influencers have a worldwide presence. The top 5 countries for influencers were the U.S., Canada, Mexico, Argentina, and the U.K. Creators connect with their audiences through a variety of platforms, with over 9 different ones listed in the survey. The top channels for their business continue to be Instagram and Blogs. In addition, Pinterest, Facebook, YouTube, Twitter, and TikTok are also popular platforms. TikTok has experienced huge growth as a platform with a visible rise in influencers in 2020.  Nano- and Micro-Influencers  30% of responders have between 10K-50K followers, labeled as Micro-Influencers in the industry.  Nano-Influencers have 1K-10K followers and Mid-tier influencers have 50K – 500K followers. Followers see Nano- and Micro-influencers as relatable. They have smaller followings, yet they usually receive higher engagement, have deeper relationships, and have greater trust from their audience. Brands can benefit from collaborations with Nano- and Micro-influencers at a lower cost or in exchange for free products.  Influencers and creators usually focus on a specific category. The most popular categories from the survey were style & fashion, beauty, travel, and health & fitness. More niche categories included food, personal development, home and interiors, lifestyle, LGBTQ, and more. Nano- and Micro-influencers usually operate in niche categories, allowing brands to zone-in on their markets through partnerships.  Side Hustle v. Big Operation  Influencers and creators come from all different backgrounds and most start as a side-hustle in addition to their full-time job. Creators usually photograph, copyedit, and create all their own content. Only 26% of influencers survey see themselves as business owners or digital entrepreneurs. Almost 80% of influencers work on their own, without an intern or other employee. More than half wished they had an agent to manage their partnerships and projects. How much is a post?  The million-dollar question everyone wants to know is how much should a post cost. The survey responders of majority micro-influencers charge $50 – $150 per post. The report states that very established influencers with high engagement rates may charge upwards of $10,000 for one post. Brands offer partnerships to micro-influencers without compensation or in exchange for free products.  Still, Micro-influencers are struggling to get paid and do not send formal invoices to brands. The survey found that the influencer industry needs project management and accounting tools to legitimize and monetize the influencer industry.  Finding Partnerships  How do brand partnerships come to fruition? Do the brands reach out to influencers or do influencers reach out to brands? The survey says it’s about 40%/40% with about 20% using agencies or agents. A majority of creators are actively seeking partnerships and pitching to brands.  The top goal for over 90% of influencers is to increase followers and grow their audience, followed by 85% wanting to find new brand partnerships. Moreover, these influencers also want to secure long-term partnerships. Some other business goals include getting organized, expanding their team, and branching into new mediums.  Industry Trends Influencers are choosing to partner with brands that align with their message and relate to their niche audience. Their followers value authenticity and transparency from influencers to feel like they can relate to them. Creators are now posting long-form captions, using a no-filter look, and engaging their followers in conversations. As the influencer industry grows, brands are allocating more of their marketing budgets to digital marketing and especially influencers as a result. 62% of influencers and creators stated their business goal for 2020 is to secure more long-term partnerships with brands they work with.  Long-term partnerships are beneficial to building a close relationship. Influencers are motivated to create high-quality content for the brand when they have greater investment and they enjoy the stability of the income. Long-term relationships can even lead to product lines for some mega-influencers.  To expand and diversify their business, influencers and creators are branching into new mediums such as podcasts. Podcasts are another way to create deeper connections with their audience as a form of blogging through audio. Brands benefit from podcasts through ads as almost 70% of podcast listeners agree that podcast ads make them aware of new products and services. The Future of Influencer Marketing While influencer and creator businesses grow, influencers still seek recognition for their industry and adequate payment for their work. Representation from agents, growing teams, registering as a business, and using the right business tools can help expand the industry. The survey indicated that 95% of influencers and creators expressed a need for a community. Moe Assist responded to this need by creating the Global Creators Community with a diverse, growing board of 13 of the industry’s most prominent influencers. Their mission is to “inspire, connect, and support creators around the world, by providing resources and access to an inclusive global community, in an effort to make a greater impact on the industry.” The influencer and creator marketing industry is poised for growth to become a more defined industry as brands and creators come together to build authentic relationships for their common audience.  Sources: MOE 2020 Creator Survey Report
20 Influencer Marketing Trends in 2020

Instagram Features to Look Out For

Instagram has made so many changes and updates since the beginning of the year and just recently they announced new features to look forward to. Here are a few we’re excited about! Instagram Guides Instagram originally intended to create Guides for the travel industry, but they ultimately decided that it was best to focus on wellness and provide resources for people in need during these times. Think of it as a blog or a post with a lengthy caption, this feature will make it easy for you to follow through in the app and share with your friends. Instagram Shops Facebook will now allow small businesses to showcase and build online stores on Instagram. Mark Zuckerburg stated, “This is the biggest step we’ve taken yet to enable commerce across our family of apps.” Brands will be able to customize their online shop and customers will have a more streamlined experience when they shop directly from Instagram. In the press release, Facebook also stated consumers will be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” That’s not all of the new shopping features. From February to March, there’s been a 70% increase in Live views. Soon they’ll be releasing IG Live Shopping so now you can purchase items while watching a brand’s Live. IGTV Ads Much like YouTube where creators can monetize their videos, Instagram has been testing out this feature for IGTV. Sephora, IKEA, and Puma are amongst the first brands to launch IGTV Ads. Creators who monetize their videos will receive a 55% share of all advertising, which is the industry standard. Badges  Creators will soon be able to take advantage of another stream of revenue. With badges on Instagram Live, viewers can purchase a badge from $0.99 to $4.99 in 3 different levels. When viewers purchase a badge, it allows the host to see who is supporting them. This feature will come in handy for fitness influencers, DJs, and many more users who have been hosting Live events and are accepting donations. Green Screen Effect Quarantine has had us very stationary, but Instagram has been working on a Green Screen Instagram filter so now we can be wherever we want in the world. AR Filters  Bring your photos and videos to life an apply AR filters to media from your camera roll. “We think this latest capability opens up fun, new ways for people to use AR effects to express themselves and reclaim meaningful or otherwise missed moments.”  These new Instagram features will change the way brands showcase themselves on social media even more. Which ones are you most looking forward to?

The Importance of Brand Transparency

Brand transparency can produce lifelong consumers. Earlier this month, Airbnb’s CEO, Brian Chesky was faced with the challenging task to lay off a fourth of his employees due to the COVID-19 pandemic. In a very sincere letter, he explained how he arrived at the decision and how the company will support the employees moving forward. His actions were applauded by many including Forbes, MarketWatch, and Washington Post.   Other big companies have also used this method. How you manage your brand in a time like this can make or break your future success and your brand transparency says a lot. Knowing what and when to post on each platform is key in maintaining a loyal following. Not sure where to start? Developing smart content strategies is what we do! Some of our clients have been communicating with their followers and staying transparent over the past few months and we’ve seen nothing but positive responses. A Miami gem, and every local’s favorite independent bookstore, Books & Books has been keeping it real with their 142k followers and sharing store updates. Every other week, Mitchell Kaplan discusses the status of the store and future plans on IG Live. You can catch the last chat on IGTV. Laundrify has been committed to helping everyone stay healthy and clean while social distancing. The team offered discounts to apartment residents and contactless pickup and delivery. They even provide face masks that you can now customize yourself!  In response to COVID-19, we launched a Mindful Monday campaign for Bluehouse Salmon. Focused on health and wellness, we partnered with like-minded friends to bring their followers tips and tricks on maintaining their lifestyles at home. Need a workout, recipe, or gardening tips? Check them out on Instagram. Since in-person real estate showings were no longer feasible because of social distancing, ONE Sotheby’s International Realty hosted a major “Virtual Open House” where they invited agents to broadcast virtual tours through Facebook Live. This new way of presenting a property gave access to a much larger audience and even people from out of town tuned in.  How you decide to manage your brand is ultimately up to you, but remember that brand transparency will always increase consumer loyalty.

Social Media: Marketing’s Most Powerful Tool

Social Media Marketing is at its pinnacle. It’s proven to “accelerate business growth and relevance,” by driving “…all parts of a growing business: Sales, marketing, customer service, and e-commerce,” as originally reported by ZDNet. Retain followers and grow your brand with us. According to Pew Research, “fifty percent of consumers have increased their social media usage in the past six months.” We’ve seen that increase first-hand handling over 35+ accounts for our clients.  Here are three key takeaways why your brand or product should have an active, effective, and beautiful social media presence, all services we offer!  Social Media “fuels bottom-line growth.” This means that 89% of consumers will buy from a brand they follow on social media, and 84% will choose that brand over a competitor. Brand awareness continues to be the top priority. Bottom-line growth cannot be fulfilled unless there is adequate brand awareness. Mochee has launched countless paid and organic campaigns with proven results, with brands such as Bluehouse Salmon and 2020 Vision. Creativity will set your brand apart. Mochee is constantly sharing ideas and keeping an eye on competitors to stay on top of the ever-changing social game.  Avoid being unfollowed. The top two reasons for unfollowing, as reported by ZDNet is: “… the poor quality of product and poor customer service” and a “…loss of interest is delivering irrelevant content.” We will invigorate your brand awareness by providing community service and thoughtful messaging. In turn, increasing and retaining followers. You’re building a great brand and/or product and we will be there right alongside helping exceed your goals. We’re part of a team of experts maintaining and entertaining audiences across all different industries. Your social media marketing needs a makeover, get in touch, let’s take your brand to the next level.
Virtual Events

Producing Virtual Events During a Pandemic

Social media is fundamental to keeping millions of Americans connected, informed, and entertained while on lockdown. We are working with our clients to transition to virtual events. Most importantly, the goal is to help our communities feel connected during this global crisis.  For example, our clients such as independent bookstore Books & Books and Informa in-water boat shows rely on event attendance year-round.  Therefore, Mochee is now producing these events virtually for attendees to enjoy from home. This has been possible due to research on live video tools, testing, and close communication with our clients.   Koubek Center – Miami Dade College Mochee’s first production of a virtual event during the pandemic was an Instagram Live Afrocuban dance class on April 14 with the Koubek Center. This weekly class taught by Marisol Blanco reached 110 live viewers with most viewers staying for the whole hour. Mochee adds the live videos to Instagram Stories for followers to watch and take part in for up to 24 hours after the live.  Koubek Center is proud to continue its cultural community programming and support artists. They transformed their monthly “Picnic de Libros” to a bi-monthly, 30-minute “Picnic de Libros ¡En Casa!” via Facebook Live for kids to enjoy at home.  They are hosting live Music Mini-Concerts with Latino musicians and Dramatic Readings in Spanish. With Mochee’s social media strategy, the Koubek Center’s Instagram followers increased by over 35% in April. Stay tuned to their upcoming virtual events by liking their page. Miami Book Fair Regularly, the Miami Book Fair produces events for the community year-round in English and Spanish, and we have kept these events going by taking them online. The Miami Book Fair Spanish programming team produced a weekly, 15-minute reading series with poets for National Poetry Month. These Facebook lives received 8.5K total video views in April. Due to its success, the reading series was extended into May, with international Spanish-speaking authors at 5 p.m. every Wednesday. Miami Book Fair also transitioned its monthly literary social “First Draft” online via the video platform Crowdcast. The first online social lead by author Chloe Firetto-Toomey resulted in 47 live participants, with 4x that amount in total views across platforms. The live Crowdcast participants exceeded our regular in-person attendance, with many clicking to buy her book. Check out Miami Book Fair’s upcoming virtual events on their Facebook page here. Books & Books Books & Books hosts hundreds of author events every year. Mochee is making it possible to continue sharing these events with the community via Crowdcast, Instagram Live, and multi-streams to Facebook and Youtube. On April 26, they hosted a conversation with author Julia Alvarez and Books & Books owner Mitchell Kaplan, in partnership with Miami Book Fair. This successful Crowdcast event garnered 235 live viewers with over 30% of viewers clicking to buy her book Afterlife. Books & Books also hosted a conversation with former Secretary of State Madeleine Albright and Congresswoman Donna Shalala. The Crowdcast stream had 200 attendees; each ticket included a copy of Madeleine Albright’s book. Author Brad Meltzer did an Instagram Live promoting his new children’s book I Am Leonardo Da Vinci from the Books & Books account with over 400 views and hundreds of questions asked by viewers. Along with the Crowdcast event presenting his book The Lincoln Conspiracy with 76 live attendees, these events lead to hundreds of online book sales for the store! Check out their page for upcoming virtual events. Palm Beach International Boat Show The Palm Beach International Boat Show is going live virtually on Thursday, May 14. The show is one of the largest boat shows in the nation, and the virtual edition will feature interactive exhibitor booths, industry seminars, “Ask the Experts” and more. Mochee has worked with Informa US Boat Show’s virtual show partner to promote this event format change. We coordinated Instagram and Facebook Live streams with key exhibitors, industry experts, and show-sponsors as well as leveraged graphics on influencer pages to create buzz. You can tune into the Facebook lives here.  One Sotheby’s International Realty Even real estate is going virtual during the pandemic. Mochee coordinated a Grand Virtual Open House Event for our client One Sotheby’s International Realty. We scheduled over 30 Facebook events with participating Sotheby’s agents on Saturday, May 3 from 10 a.m. to 4 p.m. The agents showed properties across Florida’s east coast via Facebook Live streams shared to OneSIR’s page. The live videos surpassed 7k views with the top video of One Thousand Museum receiving almost 2,000 views. We saw huge increases in the page’s social media performance in April; a 63% increase in impressions and an 80% increase in engagements from March. Watch the exclusive virtual tours here.  Mochee’s social media expertise has helped clients continue their event production and marketing. Platforms such as Facebook, Instagram, Twitter, Youtube, and live video platforms such as Crowdcast and Zoom have been instrumental in keeping us all connected during the pandemic. With huge increases in users and time spent on these platforms, they are adapting to the new digital frontier. Consequently, Mochee has also pivoted to new marketing trends during the Covid-19 chaos like more transparent messaging from businesses. Look out for our new blog on transparent messaging from businesses coming soon. As these platforms update (Facebook recently announced new video tools) Mochee is on-trend and ready to help your business succeed in the evolving social world.  
Facebook Messenger Rooms

New video tools from Facebook including Messenger Rooms

Facebook CEO, Mark Zuckerberg, presented new video tools coming to Facebook apps via Facebook Live stream. As video usage increases around the world due to the COVID-19 lockdowns, these updates are very welcome. Zuckerberg outlined these main video presence platforms:  Video Calling Video RoomsLive Video Video Calling Video calling is the most used type of video interaction around the world today. Facebook will be catering to the demand to include more participants on group calls. Whatsapp video calling will now allow up to 8 participants at one time. Zuckerberg touted that Whatsapp has the best end to end encryption for calls. Group video chat options have seen a 10x increase in usage during COVID-19. Facebook Messenger currently allows up to 6 participants on video chat with up to 50 people on audio-only mode. Messenger is now adding effects tools for your video chats such as 360 virtual backgrounds and “Mood Lighting” effects. Test out the various options while chatting with friends. Video usage also increased among kids now that schools have closed. Messenger Kids has grown to 7 million active users, a +3.5x increase since the pandemic, Zuckerberg reported.  For those who are looking for love during the pandemic, Facebook Dating is making it easier to get to know your dates. Get ready for ~virtual dates~ with your matches via video chats on Facebook Dating.  Video Rooms Most noteworthy is a new product from Facebook called Messenger Rooms. This is Facebook’s response to the increased popularity of video meeting apps like Zoom. Messenger Rooms will be hosted on Facebook Messenger and across all Facebook apps. Anyone with the URL link can join the Messenger Room. Zuckerberg emphasized that you do not need a Facebook account to join. It is not necessary to schedule the meeting ahead of time like on competitor apps. Messenger Rooms can accommodate up to 50 people at a time and there is no time limit on how long a Room can run. We will know more about Messenger Rooms as the product becomes available. Zuckerberg explained Rooms can be used as a virtual meeting space, to catch up with friends by “dropping into a Room”. You can start a Room at any time. Join from an active listing displayed at the top of your News Feed like Facebook Stories. He clarified you can make Rooms private to keep out Facebook friends you do not wish to connect with. Messenger Rooms will also integrate with Facebook Events. We look forward to trying out these new features. This could mean new possibilities for event attendee engagement.  Live Video Zuckerberg noted that Live Video is the video tool least used by people but most viewed. Mochee has used Live Video tools for clients to bring events online while stay at home orders are in place.  One feature Mochees are definitely excited about is the return of Facebook’s “Live with”. Facebook removed this option last year to “Go Live” with two people during a Live stream. Instagram currently offers the option to go live with two people as well. The options to include more people in live streams are highly-demanded as we social distance.  On the Facebook Events side, Zuckerberg shared that their team is pivoting. They will aid in setting up live streams for large events and Messenger Rooms for smaller events as events go virtual. These features will definitely come in handy for Mochee as we transition events to go online. Even more, the ability to charge for live events is also coming to Facebook Events. We look forward to testing this feature with our clients that need support during this pandemic.  Instagram Live One of Facebook’s most popular apps is Instagram. This “mobile-first” app still has very limited features on their desktop application. We welcome the recent desktop updates such as Direct Messages and now, the ability to view Instagram Lives. Finally, we can stream our favorite Live workouts on a larger screen than our phones! We hope the much-needed options to post stories, upload posts, and go Live on Instagram desktop are coming soon.  Mochees are not the only ones enjoying and producing live streams. 800 million active users engage daily with live video across Facebook’s apps. We look forward to the release of all video tool updates to test and put to use for our clients. As Zuckerberg said, we can, “adapt to do the right things and get through this together”. 

Exploring Our New Digital Frontier

Curating your community is king. The digital space has shifted dramatically in the last month, with social media taking center stage. With 3.81 billion active social media users, the opportunity for amplification of your brand has never been more important. Let us help you leverage this opportunity. With 5.16 billion mobile users, it comes to no surprise that time spent on social media has significantly increased as people are finding ways to connect isolation. Facebook has witnessed twice the usual level of calls made via WhatsApp and Facebook Messenger in the days since European lockdowns. These upticks in traffic have also been seen on Snapchat, TikTok, and Reddit, with “…20-50% in traffic to subreddits related to business, finance, news, education, travel, and sports.” Video calling is certainly what is driving the use of social media. As reported on We Are Social’s Report: “There’s a real likelihood that many of the social media habits that people have formed in recent weeks will outlast the pandemic, and a move to more ‘face-to-face’ digital interactions may be an important legacy of coronavirus lockdowns on the world’s social media behaviors.” With over 2 billion people on Facebook, advertisers are grasping this opportunity to target at a larger scale. As noted by We Are Social, “Facebook’s ad planning tools indicate that users have been clicking on more adverts on the platform in recent weeks compared to the end of 2019…” With women more likely to click, and younger generations more likely to ignore ads. However, as engagement rose by 1% during the pandemic, that means even if users don’t click on the ad, they still engage with the post. Brands are not expected to stop advertising, but they must adapt to an empathetic, compassionate, and sensitive message. Tutorials and how-to videos are some of the top content consumers want of during the COVID-19 pandemic and are a compelling opportunity for B2B brands especially. Organic social has increased as well, and as we’ve recently outlined on our blog, paid cannot exist without organic posts. Post likes have declined slightly, but commenting has increased over recent weeks. This opens up the opportunity to engage with your fans and followers through community management, a service Mochee provides. As we continue to battle with the economic impact of lockdowns and dwindling advertising budgets, Mochee has the expertise for cost-efficient strategies with an emphasis on organic social and distribution. This pandemic has led us to pivot quickly and take into account what users crave and want from a brand: a thoughtful approach to our new normal, without sacrificing the needs of your business.