What is Twitch?Twitch is a live video streaming platform that was founded in 2011. It offers a variety of different videos such as cooking, fitness, music, talk shows, Q&A’s, their IRL (In Real Life) section where people can live stream their lives, and — their most popular — video games. It started out as a spinoff of Justin.tv, but outgrew its parent company and was rebranded to Twitch Interactive and acquired by Amazon in 2014. What makes twitch different?Twitch brings tools such as live video of games being played, including video of the gamer playing it, direct messaging, live chat, and letting the audience dictate the action in the videos to a broader array of video programming. Some have said that twitch presents a vision for the future of live television. The company has fostered community and attracted new views with its TV show marathons; everything from Bob Ross’s The Joy of Painting to Doctor Who. It also streamed the Amazon Thursday night NFL games, and the platform let particular streamers provide their own commentary. Drake’s even a twitch streamer! Plumbella (Jesse McNamara) streaming on Twitch How is Twitch useful to both companies and consumers?Sometimes reading or watching reviews for products aren’t enough, and for this reason, people tune into Twitch to see if a game is right for them. Some Twitch streamers actually get early access games and will partner with publishers in exchange for advertising. Streamers and viewers can connect with one another which keeps business going for these publishers. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Brands can also integrate advertising into live streams through branded live streams to generate leads. The platform is great for scaled engagement and for reaching specific campaign goals. Wendy’s branded stream on Twitch. So, what’s the bottom line? The bottom line is, Twitch is a streaming platform that creates community, entertainment and is a useful tool for both companies and consumers. It is so popular and ever-growing, with an average of over 15 million daily active users, with 95 minutes of watch-time per the average viewer. Twitch is for sure the future of live streaming.
Pinterest is used by millions of people around the world for inspiration, especially for beauty products and techniques. As Pinterest becomes more shoppable, they announced inclusive product updates to skin tone ranges as well as new brands to shop and try on lipsticks through “AR Try on”. These updates are a huge step in increasing the discoverability of products and tutorials for specific skin tones, styles, and preferences. Their inclusive beauty results feature, Skin Tone Ranges, available in the U.S., UK, Canada, Ireland, Australia, and New Zealand. The quality of the feature, Skin Tone Ranges has improved significantly; Pinterest’s skin tone signal is now 3x as likely to detect more than one skin tone range in top search results, when being compared to their older technology. The number of beauty and fashion Pins where there is a skin tone visible has quadrupled as a result of this improvement. Also, Pinterest’s unique augmented reality feature lets customers customize their try-ons through Skin Tone Ranges. This makes it much easier for potential buyers to try on the products resulting in higher conversion. The shoppable lipstick try on feature has over 10,000 shoppable shades with products from various popular cosmetic brands. These improvements not only help cosmetic companies increase brand awareness and sales but also gives a more personalized shopping experience to shoppers while allowing people of all skin tones to enjoy and utilize this ground-breaking technology. “Pinterest is the home of inspiration, but it’s hard to be inspired if you don’t feel represented. We’re making each person’s Pinterest experience more relevant to them through new technology and ways to control the beauty results they see. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive and powerful one.” — Annie Ta, Pinterest Product Manager Information taken from https://newsroom.pinterest.com/en/skintoneranges2020
This fun and engaging video feature is another way to record original content and edit 15-second videos with entertaining audio. Instagram Reels could potentially prove to be bigger than Instagram Stories if users respond similar to TikTok. Features & Effects Creating an Instagram Reel is quite simple and familiar to TikTok users. After clicking the Reels icon in the Instagram camera menu, you can access a lot of audio options and features. When you upload or record a video, try adjusting the speed or adding video effects and AR filters. Instagram created a gallery of Reel effects users can apply to their videos based on different categories. The top categories being used now include: camera styles, color & light, love, appearance, animals, games and more. Similar to TikTok, if you come across an Instagram Reel you like, you can tap the music or audio and select use audio. This is a great feature for companies and influencers seeking to grow their brand audience and reach by jumping on trending challenges and songs. Reels will not only show up on the Reels explore page of non-followers, they will also have a bigger chance of going viral. Instagram Reels for Businesses With fun being the main objective, companies and influencers are already using Instagram Reels to add a more relatable approach to the products or services they promote. Companies and influencers that questioned whether joining TikTok was necessary are now already making entertaining Instagram Reels on a platform they are familiar with. As some users are still adjusting to the latest addition, now would be the perfect time to join in on the action. Take this opportunity to grow your brand community and engagement before algorithms are in place and there’s more competition. Click here to see how other brands are going viral with Instagram Reels!
Need to host a red carpet video premiere event during a pandemic? Mochee has you covered. Since April 2020, Mochee has pivoted hundreds of events to virtual. Our Mochees have the expertise and experience to make your Live event go on without a hitch. Proposal Our longtime client, One Sotheby’s International Realty was looking to premiere their new video series, The Scoop on Florida’s East Coast. The series premiere features videos from some of their top agents highlighting different neighborhoods and attractions around Miami. Mochee coordinated with the agents and marketing team to host live interviews before the video premiere. We broadcasted the event Live on ONESIR’s Facebook and Youtube pages on Thursday, July 30 at 7 p.m. EST. Here’s some of the behind the scenes work we did to make the event happen. Video Premiere Event Production A couple of days before the premiere, Mochee prerecorded the live interviews via video streaming platform Crowdcast. This platform has similar functionalities to Zoom with password enabled events. Mochee worked behind the scenes to prep the night’s host and the ONESIR interviewees. In Crowdcast’s “Green Room”, we can troubleshoot everyone’s connections and test their video and sound quality before going “Live”. Once Live, Mochee toggled the interviewee’s cameras and mics to go in and out for their individual interviews with the host. If there were any mistakes or connection issues, we could run through another take. The whole “Live” event was recorded and downloaded for our video producer to edit. Working with ONESIR was a breeze with their professional and charismatic team. Everyone delivered on camera and we only had to record one take! Our video producer added animations, background music, and stitched the live interviews together with the videos. All this was done in a day and approved by ONESIR in time for the premiere. The Scoop on Florida’s East Coast premiered with 100 live viewers and over 6K video views and counting on Facebook and Youtube. Check out the premiere here on Facebook and Youtube.
User downloads for TikTok significantly spiked over the past few months and it looks like there’s competition on the way. Instagram has been testing a new feature that is similar to TikTok in Brazil, Germany, France. Instagram Reels is a new way to create engaging content that can be posted to Instagram Stories or your feed. Just days after the Indian government banned the very popular app, Instagram started testing this feature in India as well. So, what do we know about Reels and when should we expect to be able to dive into this fun trend? Much like TikTok, users will be able to choose from an extensive library of music or borrow another user’s audio to record their own 15-second clip. Instagram users will be able to showcase all of their Reels in a designated tab shown in the photo below: Source: later.com You’ll also have the ability to place your camera on a timer, adjust the speed of your video, and apply effects and AR filters to your video. Instagram hasn’t made it clear when this feature will roll out in the U.S, but we can’t wait to have another way to engage with our client’s audiences. Stay tuned and follow us on Instagram for any updates!
Pinterest seems like a hidden social media gem from the outside, but did you know it’s the third-largest platform in the United States? As of March 2020, “Pinterest gained 70 million monthly active Pinners…with 335 million people who use Pinterest every month,” per the Pinterest earnings report. Ads are the trick to unlock Pinterest’s full potential. For our clients, 2020 Vision USA and Laundrify, we’ve ditched Facebook ads altogether and put the money toward Pinterest ads. The web click ads on Pinterest are seeing high engagements and lower CPC than on Facebook! Three insights as to why Pinterest ads are superior to other social platforms are the following: Discovery Mindset: 97% of searches on Pinterest are unbranded, meaning you can influence someone before they’ve made up their mind!Contextually Relevant Ads: As a visual discovery engine, your ads will match the look and feel of their search and will be an additive experience.New Customers: 77% of Pinners have discovered a new brand of product on Pinterest We’ve already seen major success on Pinterest with our clients across various industries–are you ready to try it out? Get in touch and let’s get started as soon as possible!
In the spirit of transparency and authenticity, brands have turned to influencers and content creators for their marketing efforts. Consumers look for authentic voices and trendy creative on social media platforms. Influencers and creators have grown to fill this demand. Many brands are tapping into influencer marketing for brand awareness and sales. As this influencer market grows, brands and their marketing teams want to know if their investments are worth it and what the future of influencer marketing holds. Moe Assist, a startup created by an influencer for influencers, provides digital tools and resources to help influencers manage their business. Moe Assist recently unveiled their findings of a March 2020 survey sent out to 446 influencers and creators. Here is what the survey found with insights into what this could mean for the future of influencer marketing and what is missing for it to grow. Who are they? The 446 survey participants live in 46 countries. Influencers have a worldwide presence. The top 5 countries for influencers were the U.S., Canada, Mexico, Argentina, and the U.K. Creators connect with their audiences through a variety of platforms, with over 9 different ones listed in the survey. The top channels for their business continue to be Instagram and Blogs. In addition, Pinterest, Facebook, YouTube, Twitter, and TikTok are also popular platforms. TikTok has experienced huge growth as a platform with a visible rise in influencers in 2020. Nano- and Micro-Influencers 30% of responders have between 10K-50K followers, labeled as Micro-Influencers in the industry. Nano-Influencers have 1K-10K followers and Mid-tier influencers have 50K – 500K followers. Followers see Nano- and Micro-influencers as relatable. They have smaller followings, yet they usually receive higher engagement, have deeper relationships, and have greater trust from their audience. Brands can benefit from collaborations with Nano- and Micro-influencers at a lower cost or in exchange for free products. Influencers and creators usually focus on a specific category. The most popular categories from the survey were style & fashion, beauty, travel, and health & fitness. More niche categories included food, personal development, home and interiors, lifestyle, LGBTQ, and more. Nano- and Micro-influencers usually operate in niche categories, allowing brands to zone-in on their markets through partnerships. Side Hustle v. Big Operation Influencers and creators come from all different backgrounds and most start as a side-hustle in addition to their full-time job. Creators usually photograph, copyedit, and create all their own content. Only 26% of influencers survey see themselves as business owners or digital entrepreneurs. Almost 80% of influencers work on their own, without an intern or other employee. More than half wished they had an agent to manage their partnerships and projects. How much is a post? The million-dollar question everyone wants to know is how much should a post cost. The survey responders of majority micro-influencers charge $50 – $150 per post. The report states that very established influencers with high engagement rates may charge upwards of $10,000 for one post. Brands offer partnerships to micro-influencers without compensation or in exchange for free products. Still, Micro-influencers are struggling to get paid and do not send formal invoices to brands. The survey found that the influencer industry needs project management and accounting tools to legitimize and monetize the influencer industry. Finding Partnerships How do brand partnerships come to fruition? Do the brands reach out to influencers or do influencers reach out to brands? The survey says it’s about 40%/40% with about 20% using agencies or agents. A majority of creators are actively seeking partnerships and pitching to brands. The top goal for over 90% of influencers is to increase followers and grow their audience, followed by 85% wanting to find new brand partnerships. Moreover, these influencers also want to secure long-term partnerships. Some other business goals include getting organized, expanding their team, and branching into new mediums. Industry Trends Influencers are choosing to partner with brands that align with their message and relate to their niche audience. Their followers value authenticity and transparency from influencers to feel like they can relate to them. Creators are now posting long-form captions, using a no-filter look, and engaging their followers in conversations. As the influencer industry grows, brands are allocating more of their marketing budgets to digital marketing and especially influencers as a result. 62% of influencers and creators stated their business goal for 2020 is to secure more long-term partnerships with brands they work with. Long-term partnerships are beneficial to building a close relationship. Influencers are motivated to create high-quality content for the brand when they have greater investment and they enjoy the stability of the income. Long-term relationships can even lead to product lines for some mega-influencers. To expand and diversify their business, influencers and creators are branching into new mediums such as podcasts. Podcasts are another way to create deeper connections with their audience as a form of blogging through audio. Brands benefit from podcasts through ads as almost 70% of podcast listeners agree that podcast ads make them aware of new products and services. The Future of Influencer Marketing While influencer and creator businesses grow, influencers still seek recognition for their industry and adequate payment for their work. Representation from agents, growing teams, registering as a business, and using the right business tools can help expand the industry. The survey indicated that 95% of influencers and creators expressed a need for a community. Moe Assist responded to this need by creating the Global Creators Community with a diverse, growing board of 13 of the industry’s most prominent influencers. Their mission is to “inspire, connect, and support creators around the world, by providing resources and access to an inclusive global community, in an effort to make a greater impact on the industry.” The influencer and creator marketing industry is poised for growth to become a more defined industry as brands and creators come together to build authentic relationships for their common audience. Sources: MOE 2020 Creator Survey Report https://report.moeassist.com/2020_creator_survey
Instagram has made so many changes and updates since the beginning of the year and just recently they announced new features to look forward to. Here are a few we’re excited about! Instagram Guides Instagram originally intended to create Guides for the travel industry, but they ultimately decided that it was best to focus on wellness and provide resources for people in need during these times. Think of it as a blog or a post with a lengthy caption, this feature will make it easy for you to follow through in the app and share with your friends. Instagram Shops Facebook will now allow small businesses to showcase and build online stores on Instagram. Mark Zuckerburg stated, “This is the biggest step we’ve taken yet to enable commerce across our family of apps.” Brands will be able to customize their online shop and customers will have a more streamlined experience when they shop directly from Instagram. In the press release, Facebook also stated consumers will be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” That’s not all of the new shopping features. From February to March, there’s been a 70% increase in Live views. Soon they’ll be releasing IG Live Shopping so now you can purchase items while watching a brand’s Live. IGTV Ads Much like YouTube where creators can monetize their videos, Instagram has been testing out this feature for IGTV. Sephora, IKEA, and Puma are amongst the first brands to launch IGTV Ads. Creators who monetize their videos will receive a 55% share of all advertising, which is the industry standard. Badges Creators will soon be able to take advantage of another stream of revenue. With badges on Instagram Live, viewers can purchase a badge from $0.99 to $4.99 in 3 different levels. When viewers purchase a badge, it allows the host to see who is supporting them. This feature will come in handy for fitness influencers, DJs, and many more users who have been hosting Live events and are accepting donations. Green Screen Effect Quarantine has had us very stationary, but Instagram has been working on a Green Screen Instagram filter so now we can be wherever we want in the world. AR Filters Bring your photos and videos to life an apply AR filters to media from your camera roll. “We think this latest capability opens up fun, new ways for people to use AR effects to express themselves and reclaim meaningful or otherwise missed moments.” These new Instagram features will change the way brands showcase themselves on social media even more. Which ones are you most looking forward to?
Brand transparency can produce lifelong consumers. Earlier this month, Airbnb’s CEO, Brian Chesky was faced with the challenging task to lay off a fourth of his employees due to the COVID-19 pandemic. In a very sincere letter, he explained how he arrived at the decision and how the company will support the employees moving forward. His actions were applauded by many including Forbes, MarketWatch, and Washington Post. Other big companies have also used this method. How you manage your brand in a time like this can make or break your future success and your brand transparency says a lot. Knowing what and when to post on each platform is key in maintaining a loyal following. Not sure where to start? Developing smart content strategies is what we do! Some of our clients have been communicating with their followers and staying transparent over the past few months and we’ve seen nothing but positive responses. A Miami gem, and every local’s favorite independent bookstore, Books & Books has been keeping it real with their 142k followers and sharing store updates. Every other week, Mitchell Kaplan discusses the status of the store and future plans on IG Live. You can catch the last chat on IGTV. Laundrify has been committed to helping everyone stay healthy and clean while social distancing. The team offered discounts to apartment residents and contactless pickup and delivery. They even provide face masks that you can now customize yourself! In response to COVID-19, we launched a Mindful Monday campaign for Bluehouse Salmon. Focused on health and wellness, we partnered with like-minded friends to bring their followers tips and tricks on maintaining their lifestyles at home. Need a workout, recipe, or gardening tips? Check them out on Instagram. Since in-person real estate showings were no longer feasible because of social distancing, ONE Sotheby’s International Realty hosted a major “Virtual Open House” where they invited agents to broadcast virtual tours through Facebook Live. This new way of presenting a property gave access to a much larger audience and even people from out of town tuned in. How you decide to manage your brand is ultimately up to you, but remember that brand transparency will always increase consumer loyalty.
Social Media Marketing is at its pinnacle. It’s proven to “accelerate business growth and relevance,” by driving “…all parts of a growing business: Sales, marketing, customer service, and e-commerce,” as originally reported by ZDNet. Retain followers and grow your brand with us. According to Pew Research, “fifty percent of consumers have increased their social media usage in the past six months.” We’ve seen that increase first-hand handling over 35+ accounts for our clients. Here are three key takeaways why your brand or product should have an active, effective, and beautiful social media presence, all services we offer! Social Media “fuels bottom-line growth.” This means that 89% of consumers will buy from a brand they follow on social media, and 84% will choose that brand over a competitor. Brand awareness continues to be the top priority. Bottom-line growth cannot be fulfilled unless there is adequate brand awareness. Mochee has launched countless paid and organic campaigns with proven results, with brands such as Bluehouse Salmon and 2020 Vision. Creativity will set your brand apart. Mochee is constantly sharing ideas and keeping an eye on competitors to stay on top of the ever-changing social game. Avoid being unfollowed. The top two reasons for unfollowing, as reported by ZDNet is: “… the poor quality of product and poor customer service” and a “…loss of interest is delivering irrelevant content.” We will invigorate your brand awareness by providing community service and thoughtful messaging. In turn, increasing and retaining followers. You’re building a great brand and/or product and we will be there right alongside helping exceed your goals. We’re part of a team of experts maintaining and entertaining audiences across all different industries. Your social media marketing needs a makeover, get in touch, let’s take your brand to the next level.