Before Thanksgiving break, Instagram announced it is currently testing different profile formats for both business and regular users.
However, not everyone will be seeing the same changes or at least not until the final design is chosen.
The way Instagram explained it:
“Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which we hope will make profiles easier and cleaner to use. The photos and videos you’ve shared on your grid won’t change.”
Instead of testing it with a small group of people before launch, they seem to be doing A/B testing, making profile variations in the live environment.
These are some of the changes to look out for:
Profile pictures shifted to the right while the number of followers and people being followed are smaller and moved to the bottom.
Also, instead of having ‘Follow’ as the only CTA on the profile, Instagram is adding quick link options for ‘Message’ here, and for ‘email’ in another variation.
Another very potential feature is a variation where Instagram puts the number of mutual followers larger at the top next to the followers and following. This would help users see how they are linked to others in their own network.
How is this beneficial to business profiles?
By checking in on which followers follow certain profiles, businesses will have a better understanding of related interests.This could be beneficial to planning potential collaborations, or on targeting content based on related subjects/profiles.
These are some of the tabs that would potentially be very helpful for businesses.
The ‘shop’ option is related to Instagram’s renewed on-platform shopping push, but there are other quick link options worth taking advantage of.
Its likely that not all the changes will make it through the test phase, but knowing about these possible changes will be helpful to marketers and the Mochee’s as we continue to brainstorm for our clients.
Keep an eye on Instagram’s updates these next few weeks.
Based on an article by Social Media Today
Instagram has developed shopping tags and expanded them to Instagram stories, but for the holiday season Instagram has three more shopping tools.
This would be helping businesses capitalize on buyer intent and interest. There are 500 million daily active users and 80 percent of them follow at least one business account.
These are some of the features Instagram will announce:
There will be a new section in profile where you can save tags of products you’re interested in.
This is how Instagram explained it:
“Now when you come across a must-have item, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.”
This is the same as the ‘save’ feature Instagram currently has but with a focus on shopping.
However instead of saving the post it, it would be saving the product tag itself. Saving the actual product tags would build potential of the tag feature, consequently boosting brand potential to take-up the tool.
Shop on business profiles
Instagram is also adding a “shop” tab to business profiles. Users will have the chance to browse all the items on the shopping tag enabled posts.
This will make it easier for users to checkout products instead of having to scroll through all the brand posts to find what they’re looking for.
Shopping tags in videos
They’re not actual tags but they will use the same principles where Instagram will allow businesses to include a listing of their products that are featured on the videos they post.”When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.”
It plays the same function as the shopping tags but since there is no capacity to tag a moving object, the items would be listed under the video instead.
Whether they’re just features for the holidays or a permanent development for 2019 its worth nothing the growth of shopping opportunities on the platform.
Based on article from Social Media Today.
On the list of Miami’s premier lifestyle centers, you’ll find our long-time client Downtown Dadeland. Home to a lineup of chef-driven restaurants including Ghee Indian Kitchen, Pubbelly Sushi, Harry’s Pizza, The Brick, and Barley, Downtown Dadeland has cemented itself as a dining destination. When Mochee began working with the center four years ago, its tenant list was short. Now, the 126,000 square feet of retail space is 97% leased by the likes of the aforementioned restaurants, Orange Theory Fitness, West Elm, Pasión del Cielo, and more. Capital Partners recently purchased Downtown Dadeland for $78.2 million, doubling its $39 million price tag back in 2014.
Much of Downtown Dadeland’s increase in value can be attributed to its steadily growing online presence. Mochee’s work has helped the center become a place people talk about on their feeds and visit on the weekends. We work closely with the stores and restaurants to coordinate and execute social activations like Facebook Lives, giveaways, contests, Instagram Takeovers, and more.
Through our social strategy, we’ve been able to garner millions of impressions and upwards of 32,000 fans across platforms. The results of our work demonstrate how much can be achieved through a personalized social strategy, even with a limited scope and minimal advertising budget.
Buffer and Delmodo, the Facebook and Instagram media solutions partner, analyzed 15,000 Instagram stories from 200 of the world’s top brands. This was one of the largest Instagram stories research studies since the first launch to Instagram story analytics in summer 2017.
One to seven stories are the optimal for posting length.
This was calculated through the completion rate: determined by calculating the number of times your stories were watched from the first frame all the way to the last in a 24hr period.
It is still important to experiment and see what works best for a specific brand or business. Top accounts that post 20 or more stories still see 55% greater completion rates, which emphasizes how engaging stories are.
The best times to post Instagram stories is outside of work hours.
It was found more people watched early morning, early evening and exactly at midday, times people are usually not in work, including lunch breaks and when they leave the office.
Best times to post:
4 am-6am ET
8 am-10am ET
More Content leads to greater median reach and impressions.
Since stories disappear in 24hrs that gives more room for fresh content. The actual feed only has a certain number of pictures it will show at a time which means it is harder for one company or brand to post a large amount of picture consecutively.
Instagram stories research benchmarks for specific verticals.
The industry verticals are described in these criteria:
Brand: consumer related products
Entertainment: TV and movies
Media: newspapers, news organizations, and news websites
Sports: Sports, eSport teams, leagues, and events
All four verticals see 65% or greater average completing rate with Instagram stories. The average reach and impressions rate is 5.82 for all verticals. For the average posting frequency per month most verticals post between 8 and 10 days per month. We are not at a point where brands are posting daily to Instagram stories
Best practices for posting Instagram Stories
Post your best stories content first
Post consistently for stories
Calculate your own data
The Guardian found their stories with simple static graphics and quick explainer videos outperformed their videos that were produced professionally.
It’s important to keep a close eye on your completion rate, reach and impressions, exit rates according to story form, stories post timing, and stories length among other important elements.
Simplicity is important, this means there is better response to using a background image to quickly tell a story, adding a short copy to convey your story, and decorating with minimal graphics and logos.
To read more about these findings visit, https://blog.bufferapp.com/instagram-stories-research.