Category: Blog

Blog

Facebook’s Latest Updates

This week in social media news, the social media giant, Facebook, has turned to their own platform by posting a job listing in hopes of hiring a new manager to build an “end-to-end SoC/ASIC, firmware, and driver development organization.” Bloomberg indicates that it appears the company is interested in building its own semiconductors in order to curtail their dependence on third-party chip companies. Not only could they use their own chips for hardware devices, but also use the chips for artificial intelligence software and data center technology.

In preparation for the new General Data Protection Regulation rules being pressed by the EU, Facebook has set out new privacy controls that will go into effect as of May 25th, 2018. So what does this mean? Facebook will be asking every user around the world to review their privacy settings and specify how the information on users’ profiles (such as political, religious, relationship data, etc.) are being used for ad targeting. Facebook is also reintroducing facial recognition as an opt-in feature for users in Europe and Canada. Facebook claims the face recognition features help protect users’ privacy and improves their experience, but it will be entirely optional for anyone on the social network.

If you’re keeping up with the Cambridge Analytica Scandal, Facebook CEO Mark Zuckerberg finally answered one of the questions he told Congress he would follow up on, which was whether Facebook tracks users even if they are logged out. Facebook has acknowledged that it has means of tracking data about people even if they don’t have an account. According to Facebook’s Product Management Director David Baser, “when you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook account. This is because other apps and sites don’t know who is using Facebook…most websites and apps send the same information to multiple companies each time you visit them.”

How so?…

When you visit a website, your browser sends a request to the site’s server and shares your IP address. The website then gathers information about the browser, the operating system that you are using, and cookies, which uses identifiers that websites use to find out if you have visited before. Websites generally send the content from its site and instructions for the browser to send your request to other companies providing content on the site. And when a website uses one of Facebook’s services, your browser “sends the same kinds of information to Facebook as the website receives.”

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Social Media Roundup of Your Favorite Apps

This week in social media news, many of our favorite social media apps have made substantial updates and renovations to their platforms. Read below for the highlights!

Bumble:

Amid the Cambridge Analytica scandal, and Facebook revoking access to some of its APIs, Bumble, the popular dating app that has changed the stereotypical roles of men and women, is now allowing users to log onto the app without having to use their Facebook account. The system was changed as of April 17th.

Instagram:

If you noticed a difference on your Explore feed, Instagram is testing a remodel of the Explore tab, known for suggesting popular photos and videos from Instagram using an algorithm based on other content users have liked in the past. The new layout organizes photos and videos based on different topics, such as photography, sports, and related hashtags.

Pinterest:

With over 1 million businesses utilizing Pinterest’s platform, Pinterest has revamped its business profile pages and will now allow businesses to see the number of people who have viewed their pins over the last 30 days. They also pointed out that the new business profiles will also have the ability to customize profile covers and other additional features.

Snapchat:

Multimedia messaging app, Snapchat, is in the works of launching Sponsored Filters, which would transform a selfie into a call-to-action button by placing a face mask over the original picture. Call-to-action buttons would prompt “Shop Now” or “Install Now” options.

Twitter:

Twitter has chosen to ban Kaspersky Lab from advertising on the social media platform succeeding reports that the cybersecurity company has connections to Russian-based government agencies. Twitter released that the Kaspersky Lab “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.” Despite Kaspersky Lab CEO Eugene Kaspersky objecting Twitter’s decision, the Lab will be donating its 2018 budget to the Electronic Frontier Foundation.

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Highlights of Mark Zuckerberg’s Testimony with Congress

On Tuesday, April 10th, 2018, Facebook’s CEO, Mark Zuckerberg, began the first of his two hearings in Washington among 44 members of Congress, driven by the exposure of Cambridge Analytica, a political consulting firm linked to the Trump campaign, which reaped the data of about 87 million Facebook users to psychologically profile voters during the 2016 election. Zuckerberg faced 5 hours of intense scrutiny from lawmakers for the online inception of “fake news” on Facebook, Russian interference during the 2016 election, and censorship of conservative media. Among this, highlights of his testimony include:

Senators warning Zuckerberg that they are doubtful that Facebook can keep control of its privacy promises and threatened to enact privacy rules and other regulations. He was questioned by Senator Ted Cruz about Facebook’s handling of conservative media, while Democrats had explored how quickly Facebook responded to Russian interference. Zuckerberg said Facebook did not notify the Federal Trade Commission about the Cambridge Analytica data leak from 2015 because the company “considered it a closed case.” He said that Facebook is “working” with special counsel Robert Mueller’s investigation into Russian interference in the 2016 presidential election but did not want to reveal anything that is confidential. Zuckerberg stated his biggest regret is that Facebook was “slow in identifying the Russian operations in 2016.” He made several commitments to lawmakers which include ensuring activist groups aren’t targeted on Facebook and promised that his company wouldn’t make “any decisions based on the political ideology of the content.” Zuckerberg also stated that “there will always be a version of Facebook that is free,” so an ad-supported model is “most aligned with our mission of trying to connect everyone in the world because we want to offer a free service that everyone can afford.”

As yesterday’s testimony took place, Facebook’s stock went up by nearly 4.5%. Stay tuned for today’s hearing to learn more about the fate of the social network giant.

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Instagram API Updates

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Insight into Facebook’s Feed Change

In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.

According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.

 

 

Blog

October Social Media Roundup

Every day there is a new social media update, report or trend and of course, we keep up with them all! From the new Ads Manager to Instagram Story polls we have rounded up the social media news our office has been talking about the last few weeks.

For those of us running Instagram ads, the platform has made an improvement to the call to action bar. The bar will now dynamically change to the main color contained in the ad’s photo or video, creating a better looking, more streamlined ad. One of the most talked about new feature this month is Instagram polls. Not just fun for the everyday user this feature increases engagement with Stories for businesses and influencers alike. The app has also improved their comments control options. Public profiles can now choose who can comment on their posts, from everyone to just their followers. Last but not least, Instagram Stories has launches cross-posting to Facebook Stories. Photos and videos taken with the Instagram in-app camera can be uploaded to both apps, allowing businesses the option to utilize both platforms simultaneously with minimal effort.

Even with dwindling numbers of new users and stalled stock value, Snapchat proved again that it fills a specific niche in the market. Nearly half of teens prefer Snapchat to all other social media platforms, showing it is still a very powerful tool for targeting a young audience. Their new context cards have created a novel way for users to access location based searches. Now, when a location is tagged in a Snapchat, users can swipe up to see its address, reviews, get directions, make a reservation and even request a Lyft.

For marketers, Facebook has combined Power Editor with Ads Manager to strengthen their ads review and make ads creation more user-friendly. And for businesses active on Linkedin, the platform is now testing out geofilters for event and conference videos and is expecting to roll out the feature soon.

Social media is continually evolving and we make it a priority to stay on top of the updates and improvements so our clients are getting the best content possible. We’ve already successfully used an Instagram poll with ONE SIR, asking followers their opinion on using bitcoin in real estate, the topic of a recent blog, and we’re exploring the new features of ads across platforms to create the most dynamic campaigns possible. Keep up with what Mochee is doing by following us on Facebook, Instagram and our blog!

Facebook:

Instagram: mocheesocial

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Mochee Adds Holston House

New client alert! It’s an exciting time for Mochee as we are happy to announce we will be running social media for the much anticipated Holston House in Nashville! Mochee will assist in introducing this hotel to the world and creating a social media presence that is as authentically Nashville as the building itself through content creation and social photography. A part of The Unbound Collection by Hyatt, Holston House is a uniquely spirited, historic property coming soon to downtown Nashville.

Opening its doors this December, Holston House is located in the heart of Nashville’s convention hub, just one block away from the renowned Lower Broadway area. Inspired by its art deco origins, the hotel’s interior will be updated to complement the exterior details and honor the buildings historic craftsmanship. Amenities include an independently owned restaurant, a lobby bar and lounge, and a rooftop pool bar.

This is Mochee’s first Unbound Collection by Hyatt client and we are thrilled to be involved with the newest brand in the Hyatt family. The Unbound Collection by Hyatt believes in giving guests the freedom to be extraordinary. Guests are encouraged to create their next big story at unique locations around the world that have distinctive characteristics and rich history.

We will bring our extensive experience to this new project, working to establish a social media presence, build a following, and maximize reach. Through content creation, strategy and social media advertising, Mochee will create a lasting online presence for Holston House.

Look out for exciting content launching soon!

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Does Snapchat Have Staying Power?

As the age old saying goes; what comes up must come down. Social Media platforms are no exception; from the fall of MySpace to the rise of Instagram social networks don’t last forever. This year has been a tough one for Snapchat, downloads have stalled, and their stock price almost matches its IPO. Facebook essentially carbon copied Snapchat’s layout for their immensely popular Instagram Stories and then again in the original Facebook App. It seems there is a race to create an all-in-one app that would render at least one of the apps, Snapchat most likely, irrelevant. Its not all doom and gloom though for the little ghost.

Snapchat has loyal users and exciting new partnerships coming. Though a smaller base, Snapchat’s users are highly engaged. Daily users check the app 18+ times on average per day. These are the users that will help the app stay afloat; Snapchat is essential for their day-to-day communications. With 35% of Snapchatters unreachable on Facebook on any given day and 46% of Snapchatters unreachable on Instagram any given day its clear that Snapchat is filling a niche in the market, and that those who favor it are less engaged with its competitors.

The disparity can be attributed to the feel of each app and the content it provides. Snapchat has its own news and TV programs and has just signed a $100 Million content partnership with Time Warner. Instagram and Facebook don’t have these kinds of features (yet), which gives Snapchat an edge. 22% of Snapchatters are 13-17, 36% are 18-24, 27% 25-34 and only 14% are 35 and over, making it an attractive app for investors looking to target a younger audience.

Yes, the news and program content is important, but realistically, for everyday Snapchat users it’s the casual feel of Snapchat that makes the platform unique. With Instagram there is pressure to put out high quality, beautiful images, even on their stories. Snapchat on the other hand is perfect for funny pictures, silly videos and bad selfies. Snapchat is not for curating enviable content, its for sharing bits of your day with those closest to you. Instagram is for the highlights, Snapchat is for everything in-between. And unlike Facebook stories, the random kid from 7th grade who just got out of jail and your aunt are not going to see your snaps.

Maybe one-day Instagram users will chill out or Snapchatters may get more serious, but until then we’ll save our double chins for Snaps and our completely composed with a 40-minute set up time “candids” for Instagram.

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LinkedIn Profile Perfection

Just like any other kind of social networking, LinkedIn can definitely be awkward and uncomfortable. Especially if you lack confident socialization skills- which most of us do! It’s not any easier selling yourself in person so why would it be any easier to do so on the Internet? It can be just as intimidating mingling at a social networking event versus reaching out to someone on LinkedIn and having him or her view your profile.

We find that it’s actually harder because you can at least redeem yourself in person if you suddenly get diarrhea of the mouth. Unfortunately, the same doesn’t go for LinkedIn. If there are any mistakes on your profile, sadly, that will be all a recruiter remembers- not your 10+ years of experience. Recruiters spend an average of 6 seconds viewing a profile. So it’s important to make those 6 seconds count!

You don’t ever want to give a recruiter a reason to move on to another potential candidate. That means your profile has to give them everything they’re looking for: a catchy headline, a professional profile picture, a descriptive summary, detailed experience, and notable skills and education.

 

Headline:

The most important part of any LinkedIn profile is the headline. It’s what people will see when you appear in their search results so it’s important to make sure your headline uses keywords that describe you and your profession. You want to stand out to people while remaining creative and professional.

 

Profile Picture:

The first impression people will have of you will be based on your profile picture. So make sure it’s a professional, clean, and clear image- and whatever you do make sure you have an image! We can’t stress that enough. Profiles with an image get 14 times more views than those without. You wouldn’t show up to a networking event without your face, right? Right.

 

Name:

Even if you have a nickname that everyone calls you don’t use it. We repeat do not use it! Always, always, always use your full name on LinkedIn.

 

 

Summary:

Your summary should be a quick synopsis of your professional background, present and future career goals, and your most valuable assets- what you will bring to their company. Again, it’s important to be creative here while remaining professional. It’s definitely the only area of your profile that demonstrates your voice so don’t be afraid to be yourself.

 

Experience:

Think of this area as your LinkedIn resume or CV. You should list all relevant work history. If you were a nanny in 2005 while in college but are currently looking for a financial analyst position now- leave it out. Include job titles, your employer’s name, how long you worked there, and descriptive details about your position including your responsibilities and achievements while employed there. Make sure these are all bullet points and not short summaries. Remember the 6-second recruiter! We want to give him as much information about you as possible and make it as easy as possible for him to do so.

 

Education, Skills, & Endorsements:

It’s always important to list your degree and where you attended school. This way you can also network with alumni from your school, which is always a plus in any field.

The skills section of LinkedIn can be just as important as your education- especially for entry-level positions. You want to add skills that are relevant to any previous experience and also any skills that you are good at or interested in. For instance, if you haven’t used Photoshop in any of your previous positions but you know the ins and outs of it and are confident to list it as a skillset for any potential positions, you should add it.

Skills help you appear in the search results when people are searching for possible job candidates. So try to get your skills endorsed by any previous co-workers or bosses to make them more legitimate.

Lastly, it’s important to grow your network. Try to create at least 300 connections. This will allow your network to grow faster and give you access to more profiles- especially if you are on the job hunt now! Of course, you can’t grow 300 connections over night so be sure to work on it over time.

The easiest way to start growing your network would be to link with everyone that you know from high school, college, or previous positions. You never know who your friends know and their connections can lead you to another connection that can land you your next dream job! From there, you will start to have other suggested connections presented to you by LinkedIn based on your skills and current connections. If you know the area you are looking to work in you can also link with people in that field. For instance, if you want to be a beauty editor for a magazine you should link with other editors. All these connections will lead to other connections that could potentially lead you to a position with one of these companies!

Blog

Bloggers and Influencers

With the social media boom that seems to be taking over our lives by the minute, words like influencer and blogger are heard more often. Magazines and newspapers no longer solely govern industries – Today’s front rows and events are filled with a mix of journalists, editors and celebrities, and also with popular personalities that fit somewhere in-between such as bloggers and influencers. It’s proven that
Word-of-mouth is shown to influence 20 to 50 percent of all purchasing decisions Simply just by telling or writing to an audience that they use a product and recommend it, the blogger/influencer makes the consumer want to buy the product to try it themselves to achieve the same result that the blogger/influencer had.
Although the rise of these new key players has caused tension between journalist and editors, in an ever-changing world, there’s room for all. Allow us to outline the main distinctions between each role.
Blogger –
This role was born over a decade ago, and it marked a game-changing milestone for industries. A blogger is someone who is primarily known for their website and for their unique way of presenting or documenting their point of view and personal touch whether visual or written. Bloggers have become a huge hit because they are collaborating with top name brands and making appearances on TV shows and have a wide audience on all social media platforms.
Check out these famous bloggers:

Sincerely Jules – Fashion
SongofStyle – Fashion and Interior Design
BlankItinerary – Fashion, Lifestyle, Beauty
TheBlondeSalad – Fashion
SomethingNavy – Fashion, Lifestyle, Beauty
WeWoreWhat – Fashion
LaurenConrad – Lifestyle

Influencer-
An influencer is someone who typically doesn’t have a blog, but whose social media audience is big enough to catch the attention of brands. They are online “celebrities” who can sell products to their audience through their Instagram, Snapchat, YouTube and Facebook accounts. They make their money from advertising products for companies that appeal to their audiences. In addition, they are usually paid to attend events, dinners, and parties because it earns the brand recognition to have them there. On Twitter, over 40% of users said they had made a purchase as a direct result of an influencer’s Tweet. On Instagram, the amount brands are spending with influencers is over $1 billion per year.
Check out these famous influencers:

Kayla Itsines – Fitness
Alexis Wren – Model, just launched her own fitness line
Olivia Palermo – American Socialite
Zoe Sugg – Youtuber, Makeup
Kylie Jenner – Reality TV Show star, model, and started her own makeup line, Kylie Cosmetics

Whether you’re a blogger or a social media influencer, you have the chance to build your very own brand identity and make money just by promoting another brand’s items on social media.