Category: Blog

Blog

How Did We Come Up With the Name Mochee?

What is Mochee? If you’re wondering who we are and what we do, it’s time we get acquainted. ????????

Mochee was born seven years ago and it’s fine time we explain how we came up with our company name which is asked of us daily. The honest truth is that we couldn’t think of anything else. We didn’t want to name it after ourselves, it had to be fun and quirky to reflect the company morales. We brainstormed for what felt like weeks and finally settled on Mochee named after our favorite Japanese ice cream, Mochi. The story would be that Mochee is an untraditional agency just like Mochi is a riff on traditional ice cream. Thankfully the story has held up!

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Mochee takes over Midtown Atlanta.

Last week, part of our team went on another incredible adventure that took them to Midtown Atlanta. So what took us there? We recently started working with an incredible new project, Yoo on the Park.

Yoo on the Park is a brand new, just built residential apartment building located in the heart of Midtown AKA the go-to place when in Atlanta. Trendy, easily walkable and with endless options that cover everything from where to dine, to the finest art and cultural programs, not to mention the incredible parks and green spaces.

Mochee 2.0 was a natural selection to help bring this project to life. This time our trip’s objective was to create and develop engaging content that reflected the Yoo on the Park’s identity in a more “social media friendly” way. We worked hard to capture the project’s whimsical design while creating moments we knew would resonate on social media ultimately attracting potential renters. This was an exciting opportunity for the Mochee team to apply our photography expertise to an unsaturated market.

Yoo on the Park’s impeccably designed amenities and common spaces were the perfect location to once again score social media gold. Make sure to follow @Yooonthepark and @mocheesocial to find out more about this ground-breaking project!

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J Balvin, the newest member of the TAG Heuer Family

Last week, the well-known Luxury Swiss watch company TAG Heuer announced the new face of its brand: Superstar Latin singer of the moment, J Balvin.

We were part of the unveiling and a key player in the social media strategy behind the event with teasing posts leading up to it and exclusive live coverage of the new ambassador on both the brand’s Facebook and Instagram.

The event took place at the Faena Hotel in South Beach where the Colombian singer stood alongside TAG Heuer CEO, Jean-Claude Biver as he introduced J Balvin as TAG’s newest face. The musician expressed his excitement and gratitude about joining the notable list of celebrities in the TAG Heuer family.

J Balvin has already created chart-topping hits across Latin America, The United States, Europe and The Middle East. But he wants more, making himself the perfect for fit for the brand’s popular motto and hashtag #DontCrackUnderPressure.

Another one of Balvin’s passions is his philanthropic work, particularly for his homeland, Colombia. Following the press conference, TAG Heuer’s CEO donated $30,000.00 to the Give to Colombia Foundation, a non-profit, which strives to better the lives of Colombians through education, environment, health and economic development.

Later that evening, J Balvin got the crowd dancing to his latest hits with an exclusive performance at the Faena Theatre.

Follow TAG Heuer for more announcements and social media activations  https://www.facebook.com/TAGHeuerSpanish/

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#MiamiFamous Mochees- Crossing the Social Media Finish Line at the Miami Marathon

This past weekend the Mochee’s covered the Miami Marathon and half Marathon and
Health & Fitness Expo. Produced by Life Time Fitness, The Miami Marathon has been
one of the fastest-growing yearly marathons, attracting world-class distance runners since its start in 2003 and this year was the event’s 15th anniversary.

The weekend started at the Health & Fitness Expo presented by the Miami Herald & El
Nuevo Herald. Over 100 exhibitors were there to showcase the latest trends, designs and advances in running shoes, clothes, workout gear, sports drinks and protein bars. Loaded up on energy drink samples, the Mochees explored the entire expo, which covered the entire front and 3rd floor of the stadium. We also had the privilege of getting to hear informative and inspirational lectures from speakers such as celebrity health & lifestyle expert Adriana Martin, #TriHardLiveEasy founder Valeria Rodriguez, and U.S. Paralympian Rudy Garcia-Tolson, who was also the Marathon’s Grand Marshal.

We broadcasted their presentations on Instagram Live Stories and Facebook Live, garnering thousands of impressions and engagement both from runners participating in the event and those that wished they were. The weather was light, sunny and breezy and perfect for representing #miamifamous conditions. Sunday however…

Despite the cold and pouring rain, runners from all over the world lined up to accomplish this incredible feat of a Marathon Sunday Morning. Beginning on Biscayne Boulevard next to the American Airlines Arena, the course takes runners through the MacArthur Causeway, past the Port of Miami, all the way to South Beach. Then the course turns north along Ocean Drive, through the City of Miami Beach, then west over the Venetian Causeway and back to the mainland. The Half Marathon finishes there and the full marathon continues south through the financial district, Brickell, Coconut Grove, out the Rickenbacker Causeway towards Key Biscayne, then back downtown Miami and complete the entire 42.195 kilometres at Bayfront Park. (Whew!)

About 24,000 people in total attended and ran the marathon, and Mochee covered the
event live from the start all the way to the finish line. We stopped by a few of the cheer
stations on the course to capture necessary sponsor photos, and then broadcasted live on Facebook, Periscope and Instagram. We were also answering hundreds of questions from runners during the race as well as engaging and replying to celebratory posts. The event concluded at the Kids Run Miami event, where we got to snap photos for Superintendent Alberto Carvalho for his own social media. In addition, the snapchat filter we made was viewed over 110,000 times! Despite the rain and cold, the Miami Marathon was definitely a social media win!!

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What you can’t miss at #MiamiBookFair2016 Street Fair Weekend.

The Mochees wait all year long for the Miami Book Fair. Taking place every November, we need all hands on deck (plus a few extras) to cover all of the amazing, exciting literary events the Fair hosts each and every year, for the past 33 years. Though the Fair runs for an entire week, we, along with the rest of South Florida, really look forward to the last weekend also known as Street Fair Weekend. From November 18th to November 20th, the Miami-Dade College Downtown Wolfson Campus transforms into a sea of colored tent tops featuring books for sale, artwork, food, beer, merchandise, and more. A true celebration of books, authors, readers, music, cooking, ideas, and community, The Miami Book Fair is a not-to-be-missed Miami institution!

Here’s the Mochee’s top picks for Street Fair Weekend:

Friday, November 18th

Make your own notebook with Wynwood Letterpress 
An Evening with the National Book Awards Nominees 
Lip Service Presents: True Stories, Out Loud

Saturday, November 19th

The Property Brothers, Live! 
Award-Winning Readings: National Book Award Nominees: Nonfiction
NYT’s Pamela Paul, By the Book, Live! 
An Afternoon with Dave Barry
Delicious Dish: Padman Lakshmi and Ben Greenman in Conversation 
6 Words Miami Improv

Sunday, November 20th

Colson Whitehead in Conversation with Leigh Haber
New Translations of Pablo Neruda 
The Hilfigers: A Father and Daughter Talk Life, Love and Success
The Working Poet Radio Show: Great American Comics

Which of these sounds interesting to you? Find tickets, times, and information for these and the hundreds of other events going on at MiamiBookFair.com.

We hope to see you there!

 

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Mochee Helps Launch Hyatt Centric French Quarter

Known for it’s flavors, sights, and sounds, New Orleans is one of the most social media-friendly cities out there! Pair this with a personal fascination in the Mochee office and you can understand why we were so excited to work with the newest addition to the Hyatt Centric lineup, Hyatt Centric French Quarter.

Mochee was brought on board to help the original Hyatt French Quarter transition into a Hyatt Centric property. Centric is Hyatt’s answer to the new breed of wanderlust lover. The brand encourages guests to get out and go, live like a local, and fully immerse themselves in the culture of a city. Drybar hair tools, colorful bikes, and pet friendly rooms make Centric stand out as the go-to getaway for the “modern traveler.” With Instagram-worthy food on every corner and streets you could wander for days, Hyatt French Quarter is the perfect fit for the Hyatt Centric family.

Mochee 2.0 hit the ground running and headed to NOLA for a three-day photo shoot at the hotel. The first part of the shoot included highlighting the things that made us fall in love with the hotel. Sleeping in late wrapped in crisp, cozy white sheets, enjoying afternoon sun on the balcony, and unwinding with a cocktail in the hotel bar. Then we tackled what made us fall in love with the location. Standing under the famous Bourbon Street sign, wandering through Jackson Square, and of course eating our way through the city’s favorite hot spots.

 

Next we headed home to write content introducing new and former guests to the Hyatt Centric brand. With a combination of social media photography and locally sourced content, Mochee helped to officially launch Hyatt Centric French Quarter on Facebook, Instagram and Twitter. The result of the launch is a social media presence that looks and feels like the historic destination while appealing to the sense of adventure and freedom in the modern traveler. Want to see more from Hyatt Centric French Quarter? Follow them here:

Facebook

Instagram

Twitter 

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How Miami Community Organizations Can Support Each Other Using Social Media

This week Mochee hosted a special Lunch & Learn event at Café Books & Books Arsht Center. We’re often asked to do social media trainings and this time we wanted to evolve the concept. As the social media agency for many large Miami institutions like Books & Books, Miami Book Fair, Chapman Partnership, etc. we frequently get requests to post other community events and information. Collectively, just these three companies alone have over 155,000 fans and followers, so the strategy provides wide exposure. While our clients are always happy to help out other community initiatives, we wanted to create a forum to collaborate with other organizations on how to reciprocate the support and be more creative with content.

During the luncheon we discussed tactics including co-hosted Twitter chats, Facebook Live interviews, Instagram Story takeovers, Snapchat geo-filters and sharing Facebook events. These resources create unique content for social media accounts and are a free mechanism to co-promote upcoming events and campaigns. It also leverages each account to reach new potential engaged users.

We were thrilled with the turnout that included key marketing staff from the Arsht Center, Americans for Immigrant Justice, Miami University of Art & Design, and the Coral Gables Museum, among others. Together the group brainstormed upcoming initiatives and ways to cross promote through social media. Stay tuned for some great initiatives! As Mochee continues to manage many organizations throughout the community, please feel free to reach out if you have company initiatives that you’d like to partner with through social media.

– Amy Stojanovic

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Mochee Teams Up with the U.S. State Department

Mochee was honored to launch a full social media campaign in September for the U.S. State Department’s Passport Awareness Month efforts. The campaign, dubbed #PicturePerfectPassport, aimed to educate followers on what exactly makes an ideal passport photo. Can you wear a military uniform in your photo? Can your baby be sitting in a stroller? Mochee set out to answer all of these questions and more.

The campaign began with a need for sample passport photos. Mochee cast over 20 models and began shooting acceptable photos that would be approved by the Passport Agency as well as photos with the most common mistakes that they encounter. From there the content grew to include graphics, video, gifs and posts written specifically for the @travelgov Facebook and Twitter accounts.
Over five days of shooting and writing, Mochee developed a well-rounded campaign that would show viewers just how easy it is to snap your own passport photo. The basic takeaways? Stand in front of a plain white wall, keep your smile neutral, don’t cover your face with clothing or hair, and give yourself at least an hour to get a solid photo of anyone under the age of 5!

The Passport Agency’s ultimate goal is for all eligible U.S. residents to have a valid, up-to-date passport. The #PicturePerfectPassport campaign is one piece of puzzle. 

The opportunity allowed Mochee 2.0 the chance to work with a government agency for the first time and to see a successful campaign play out on social media from start to finish, an experience we never tire of! The #PicturePerfectPassport video reached over 13,000 viewers in the first three weeks and the content has proved engaging across all platforms. Follow @travelgov and Mochee to see more!

Watch the #PicturePerfectPassport VIDEO.

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#6 Words Miami

Traditionally, writers are told that every story needs a distinct setting, plot, storyline, developed characters, and so much more. Miami Book Fair and WRLN are bending those rules. They’re presenting you with a seemingly simple challenge: write a story about South Florida. Sounds easy enough, right? You work here, you live here, you know everything there is to know about the Magic City. So writing about your experiences should flow out of you like champagne flows at LIV. But there’s a catch, your South Florida story can only be six words long. Still sound easy? You’d be surprised how difficult it is for even the most experienced authors to pen an engaging narrative with less than a sentence!

“What’s the prize?” you ask? Well, the best stories will be incorporated into an event during Miami Book Fair 2016 with improv group Villain Theater. Masters of improv will use the winning stories as inspiration for their comedy sketches at the Fair. There’s a couple different ways you can submit your super short story for your chance to win. Share it on Facebook, Instagram, or Twitter using the #6WordsMiami, or fill out the simple form via WLRN here: http://bit.ly/2bvNUK3.

So what will you choose to write about? The unbearable traffic, the mouthwatering food, or how South Florida has a culture all its own. How much SoFla can you fit into only 6 words?

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Navigating Instagram’s Summer 2016 Updates

Instagram has rolled out a succession of updates recently and they just keep appearing. For its more than half a billion (nope not a typo) users some of these have thrown them into a serious loop. Here are the top things you need to know about the apps new features:

Algorithm Driven Feed: Posts no longer appear in chronological order. Instead, Instagram’s algorithm determines which posts you would most like to see and displays those first in your feed. The order is based a lot in your engagements with the specific account, so if you want to see your best friend’s posts, start liking and commenting!

Ads: More and more ads are appearing in our newsfeeds as Instagram opens up their advertising to not just big companies, but any willing to spend money, much like newsfeed Facebook ads. Made to emulate real Instagram photo styles, these ads are specially designed content created to grab user attention.

Instagram Stories: With a pretty direct challenge to Snapchat, Instagram released a new story feature so users can post short photos or videos complete with text and stickers. Stories appear at the top of the home feed, or tap an account’s profile image to view. We’re excited to use this for client events and behind-the-scenes looks! New aspects of stories have slowly continued to roll out. The latest update is the ability to mute stories of some accounts you follow and to easily save your own story posts to your camera roll. P.S., if your Instagram account is public, your story is too.

Business Profiles: Created for users managing a business feed, the most important aspect of this feature for the general public is the contact button. Businesses can input their phone number or email, so customers can get in touch directly from the app. For the account manager, the update includes the option to promote posts and to see analytics. This is the first time Instagram has shown users how many people are actually seeing their posts, as well as at what time of day and what day of the week.

Zoom: Ever look at a group picture on Instagram and want to zoom in on the faces? Now you can. Instagram has launched a new zoom feature enabling users to use two fingers to enlarge a portion of the image. All those ‘Can you spot the XYZ’ photos are about to get a lot more complicated.

Now we wait to see what other features they roll out – hopefully we’ll be able to see analytics on the computer, not just our phones.