This past weekend the Mochee’s covered the Miami Marathon and half Marathon and
Health & Fitness Expo. Produced by Life Time Fitness, The Miami Marathon has been
one of the fastest-growing yearly marathons, attracting world-class distance runners since its start in 2003 and this year was the event’s 15th anniversary.
The weekend started at the Health & Fitness Expo presented by the Miami Herald & El
Nuevo Herald. Over 100 exhibitors were there to showcase the latest trends, designs and advances in running shoes, clothes, workout gear, sports drinks and protein bars. Loaded up on energy drink samples, the Mochees explored the entire expo, which covered the entire front and 3rd floor of the stadium. We also had the privilege of getting to hear informative and inspirational lectures from speakers such as celebrity health & lifestyle expert Adriana Martin, #TriHardLiveEasy founder Valeria Rodriguez, and U.S. Paralympian Rudy Garcia-Tolson, who was also the Marathon’s Grand Marshal.
We broadcasted their presentations on Instagram Live Stories and Facebook Live, garnering thousands of impressions and engagement both from runners participating in the event and those that wished they were. The weather was light, sunny and breezy and perfect for representing #miamifamous conditions. Sunday however…
Despite the cold and pouring rain, runners from all over the world lined up to accomplish this incredible feat of a Marathon Sunday Morning. Beginning on Biscayne Boulevard next to the American Airlines Arena, the course takes runners through the MacArthur Causeway, past the Port of Miami, all the way to South Beach. Then the course turns north along Ocean Drive, through the City of Miami Beach, then west over the Venetian Causeway and back to the mainland. The Half Marathon finishes there and the full marathon continues south through the financial district, Brickell, Coconut Grove, out the Rickenbacker Causeway towards Key Biscayne, then back downtown Miami and complete the entire 42.195 kilometres at Bayfront Park. (Whew!)
About 24,000 people in total attended and ran the marathon, and Mochee covered the
event live from the start all the way to the finish line. We stopped by a few of the cheer
stations on the course to capture necessary sponsor photos, and then broadcasted live on Facebook, Periscope and Instagram. We were also answering hundreds of questions from runners during the race as well as engaging and replying to celebratory posts. The event concluded at the Kids Run Miami event, where we got to snap photos for Superintendent Alberto Carvalho for his own social media. In addition, the snapchat filter we made was viewed over 110,000 times! Despite the rain and cold, the Miami Marathon was definitely a social media win!!