Category: Blog


Giveaways as a Way to Promote Facebook Engagement

Facebook giveaways can be great tools to encourage post engagement and generate buzz about a specific topic or client. The opportunity to win attracts entrants, driving traffic to the Facebook page where they are exposed to the company’s key messaging.

Recently Mochee hosted a giveaway for Tower Theater Miami, offering entrants the chance to win two tickets to an upcoming showing of their choosing. The giveaway was held during Miami Film Month, capitalizing on the added press for small theaters in the Miami area. A primary goal of the campaign was to promote awareness of the variety of films showing at Tower Theater.

Mochee targeted users most likely to visit the theater by using an advertising budget to promote the post to a selective audience of Facebook users interested in film and located in the Miami area. Two separate posts during the week asked users to share their favorite movie seen at Tower Theater.

Mochee gathered more than 30 viable entries in this initial contest, an engagement rate far above that of the average Tower Theater Facebook post. From those entrants, 15 winners were randomly chosen. The giveaway provided us with feedback about which films people are enjoying most, as well as built buzz around the films currently playing, two goals the client wished to accomplish.

Facebook analytics enabled us to determine other measurable successes, including how many link clicks to the website and Facebook page likes came as a direct result of the giveaway posts.

In all, Mochee and Tower Theater Miami concluded that giveaways with a specific and easy call to action can be used as a tool to increase both engagement and awareness on social media.







Might a new app dethrone Snapchat?

Have you ever found yourself swiping left on Snapchat trying to find more and more filters? It is unfortunately true, one cannot get enough of those crazy addictive filters. One can never get the perfect selfie. Snapchat however makes things easier, adding cute dog ears, pretty flower crowns, wobbly eyes, and even the mysterious filter of the week, which we can all accept is a fan-favorite especially when they feature either the butterfly crown or the wannabe Bratz Doll.

However, there might be a new selfie king in town, and it might just dethrone good old Snapchat himself. All hail, “Snow”, a Korean knockoff version created by a company known as Naver. Snow basically replicates Snapchat’s filters, but in an amazing maybe even better way. This app is similar to Snapchat in the sense that it takes your selfie and adds whichever filter you desire, but the point here is not just spreading the cool photo, but the art of the selfie itself, offering more filters than Snapchat could ever imagine.

Of course you can share your amazingly unique filter with your friends, but since the app is not that famous (yet), you can do it by exporting the photo to your camera roll, or by sharing it to either Facebook or Instagram.

Quite honestly, it’s hilarious, offering a wide array of crazy filters Snapchat hasn’t even come close to yet. For example, a Koala eating its food, flawless hairstyles, unicorn hair & makeup, old grandma having tea, cute cat graffiti, and a tree, yes a tree filter. Apart from these fascinating filters, Snow also features GIF making, and a 72-hour story, because who can fit everything into 24 hours?

According to its creators, Snow was not intended as a social media device, more so as an alternative to those wacky Snapchat filters that are not available to everyone, e.g.: China. So it’s all about fun. Plus, the app is totally free for now.

We’ll see what the verdict here at Mochee is, and the fate of the Snapchat King will soon be revealed.

Till later, Donatela.


Mochee Rundown: Snapchat Filters

If you took a poll among the Mochees for favorite social media platform, Snapchat would be at the top of our list. We love all of its fun and unique features like stickers and slow-mo, and we’re obsessed with their ever-changing facemasks.

***pro tip: using Snapchat masks on babies is a sure fire way to get a picture of them looking straight at the camera. They might have Dalmatian ears and a long tongue, but whatever**

Aside from Mochee personal use, the social media industry is still experimenting with the most effective ways to utilize the app for business use. Huge corporations like MTV and ESPM have their own native channels on Snapchat that are updated daily with their own content, but how can small, local businesses benefit from live sharing on Snapchat?

Mochee has the answer: On Demand Snapchat filters!

If you’ve used Snapchat before, you’ve noticed the location that filters that conveniently show up when you’re snapping at any location around the city, on a university campus, or at a local landmark. These are called Community Geofilters. Artists and designers are encouraged to created these filters and upload them to Snapchat. Upon approval, they go live to be used by everyone in that location. These filters do not allow brand logos, and are not available for purchase.

On the other hand, Snapchat offers On Demand filters. Similar to Community Geofilters, On Demand filters will automatically show up as an option when snapping from a certain location. Unlike Community Geofilters, businesses and individuals can design, upload, and purchase an On Demand filter for a specific event at a specific location. Brand logos and trademarks are allowed, making it the perfect way for local businesses to leverage their customers’ use of Snapchat.

Snapchat offers a couple different ways to do this. You have the option to create your own filter from scratch using simple, Snapchat-provided templates for Photoshop and Illustrator (aka what the talented, graphic design inclined Mochees do) OR you can use Snapchat’s new “create online” option, perfect for those with little to no design skills. Currently, Snapchat offers multiple templates for birthdays, weddings, and general celebrations. These templates are remarkable easy to customize by altering the colors, text, and font.

After uploading it, Snapchat approves it within a day, unless they don’t, in which case they’ll explain why. Next, you draw your “Geofence” around the exact area you want your filter to cover. Snapchat shows you this on a Google Maps interface, so it practically finds the location for you. Finally, you choose the date range and time that your filter will be active, Snapchat shows you the price and voilà!

Believe us when we say, dealing with social media platforms directly for advertising or troubleshooting isn’t always the easiest thing. Snapchat makes this submission process really easy. And we think these On Demand Geofilters are very reasonably priced with how customizable and cool they are.

Once your event is over, Snapchat even provides you with simple analytics showing how many people used the filter, and how many people saw the filter. We recently made one for an author event at Books & Books, and it was a big hit!

Do you have an in-store event or big celebration coming up? You know who to call to create your custom On Demand Geofilter!


Mochee Hosts a Night at the FRC

The Mochees recently sponsored a night at Chapman Partnership’s Family Resource Center and Miami Heat Play and Learn Center. Chapman Partnership is a homeless assistance center, with two facilities in South Florida housing a total of 800 residents. The Family Resource Center, located in the Downtown Miami facility, is an area dedicated to families with small children. It’s a place for them to work on homework together, have access to the internet, play games, read books, and do activities.

Mochee brought 18 pizzas (which the children swiftly annihilated) and cake, as well as goody bags for them to enjoy! We were joined by members of Nextgen, Chapman’s organization of young professionals and community ambassadors. We all had a blast playing board games with them, dancing, coloring, and loosing multiple rounds of Connect 4. **DISCLAIMER**: if you ever volunteer at Chapman’s FRC, those kids are masters of Connect 4. Don’t let their sweet faces and sunny dispositions fool you.

Unfortunately, families with small children represent a growing segment of Chapman Partnership’s population. There are so many opportunities for hands-on volunteering at both centers. If we’ve inspired you, and you’re interested in volunteering your time or setting up a group volunteer project, find info here:


Get to Know Mochee 2.0

Our last blog post detailed how Mochee grew from a two-person shop to one of Miami’s most successful social agencies serving 40+ clients. But we’re not just getting bigger; we’re getting more creative too.  In the Fall of 2015 we launched, Mochee 2.0, a creative division designed to give our clients the content they need for social. Now, as Mochee 2.0 has taken us from inside the most exclusive real estate listings in Miami to the newest resorts in Cancun, we want you to get to know just what this new sector of our company does.

Mochee 2.0 was developed out of our constant need for engaging content. We took a good hard look at our growing pages and asked ourselves what do we want to see here? What would this look like if we could create the imagery ourselves? And so we did just that. We began with pitching clients ideas for graphics; a quick quote over an inspiration image that we knew Pinterest users would love or a save the date card that fit perfectly on Instagram. Then we moved into the photography realm. We looked at the continued success of the bloggersphere and started shooting client products and services in a “social-friendly” way. Cosabella lingerie leant itself perfectly to the process and our first shoot for their Holiday 2015 collection was a smash hit! To date we’ve created original graphics and staged photo shoots for fashion brands, hotels, non-profit organizations, real estate firms, bookstores and more!

We spend our entire workday (and our off hours) scrolling through the imagery on every social platform you can imagine so it’s safe to say that we know what works. Since social media has become one of the main drivers for news, entertainment, and commerce, it makes sense that the content should be unique to these platforms. We like to think of Mochee 2.0 as a way to create a lifestyle around a brand. Not just here’s Hyatt’s new hotel, but here’s what it feels like to have your toes in the cool water and a drink in your hand at Hyatt Ziva Cancun. After six months of Mochee 2.0 successfully moving forward, our clients have come to rely on this original content.

We’re whipping up everything from e-blasts to graphics to newsletters in our office every day.  Our talented team continues to grow and we now have a full-time designer and photographer on staff. We can’t wait to see where Mochee 2.0 takes us next! Check out our website to see our portfolio and learn more about our brand new creative division:



How Far We’ve Come – A Look Back

Although there’s debate as to when we officially started Mochee, it’s been just about 6 years. Alex and I started as a two-woman shop from our homes and are now moving into our ‘headquarters’ in Little River! We are a growing team of seven with 40+ accounts equaling more than 100 social media pages.

As we look back on the work we’ve done over the last 6 years it’s amazing to reflect on how much the industry changed and how sophisticated the process is now. In 2010, we were only using Facebook and Twitter for our first accounts. Twitter seemed to be the platform where we noticed the most traction and things like an ‘iPad giveaway’ resulted in impressive engagement and quality interaction. Facebook hadn’t even split into business pages and we were sending personal messages!

Before we would go into meetings and just try our best to convince clients that in fact people were seeing the posts and that they were the right audiences, now we can give exact analytics on impressions, engagements, clicks, cost per click and so much more. Our reporting has evolved from a short Word doc with a recap of activity to a robust Excel and PowerPoint with lots of formulas that we’re still wrapping our heads around.




We’ve seen the biggest evolution happen through Facebook advertising with options like custom look-alike audiences, video view ads, and carousel web click ads. Our clients have seen tremendous results since we’ve employed the latest offerings from Facebook and more and more we’re seeing a shift in budgets going into social advertising.

Through the years, we’ve been lucky to have the opportunity to meet some very amazing people and experience some incredible events through our work. From sitting just a few feet away from presidential candidate Hillary Clinton, to being front row at fashion shows, to covering the red carpet with some huge actors at the Miami Film Fest, to having breakfast in the living room of one of the country’s most successful entrepreneurs, it shows that social media is every where and has become the main source of communication and information in our society. To think that we even tried to sell pet tags on Facebook at one point!



Although we still walk into pitch meetings with prospective clients asking similar questions from 6 years ago, it’s no longer a question of IF they should use social media. We are very proud to be celebrating this anniversary and are excited to see where the social media train is headed. It feels bitter sweet to leave Wynwood and the first MoMo Studio, but our new digs in Little River are spectacular (designed by no one else than Moniomi, of course) and we can’t wait to look back six more years from now and see how far we’ve come.




And the Mochi for Best Dressed Goes To…

This may surprise you (it shouldn’t) but the Mochees are big award show fans. Awards season keeps our phones buzzing with group messages, Instagram tags and snapchats. Lunch the next day is full of our assessments of who deserved it, who got snubbed and of course, whose look we loved. The guys were great, the guys were fine – get a good tailor and bravo to you. It’s all about the gowns in our opinion. (Even John Legend gets it.)

We all pretty much agreed that Grammy 2016 fashion was utterly disappointing. Nothing standout. Nothing great. Selena looked nice. Bey and Ciara are gorgeous, but what were those dresses. End of impressions.

But the Golden Globes was fashion moment after fashion moment strutting down the carpet. Jaime Alexander and Olivia Wilde rocked deep-Vs and Kate Hudson has us wondering if mere mortals could have those abs.


Fast-forward to the Oscars and two blonde beauties sparkled in our eyes. And on camera since they were both wearing sequins. Enter Margot Robbie aka Harley Quinn and Saoirse Ronan, best actress nominee for Brooklyn (no clue how that’s pronounced? Don’t worry, Ellen asked for you, just keep scrolling).



However, there was the 2016 Sports Illustrated Swimsuit Issue launch party (not an award show we know) and Gigi Hadid wore this, so pretty much everyone else should just put on jeans and a t-shirt for the rest of the year because who is going to top it?





Simple (and Mildly Inaccurate) Valentine’s Day Mochi Recipe

Looking for a way to sweeten up your Valentine’s Day? Ditch the typical heart-shaped box of chocolates, skip the big stupid teddy bear that nobody wants, try something new! Impress your boo thing with homemade mochi!

You’ll need

Glutinous Rice Flour
2 ½ cups sugar
1 cup water
Potato starch (good luck finding that, whatever the hell it is)
Food coloring (optional, but not really because nobody wants to eat your pale white dusty jelly cubes)
4 hours worth of patience
Preferably a kitchen space of some sort



Step 1: Mix glutinous rice flour and sugar in a bowl

Step 2: Add water and mix thoroughly.

Step 3: Put the mixture in a microwavable bowl. Cover with plastic wrap. Microwave for 4 minutes.

Step 4: Congratulate yourself. You’ve gotten half way through the process of making a random Japanese rice candy hybrid for your occasionally unappreciative, jerkoff of a male counterpart who would undoubtedly rather split a ziplock baggie of Mini Chips Ahoy to celebrate your love filled union.

Step 5: Dust the mixture with potato starch. Oh, you couldn’t find that potato starch at your local grocery store? That’s fine. Actually, any type of powder will work to prevent sticking. baby powder, foot odor powder, it’s all fine.

Step 5 1/2: This step is optional, but since you’re so clearly dedicated, you might as well go the extra mile and fill your mochi with something. Chances are, if you opted to dust them with some type of third party powder (see step 5) you’ll need to fill them with something both edible and nontoxic to balance it all out.

Step 6: Some people like to fill their mochi with red bean paste, but it’s widely agreed upon within the culinary community that red bean paste is simply not a thing. Go with what you know, ice cream, or chocolate will do.

And that’s it! You’re all done! Happy Valentine’s Day!

DISCLAIMER **Mochee does not ACTUALLY recommend you serve this completely inedible concoction to ANYONE EVER**

-Chef Lay


The Miss Universe Pageant Disaster: Social Media’s Favorite Fiasco of 2015

As you’ve probably already heard, last night’s Miss Universe 2015 pageant was a complete MESS.

Here’s one example, but that’s a story for another blog.



The competition, in its 64th year, consists of 80 contestants from countries spanning the globe. This year’s pageant was hosted by comedian, radio personality, and arguably the most irrelevant choice to host such a thing, Steve Harvey. The women all take turns showing off their swimsuits, glittering evening gowns, and ~ super unique ~ talents trying to prove why they should be crowned queen of the stratosphere, you get the idea-let’s cut to the chase.

Setting the scene: The three finalists are announced: Miss USA-Olivia Jordan, Miss Philippines- Pia Wurtzbach, and Miss Colombia- Ariadna Gutierrez.

Here’s the play-by-play

Miss USA gets the boot
Philippines and Colombia are holding hands even though they definitely hate each other
Steve Harvey announces that Ariadna of Colombia wins the whole shebang
She cries, is given the most opulent flower arrangement of the three finalists, gets crowned by the reigning Miss Universe, also from Colombia, and struts her stuff as the HBIC*
Poor, poor Steve Harvey read the result card WRONG
He walks back on stage, and says, “Folks, I have to apologize, there’s been a mistake.”
The crowd goes CRAY
“…First runner up is Colombia.”
The crowd goes SUPER CRAY
Pia, undoubtedly defeated because coming in 2nd in Miss Universe is probably worse than being eliminated early on, realizes that means she just won and all her dreams are coming true
Ariadna, Miss Universe 2015 for a total of 75 seconds, sets a record for shortest reigning Miss Universe of all time.
Both the women meet at the front of the stage, along with last year’s winner, who proceeds to SNATCH the crown from Ariadna and give it Pia

The point is, Miss Colombia was PISSED, Steve really messed up, and it made for the most amazing moment on live television since Janet Jackson’s infamous Super Bowl wardrobe malfunction. In a matter of hours, 5.23 million tweets had the hashtag #MissUniverse2015. By my calculations, approximately 13 of them were reactions to the three-hour competition pre-crowning. Both the birth of Kim and Kanye’s son, and all the hype surrounding Adele’s new music instantly became mere shadows fading into the background behind the behemoth social media monster that was the Miss Universe pageant.

To add insult to injury, Steve tweeted (and swiftly deleted) an apology from his personal account, in which he misspelled BOTH countries wrong.

Memes, many with wordplays on his most popular saying as host of the game show Family Feud, flooded everyone’s timelines. Here are my top picks for snarkiest reactions:


Footnote: * “Head Bitch In Charge

Chin up, Steve! You’re an internet sensation!



Sound Off: Musical Mochees

Every morning at Mochee one of us connects to the speaker and the tunes start playing. Silence is not golden for our productivity levels. We all agree a good playlist is key to keeping our fingers flying fast across keyboards, scheduling tweets, writing blogs and communicating with clients.


Scientific studies have found those who listened to music complete their tasks more quickly and came up with better ideas than those who didn’t because the music improved their mood. Music can prevent the mind from wandering. Listening to something upbeat while performing repetitive tasks such as checking emails or filling out a spreadsheet will make your task go by that much faster. According to a New York Times article, music can release dopamine in the same way that eating something delicious or looking at a beautiful view does. Lucky for us we always have a great playlist on the speaker, chocolate in the cabinet and Wynwood murals out the office window.

What we’re currently listening to:

The Weeknd

Boyz II Men



Christmas Music (‘tis the season!)

Happy listening!


– Jenna