Category: Blog


Mochee Christmas List

The holidays are right around the corner- stores are decorated, the leaves are changing (in every state BUT Florida) and Starbucks is selling their sugary seasonal creations. Holiday shopping will commence and the big blowout sales are on their way. Stressing about what to gift your favorite social media girls for the holidays? Not to worry! We’ve made it really easy for you.


The cardinal rule of Twitter in comfy t-shirt form.





One of our favorite symbols that doubles as a bottle opener for our favorite beverage. (hint: WINE)




A cute mug to enjoy our second favorite beverage out of.



Basically a Mochee nameplate.




We go through an insane amount of post-its on a daily basis. We publish an insane amount of Facebook posts on a daily basis. This just seems to make sense.




We’d probably feel better about snacking if our Cheez-its were in this hashtag dish.



For anyone seriously considering exchanging presents with us this Christmas…Amy could actually use a new water bottle.


Happy Shopping!



Twitter Introduces “Moments”

Award shows, football games, breaking news, no matter what’s going on, people turn to Twitter for the latest updates. However, the tidbits of information you’re looking for don’t just magically appear on your Twitter feed, until now! Before the latest update, you’d have to make sure you’re following specific accounts, or following a certain hashtag in order to contribute to or follow along with a conversation. The geniuses over at Twitter have provided us with a solution to the problem!

Moments is a combined recap of what’s happening on Twitter. Simply click the new lightning bolt tab to see a collection of the most popular conversations happening today. This means you can see the top stories being discussed without following the users who are facilitating the discussion. Entertainment, sports, news, fun, and more lists are updated throughout the day. Selecting an individual Moment will display an introduction, which can be swiped through for more images, videos, GIFs, links, Vines, and Tweets. If you check back multiple times, it’ll tell you when you’re all caught up.

The most impressive property of the new Moments feature is that you have the option to follow a Moment as more and more Tweets go live, without having to continuously check the Moments tab. Follow a Moment and the tweets will blend directly into your timeline. When the moment ends, you’ll stop receiving the Tweets.

Happy Tweeting!




Between Twitter, Instagram and Facebook hashtags have become an integral part of many posts. But are you using them effectively? We’ve got a list of three of the worst mistakes made and how to correct them.


There is such a thing as too many hashtags (think Jimmy Fallon and Justin Timberlake’s 2013 spoof). Hashtags make your post discoverable to a wide audience, like appearing on someone’s Instagram “Discover” feed or joining in a trending conversation on Twitter, but casting too wide a net won’t help gain you engagements. Instead tailor hashtags to the audience you want to reach. Over-hashtagging can turn off potential followers and clutter your message.



Use hashtags to supplement your post. If it’s a beautiful flower photo, #horse probably doesn’t apply. Look over your hashtags before hitting post to make sure they make sense.



Keep your hashtags short! If it’s too long, there is very little chance of it being read completely, or (more importantly) other people using it. Hashtags create engagement and make subjects more searchable, so using obscure tags wont add to your brand.



– Jenna

P.S. If you don’t remember – or missed – Jimmy and Justin, enjoy!


Posting to Social Media: A Dangerous Game

When posting to any social media channel, the number one thing to remember is to think before you post! Whether you have 100 or 100,000 followers, it only takes one single person to take your post and run with it. All too often individuals or companies post without considering all the risks, and by the time they realized they’ve posted something offensive, the damage is already done. Tweets, Facebook statuses, Instagram pictures, and even risky Snapchats can go viral as soon as you press the “share” button. Let these cring-worthy social media fails serve as an example to remind you that you must always think before you post!

Whether your notice a popular hashtag or see that something is a trending topic, make sure you do the research before joining the conversation. In this instance, the purpose of the #WhyIStayed campaign was to bring awareness to domestic violence, with women tweeting their explanations for enduring abusive relationships. DiGiorno Pizza jumped on the bandwagon, and swiftly got thrown off after tweeting “#WhyIStayed You had pizza.”


Make sure the images you use come from a reliable source, and take the time to verify that they are what you think they are. American Apparel once posted this picture to Tumblr in celebration of the 4th of July without realizing that it is not an image of fireworks, but is in fact an image of the Challenger space shuttle disaster in which seven people were tragically killed.



It’s important to remember that sometimes, even the best intentions can be misunderstood. This is especially true when you make statements comparing the fight for equal treatment of African Americans and for equal treatment of dogs, which is exactly what PETA did when they used Dr. Martin Luther King Jr. Day to advance their message of the ethical treatment of animals. Needless to say, it backfired big time.



User Demographics: Who’s Using What on Social Media

At Mochee, one of the biggest social media questions we get is, “What do my fans look like?” Clients are always curious about demographics. What cities do my fans live in? What are their ages? What languages do they speak? What are their interests? As social media experts, this is one of the biggest tools at our disposal. With the exception of Instagram, we use the fan and follower analytics provided by the major platforms to determine our advertising targeting, our content, and even the best time of day to post. While fans vary for every business, users of each platform in general are very specific. This means that when we are choosing which platforms to activate for each client we start there, with basic demographics. Here’s a breakdown of exactly what social media users look like.You might just be surprised!


With over 1.4 billion users, Facebook remains most popular social platform both for personal use and marketing. As of Spring 2015, 77% of women and 66% of men who are internet users report using Facebook. 87% of internet users ranging from ages 18-29, 73% ranging from 30-49, 63% ranging from 50-64, and 56% being of age 65 or older also report using Facebook. The top five countries for usage are the United States making up 14% of the audience, India making up 9%, and Brazil with 7% followed closely by Indonesia, Mexico, the Philippines, Turkey and the U.K.


As we move to Twitter, which sees 316 million monthly users, we see much less of a disparity in gender with 21% of women and 24% of men who use the internet reporting usage on the platform. The 18-29 age range still reigns with 37% reporting that they use the platform. After that we see a major drop off in age. 25% ages 30-49, 12% ages 50-64, and 10% aged 65 or above report using it. According to Twitter, 77% of their accounts are created outside of the U.S. as well. While Twitter sees a jump in young adults, its usage also spikes more among college educated internet users and people that live in urban areas.


31% of online women and 24% of online men report using Instagram. It should be noted, that as a whole, this is only 2% more that the amount who reported using Instagram one year ago. 53% of internet users ages 18-29 use the photo-based platform, but only 6% of internet users over the age of 65% use it. Instagram sees 300 million active users and 75 million daily users. About 27% of the U.S. population is estimated to use it.


Pinterest has perhaps the most interesting demographics. It is estimated that Pinterest users are made up of anywhere from 81-90% women. Only 13% of online men report using it. The age range is fairly diverse with 34% of online people ages 18-29, 28% ages 30-49, 27% ages 50-64, and 17% ages 65 or older reporting usage. Where celebrity drives a platform like Instagram, brands rule on Pinterest. 83% of active users say they would prefer to follow a notable brand instead of a notable person. The top browsed categories are food and drink, DIY and crafts, and home decor.


LinkedIn is unique because it is the only major platform who’s main audience doesn’t fall in the 18-29 age category. Their biggest groups of users come from online people ages 30-49 with 31% reporting activity on the platform, and online people ages 50-64 with 30%. Naturally, 50% of internet users who are on LinkedIn also report being college graduates, more than any of the other platforms we mentioned except Facebook. Social Media Examiner’s recent report also showed that marketers have a soft spot for LinkedIn. When asked to choose only one platform to use to market their business, LinkedIn was the second most popular choice, again only falling behind Facebook.


GEMS Festival Preview

The Miami International Film Festival’s fall event, held at Tower Theater in Little Havana, is almost here! GEMS recently announced its line up and the Mochees are excited. This week we went to a screening of all 14 films showing at GEMS this October – just wow.

The line-up includes features from Cannes, Berlin & Sundance Film Festivals, and a few films expected to receive Oscar noms, all while maintaining the international flavor typical of GEMS.

So which are our most anticipated films?

Brooklyn – Based on the novel by Colm Toibin and starring Saoirse Ronan, this romantic story is set in the 1950s between Ireland and Brooklyn.

Yona – Telling the true story of Israeli poet Yona Wallach, who entered into the literary scene determined to live her work, this movie is an emotionally charged drama.

It’s Now or Never – The biggest box office hit of the year in Spain, wedding plans go wrong in this hysterical romantic comedy.

We’ll be posting previews of the films on all platforms in the upcoming weeks. Follow MIFF on Instagram, Facebook and Twitter to keep up to date!


The 5 Social Media Terms Mochee Needs You to Understand

Facebook- What should be the main source of communication between you and your audience. An extremely effective way to present and spread information to the people you want to reach. Still a very popular platform despite what your 13-year-old daughter thinks. If you have a business, you need a Facebook.

Hashtag- a word or phrase preceded by a pound sign, used to funnel posts of a specific topic together. For instance, if you search #MocheeSocial on Google, you’ll stumble upon a goldmine of hilarious pictures, a slew of pop culture references, and a variety of pictures featuring any combination of the same 5 beautiful girls.

Twitter- A micro-blogging network of short blurbs with a limit of 140 characters. Arguably the most effective platform to conduct fluid conversations with users in real time through the use of a hashtag. Though many find it difficult, it is indeed possible (for the Mochees) to maintain a professional image on Twitter (for you).

Instagram- One of the most popular social media platforms. An online photo and video sharing community. If you have a large number of followers on Instagram, it’s likely your pretty popular in real life. You’ll find the most hashtag use on Instagram.

Impressions- The number of times a post from your page is displayed. The more impressions, the better. If you’re a Mochee client, this number is always, without a doubt, high.


Mochee Adds Snapchat and Periscope Accounts for Clients

We know Facebook. We can write a 140 character tweet instinctively. Instagram filters, we’ll choose the best one without scrolling. But what happens when Mochee tries out new platforms for our clients?

That’s just what we’ve done in the past weeks, adding Snapchat and Periscope accounts to a number of our clients’ portfolios. While most people are familiar with Snapchat – getting snaps and posting stories, Periscope is a lesser used app. Created to work with Twitter, Periscope is a platform to share live stream videos, whether it’s a weekly talk show, a concert or a day at the beach. The idea is to see the world through someone else’s point of view. Periscope links can be pushed to Twitter or shared via email or messaging. You have to act fast though! Links don’t last forever.

Mochee is working on new ways to use these platforms to engage fans. Miami Book Fair now has accounts and trial postings on both platforms. So far we’ve snapped from Whole Foods Read to Learn events and streamed book readings on Periscope. For our real estate clients, Periscope is an awesome option for live event coverage, from groundbreaking to cocktail parties.

We can’t wait to see what else these platforms can do!

Follow Miami Book Fair on Twitter and Snapchat (MiamiBookFair).


Books & Books Instagram Reaches a Big Milestone

We are excited to announce that Books & Books’ Instagram account has reached 10,000 followers! Mochee has been working with this iconic, local independent bookstore since April 2014 in which time we have grown the Instagram page by 7,427 followers, that’s a whopping 280% increase. Staples of our daily content include store snapshots from their four locations, fan photos, deals of the day, Books & Books branded quotes created by Mochee, and staff picks. Some of our most engaging content also includes live coverage from the stores 700+ annual author events. We’ve been lucky enough to cover events with Hillary Clinton, Arianna Huffington, Judy Blume, Chuck Palahnuik, Andy Cohen, Daniel Silva, Jason Segel and more in the last year.

The Miami community has a love for Books & Books and its owner Mitchell Kaplan that is deep rooted and passionate. The support of South Florida’s book worms, avid readers, travelers, storytellers, and artists has given us some of the most colorful and vivid content that we’ve seen yet. Since April 2014, @booksandbooks has garnered 67,503 total likes and 2,304 total comments on posts. We look forward to growing this account to 20,000 followers! Follow us on all of Books & Books social pages to join in the literary fun and for more news on upcoming events.







Client Spotlight: Chapman Partnership #CPBack2School

Chapman Partnership, a private sector partner of the Miami-Dade County Homeless Trust, operates two Homeless Assistance Centers in Miami and Homestead. Serving approximately 5,000 men, women, and children each year, Chapman is dedicated to providing long-term solutions to those who have lost their homes by empowering them to build a better future on the path to self-sufficiency. Mochee enjoys helping Chapman Partnership connect with the community, and seek donations, support, and volunteers through Facebook, Instagram, YouTube, and Linkedin.

With summer coming to an end, Mochee is currently promoting Chapman’s Back to School donation drive. Over the course of the last five years, homelessness among school students ages five to seventeen increased 84% in Florida. Chapman believes it is vital for children to return to school with confidence, and they need your help to be school ready for success!

Chapman is close to our office, and close to our hearts, and we are happy to help them reach their goal of collecting new school uniforms, sneakers, backpacks, and school supplies for the more than 250 homeless children residing at their centers.

Interested in making a donation? Learn more and donate here.