Category: Blog

Blog

The 10 Small Victories Of Working At A Social Media Company

Here at Mochee, we often celebrate when a social media platform introduces a new feature or releases a new app that will make our work more exciting. Social media unicorns are always on the lookout for the latest, most innovative programs in editing and posting on Facebook, Instagram, Twitter, and Pinterest.

We’ve complied a list of some our favorite moments in social media history in a hilarious Buzzfeed article that you should read and share here! Enjoy!

 

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Mochee Documents #ONESirCrawl

Mochee recently coordinated the ONE Sotheby’s International Realty Food & Wine Tour to give brokers the opportunity to explore four luxurious homes on the market. After conceptualizing the event to coincide with the South Beach Wine and Food Festival, Mochee spread the word about the crawl by promoting it on Facebook and Twitter. Mochees Alex and Alayna were there to cover the entire day, posting updates to Facebook, Twitter, and Instagram with the hashtag #ONESirCrawl. While on the tour, everyone posted pictures and tweets with the hashtag, bringing well-deserved attention to the state- of-the-art homes and the brokers representing them. There was even a photographer from the Wall Street Journal present who photographed the interior and exterior of each home for an upcoming feature in the magazine. Together with the ONE Sotheby’s media team, Mochee successfully executed this great exposure opportunity for ONE Sotheby’s, their individual agents, and their current listings. The day went off without a hitch!

The tour began at the ONE Sotheby’s Coral Gables Office where everyone boarded a fancy limo bus, the first indication of what was in store. Upon arrival at each stop, the representing Sotheby’s broker gave a tour of the property. The group then got to enjoy delicious food and wine that complimented the style and ambiance of each house.

Each stop on the tour was unique and enjoyable in it’s own way. At one stop, brokers told stories about the historic houses as everyone enjoyed snacks and drinks in wine cellars. At another, the group posed for pictures by the water and sipped on champagne poolside.

All in all, everyone had a great time on the ONE Sotheby’s International Realty Food & Wine Tour, and Mochee was happy to be there! The day will definitely be remembered as one of Mochee’s favorite fieldtrips.

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Mochee Attends TAG Heuer Event

As the official social media agency for TAG Heuer Latin America and the Caribbean, Mochee was invited to take part in a recent event put on by TAG Heuer at The Raleigh Hotel on Miami Beach. While there, Mochees Amy and Alex gave a presentation illustrating TAG Heuer social media activity and pitching new ideas to a group of TAG Heuer distributors and retailers. Mochees also got the inside scoop about upcoming 2015 marketing plans and partnerships TAG Heuer has in the works. We are happy to be working with a company that has such an exciting future!

After their presentation, the Mochees participated in a Don’t Crack Under Pressure team building activity (appropriately named after TAG Heuer’s official campaign) at the Flamingo Tennis Center. As expected, the Mochee team won the tournament! Because Mochees NEVER crack under pressure.

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Mochee Attends Launch of Humbled By The Journey

Last week, members of the Mochee team had the pleasure of attending the launch of Humbled By The Journey: Life Lessons For My Family…And Yours, the extraordinary personal story penned by our new client, Mike Fernandez. The penniless immigrant from Cuba turned billionaire business mogul invites readers to join him along his 508-mile journey from France through Spain, all while overcoming obstacles and explaining the most important lessons he embraced throughout his challenging, unique experience.

To celebrate the event, Books & Books and The Center for Literature and Theatre at Miami Dade College hosted a special conversation between best friends/business partners Mike Fernandez and Earvin “Magic” Johnson, moderated by former Miami Herald publisher David Lawrence. The pair, both of whom started with limited means, covered the spectrum discussing achievements and accomplishments, principles and values, the importance of giving back and paying it forward. Their individual stories of sacrifice and success enlightened and empowered the all-ages audience of 700+. As a passionate philanthropist, Fernandez pledges to donate all proceeds from the book to The Early Childhood Initiative Foundation.

 

Click here to get your copy of Humbled By The Journey can be purchased exclusively through Books & Books.

 

Follow Humbled By The Journey on social media

Twitter: https://twitter.com/HumbledJourney

Instagram: http://instagram.com/humbledbythejourney/

Tumblr: http://humbledbythejourney.tumblr.com/

Facebook: https://www.facebook.com/pages/Humbled-by-The-Journey/1512258082376890

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Mochee Adds Books & Books to Client List

Mochee’s client portfolio list keeps growing! We are happy to announce that our latest addition to our portfolio is none other than the independent locally owned bookstore, Books and Books. We are handling the social media accounts of their Miami Beach, Coral Gables, Bal Harbour Shops and Miami International Airport locations, as well as the social media accounts of the cafes located in the Miami Beach and Coral Gables locations.

Our first event with our new client was Arianna Huffington’s inspiring interview-style conversation with University of Miami president, Donna Shalala. Guests of the event were given vouchers to attend in exchange for purchasing Arianna Huffington’s new novel Thrive. It was an inspiring talk that centralized mainly on the importance of disconnecting and recharging to guarantee career success.

 

Blog

Mochee Moves to Wynwood!

We’ve joined forces with Moniomi Design and moved to one of the latest Goldman Properties project, Wynwood House, in the heart of Miami’s bustling art scene. A block across from the iconic black and white stripped Wynwood Building, Wynwood House stays true to the Goldman aesthetic vision. Ukrainian street art duo, Interesni Kaski, was commissioned to bring their fantastical world and figures to the exterior painting of the building. We couldn’t be more excited to be in Miami’s art hub and the creative energy is definitely taking effect on Mochee’s work!

For more information about the building click here

For more information about Interesni Kaski click here

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Mochee baby Maja Harper’s Baby Shower Mentioned by author Lisa See!

A week ago, the first Mochee baby came into the world—Maja Harper! We couldn’t be happier to welcome this beautiful girl to the world and apparently neither could one of our favorite authors, Lisa See. The theme for Maja Harper’s baby shower—a collaboration between Moniomi Design and Mochee (aka Momo Studio)—was designed to reflect Lisa See’s critically-acclaimed international bestseller, “Snowflower and the Secret Fan” which we couldn’t put down when we read it. Lisa See posted about this special occasion on her Facebook page and the honor is ours!

The baby shower was also featured on the “On to the Babyblog” here

 

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Mochee’s Skills Recognized in the Miami Herald!

The Miami Herald is on to something good. They’ve recognized the power of social media as a marketing tool for small businesses in South Florida and written a feature on its success in the area. “In recent years, small-business owners have turned to social media, email and mobile marketing websites to build visibility for their brands. In 2014, say experts, digital marketing is no longer simply a way to bump up brand awareness: It has become essential. With 73 percent of U.S. internet users turning to social networking sites and 53 percent of American adults carrying a smart phone, businesses that don’t employ social network marketing may find themselves losing out to the competition.” We at Mochee believe that social platforms are vital in engaging existing and potential customer loyalty, developing a brand strategy as well as an identity, and they act as a tool for monitoring the behavior patterns of target markets for our clients. The Miami Herald actually interviewed one of our clients, Gregg Lurie of Daily Melt, who opened his delectable sandwich melt shop in Midtown Mall back in February of 2013 to highlight his successful social media strategy. “Lurie hired Mochee, a social media marketing firm, to engage his customers online by posting photos of the Daily Melt’s weekly specials on its social media sites — Facebook, Instagram, Twitter — with an upbeat message. The strategy has drawn more than 5,000 Facebook fans, and customers often share the photos with their social networks.” We couldn’t be more proud of Daily Melt’s growth and we are happy to be a part of his continued success! Oh, and a mention in the Miami Herald definitely made our weeks.
Read the complete story here
 

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2013 Social Media Highlights and 2014 Predictions

2013 was the year of social media advancements, developments and acquisitions. Early in the year, Twitter finally launched its six-second video sharing app, Vine, and Instagram soon followed by adding a video feature to their mobile app to respond to the growing demand for video sharing. Yahoo bought the microblogging platform, Tumblr for 1.1 billion dollars, but Facebook could not acquire Snapchat for 3 billion dollars. Google Plus had a very busy year launching a new instant messaging and video chat platform called Google Hangouts as well as “Helpouts by Google” which allows users to connect with others who can give them lessons through video chatting and integrating with Youtube.
So what’s ahead in 2014? As companies have come to understand the powerful channel of social media, digital strategies predict there will be much more company involvement in the sites and the integration of advertising will actually increase. Social media users might expect much more Twitter ads on their feeds and the integration of Facebook video advertising might be a possibility in 2014. Pinterest and Instagram are now still in the trial stages of incorporating an advertising platform in both the online and mobile applications.  We could say that 2014 might actually be the year of social media advertising. Let’s wait and see.

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South Pointe Elementary School wins Stanley Security Grant through Social Media

Mochee wants to congratulate our good friend Sladja Stantic and her school South Pointe Elementary in Miami Beach on their successful efforts to attain the Stanley Security Grant. The team at Mochee was supportive throughout the venture and flexed our social media muscles to get others to support it. We set up a Facebook page through which we were able to advertise, promote posts, content and strategy to get people voting online or via text for South Pointe Elementary. Both celebrities and some local press reposted the Facebook posts and rallied an incredible number of votes for the school making social media the driving force behind their success. South Pointe Elementary has officially been awarded second place and will receive a 100,000 grant! Congratulations!

South Pointe Elementary Facebook Page