In a recent interview Jamie Miller, Vice President for public programs at the Aspen Institute questioned Mark Zuckerberg, Facebook Founder, Chairman and CEO about his responsibility in deciding how content and ads are moderated on Facebook. Over time Facebook and its entities have become the ultimate outlet for Freedom of Speech allowing members to share beliefs, thoughts, photos, videos, and messages which have been as impactful as creating political revolutions. It also continues to provide an opportunity to spread propaganda and misinformation, which Facebook is being held more and more accountable for. The question is, should Mark Zuckerberg have the responsibility to decide what’s allowed? Do we really want a private company to control what and how content should be moderated? How much control is too much? Mark Zuckerberg believes the policies being asked of Facebook should be enforced across the whole Internet, and we agree. Think about it, although the content may be removed from Facebook it could still be accessible on other internet platforms and why is it Zuck’s responsibility to decide what kind of language is bullying or fake or inappropriate. He shouldn’t be deciding the fate of a breastfeeding photo or a political minority fighting for what they believe in. Facebook currently employs over 30,000 people to monitor content and safety. They also made a bigger effort to identify fake accounts spreading false information, including the Russian accounts created during the 2016 election. Although Mark Zuckerberg’s efforts are a step in the right direct, some things shouldn’t be left for him to decide. Check out these articles from his interview as well as this riveting segment from NPR on the subject.
Have you heard the news? Prepare to say goodbye to Facebook news feed as you know it. Facebook events and groups are taking over the world popular digital platform. With over 2.27 billion active users monthly, we can’t help but to wonder how this will impact user engagement. Although events are one of the most-used parts of the app, it is hard to predict the response Facebook will receive from current members. Since over 400 million people on Facebook belong to a group, they will introduce tools that allow people to better connect. As expected, this new focus will involve launching a mobile and desktop redesign around the world. One new feature will include a new groups tab, providing a personalized feed to the members of each group. Mark Zuckerberg’s new focus puts a stronger emphasis on connecting strangers worldwide. The new Facebook will not only encourage you to meet new people but also help you find things to do in your neighborhood. Users will be able to find new events, organize their calendar, and quickly sift through public / friend events. The revised events tab could be beneficial for businesses using the platform to promote various festivities, driving higher engagement and attendance. Mochee is interested to see how these changes will ultimately change the way businesses utilize Facebook for social media marketing. How do feel about the upcoming changes to the Facebook platform? Click here for more details on the future of Facebook.
With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various platforms to engage with their favorite brands or to find new brands. Digital platforms such as YouTube, Snapchat, and Twitter have millions of active users on a monthly basis, with Facebook and Instagram hitting over a billion. Think about it – if you’re a regular user of social platforms, don’t you visit new brand profiles for information about them or their products? Doing so allows you to see a brand’s humanized presence and their interactions with customers as they leave comments, share images, and more. According to Social Media Today, “85% of SMB Twitter users say Twitter is essential for customer service”. Statistics such as these help businesses and agencies like Mochee launch effective social media marketing plans. Knowing how and what users are engaging with gives a business or agency the best guide as they create strategic content. See more insightful statistics here!