#CommonHashtagMistakes

Between Twitter, Instagram and Facebook hashtags have become an integral part of many posts. But are you using them effectively? We’ve got a list of three of the worst mistakes made and how to correct them.

#SoManyHashtags

There is such a thing as too many hashtags (think Jimmy Fallon and Justin Timberlake’s 2013 spoof). Hashtags make your post discoverable to a wide audience, like appearing on someone’s Instagram “Discover” feed or joining in a trending conversation on Twitter, but casting too wide a net won’t help gain you engagements. Instead tailor hashtags to the audience you want to reach. Over-hashtagging can turn off potential followers and clutter your message.

#Applicable

Use hashtags to supplement your post. If it’s a beautiful flower photo, #horse probably doesn’t apply. Look over your hashtags before hitting post to make sure they make sense.

#ThisHashtagIsSoLongAndNoOneIsReadingItBecauseItIsJustSoLong

Keep your hashtags short! If it’s too long, there is very little chance of it being read completely, or (more importantly) other people using it. Hashtags create engagement and make subjects more searchable, so using obscure tags wont add to your brand.

#HappyPosting

– Jenna

P.S. If you don’t remember – or missed – Jimmy and Justin, enjoy!