Instagram Statistics That You Need to Know
To build effective strategies and campaigns, it is crucial to know the most important Instagram statistics to look for. Here are some essential Instagram statistics to keep in mind, separated by Instagram usage, Instagram users, Instagram Business, and Instagram stories:
Instagram Usage Statistics
There are nearly 1 billion monthly active users on Instagram, which positions Instagram behind Facebook (2.8 billion) but ahead of most other social networking sites. There has been rapid growth in Instagram since 2013, as shown in the graph from Statista below:
- Over 130 million users engage with shopping posts monthly.
Users on Instagram are more willing to engage with brands than on other platforms because of the shopping feature. It brings product awareness and sales, especially since users can purchase directly on Instagram.
Furthermore, 55% of fashion shoppers have made at least one purchase based on an influencer’s post, proving influencer marketing to be highly effective. Influencers can also tag products in their feeds and stories, giving brands incredible visibility.
- Over half of all Instagram accounts to browse the Explore section at least once per month.
The Instagram Explore page is a tab on Instagram where users can view content based on their interests. These interests are determined by an algorithm that finds new content created by those who aren’t already following. This makes the Explore page a discovery-oriented tab, and brands should take advantage of this by using relevant hashtags to expand their reach.
Average post engagement for business accounts is about 96% or 1 out of 100 followers. This number may not seem like a lot, but compared to the less than 0.1% that Facebook and Twitter see, it is a lot.
- 81% of users use the platform to research products and services.
- 90% of users follow at least one brand on Instagram.
Instagram User Statistics
- Some Instagram users have high levels of disposable income:
- 31% of people who make more than 75k per year are on Instagram
- 32% of people who make between 50k-74k per year are on Instagram
- 32% of people who bring in 30k to 49k per year are on Instagram.
This demographic is a hot one that marketers and brands want to attract. The platform gains more value with the clear majority of this age group on Instagram.
- 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day.
Instagram’s users are highly engaged and are regularly checking the app. With strong content, you can reach them consistently.
- As of 2020, 52% of Instagram’s audience identified as female, and 48% identified as male.
Instagram appeals to both men and women evenly.
Instagram Business Statistics
- Instagram Ads cost more than Facebook Ads but are worth it!
The average CPC is higher on Instagram than on Facebook, but you shouldn’t write them off. An estimated 75% of Instagram users will take action on at least one ad at some point. Campaigns may cost higher, but they drive results and help you connect with high-value audiences.
Instagram advertising has a potential reach of 928.5 million. While most of those people won’t likely align with your target audience, with that potential reach, it is almost guaranteed that a significant amount of your target audience will be found in it.
- 36.2% of B2B decision-makers use Instagram to discover and research new products.
This notably puts Instagram ahead of LinkedIn and shows that Instagram is an effective B2B platform.
- Business accounts on Instagram post an average of once per day.
That’s a lot of content, so planning content ahead of time is beneficial. Using a scheduling and publishing tool is very effective.
Instagram Stories Statistics
- 500 million people use Instagram stories daily
Instagram Story is a highly engaging feature people don’t want to miss. The exact number of people who browse Instagram daily are also checking their Story’s content.
- 50% of people have made a purchase off-platform after seeing the product or service in Stories.
Stories have huge selling potential, especially now, with shopping tags available for stories.
- Story Ads increase ad recall, purchase intent, message association, and CTR.
A case study that backs this up is a Gap campaign that resulted in a 17-point lift in ad recall, a 4-point lift in message association, and a 73% higher CTR than previous Instagram feed campaigns.
- Mobile-shot Stories ads outperform studio-shot ads a whopping 63% of the time.
This looks more authentic because it looks more like UGC (user-generated content), which is why they are more effective.
- Stories Ads that draw attention to the CTA button drive more results 89% of the time.
Stories Ads have the option to add a “swipe up to click” button to their content. Brands should take the extra time to create designs that intentionally draw attention to the CTA button.
Final Thoughts
With these statistics, you can’t deny that Instagram has incredible marketing and selling power. Mochee can help leverage Instagram for your business and use these statistics to your advantage!
