Mochee Client Informa Markets Joins Forces with the National Marine Manufacturer’s Association (NMMA)
Our client, Informa Markets, has embarked on an exciting journey to grow their boat show portfolio, joining forces with the National Marine Manufacturer’s Association (NMMA) to operate the Miami International Boat Show and the Tampa Boat Show. Mochee proudly works on Informa’s social media accounts and has recently completed our third year of full social media strategy and content on the St. Petersburg Power & Sailboat Show in January 2021, and we are looking forward to our third Suncoast Boat Show in April of this year.
Although the Tampa Boat Show as well as the rest of Informa’s shows outside of Miami-Dade County will continue to operate independently under Informa Market’s management, this is a landmark partnership. Informa and NMMA are creating the first joint production of South Florida’s preeminent winter boat show—the Miami International Boat Show, Miami Yacht Show, and Superyacht Miami—creating one of the largest boating and yachting shows in the world. This long-term partnership will create seamless, connected experiences for attendees, increased value for the marine industry, and an economic boon in Miami and other South Florida areas.
“The marine industry is a truly special community, and one we are dedicated to nurturing and growing. This year, despite innumerable challenges, our community proved its resilience, and the passion we have seen from manufacturers and buyers alike has strengthened our resolve to create even more meaningful experiences for boating and yachting professionals and enthusiasts. We are appreciative that the NMMA shares common goals, and we are honored to work with them to enhance our collective events, including an unbelievable week-long experience for recreational and luxury boating enthusiasts in Miami,” said Andrew Doole, president, U.S. Boat Shows at Informa Markets. “We could not have done this without the support of the International Yacht Brokers Association, and we thank them for their commitment to the community. We are ready to bring a safe, memorable and fun-filled event to South Florida next year and are thrilled to be entering this partnership.”
To learn more about the partnership and the combined show, visit www.StPeteBoatShow.com
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