Pinterest Predicts: The Trends Pinterest Got Right In 2021
Pinterest recently released a data-driven follow-up to their annual Pinterest Predicts report. This annual report uses Pinterest data to predict what trends will blow up in the next year. In their recent write up, Pinterest looks how accurate their predictions were for 2021.
According to their data, 80% of the trends that Pinterest mentioned in their 2021 Pinterest Predicts report saw growth.
Pinterest partnered with Black Swan Data to look into their 2021 data. They found that trends on Pinterest grow faster than anywhere else on the internet. Looking at the data, trends on Pinterest grew 56% in their first 6 months, compared to 38% on other sites.
Pinterest predicted the trend “Bland is Banned” would grow in 2021. This trend focused on making creative dishes with extra flair. After predicting this, they found that internet searches for Jalapeño Pepper Jelly recipes increased 30x over 6 months. After seeing “Bland is Banned” growing rapidly, Dawn launched their own trend package focused on cleaning up large kitchen messes. This lead to 24% more efficient CPM’s than other Pinterest household item ads.
Black Swan found that trends on Pinterest experience 20% longer periods of growth than trends located anywhere else on the internet. This makes Pinterest a go-to place for effective digital growth.
Pinterest also found that already-established trends from other places on the internet thrive on Pinterest in new ways. For example, Pinterest users took the popular trend Movie Night at Home to a new level. Movie night had faded into other areas such as food, home decor, and fashion. Because of this trend, Buick created a campaign focused on “Little moments of big love,” which featured a Pinterest trend of Buick owners enjoying a homemade movie night.
Overall, Pinterest was able to correctly predict 8 out of 10 trends for 2 years in a row. Trends seem to rapidly grow and thrive on Pinterest in new and creative ways. We will see if the Pinterest team is able to continue their streak of predicting the next big thing.
