Case Study: Baptist Health South Florida
In 2021, Baptist Health engaged Mochee to develop a forward-thinking social media strategy that considered the needs of all service centers and verticals within the organization. The Covid-19 pandemic thrust BHSF’s social media channels into the forefront of everyone’s mind as the hospital system worked to keep its community informed and engaged. This shift created unprecedented demand for the platforms, and balancing the demand to communicate information with clearly defined content priorities that are relevant to our target audience became a challenge.
Mochee spent weeks interviewing key stakeholders across the organization, understanding the brand structure and future goals, and business goals as well. As a result, we created a playbook that outlined best practices for executing a sound social strategy that would deliver on KPIs for the team, and further grow the impact of the channels and the engagement of the audience. As a result, we identified the need for additional channels specific to certain COEs and defined how those would play in the more prominent brand social media ecosystem.