Mochee was engaged to launch Atlantic Sapphire’s first consumer brand, Bluehouse Salmon. The brand’s core attributes are sustainability, health and wellness. Mochee created the brand’s social media strategy outlining the content pillars, percentage of cadence, social brand guidelines and annual campaigns.
Mochee created the majority of their assets while working with micro influencers and content creators on additional material to compliment campaigns at hand.
When COVID-19 hit, Mochee pivoted the social strategy to address our followers immediate needs with at home cooking tips, heart healthy salmon facts and our Mindful Monday campaign.
What we did
Social media strategy and launch with brand awareness as primary goal
- Monthly content calendar
- Annual campaign strategy
- Content creation
- Community Management
- Influencer partnerships
- Paid Social
- Reporting and analytics
Ideated and executed #MindfulMonday campaign that rolled out every Monday with new content, giving followers positive and useful tips and programming to promote wellness during COVID-19.
Engaged micro influencers and content creators to create positive content during COVID-19 from all verticals including fitness, gardening, healthy cooking, and tips for staying on track while working at home.
Mochee created assets to compliment the influencer content including a “Cooking Playlist” and “Watch List”
- Wrote and designed “Note to our followers” staying authentic to the brand and introducing the campaign.
- Executed giveaway with influencers resulting in over 2,500 entries
- Increased followers on Facebook and Instagram by 40% within 8 weeks
- Achieved average engagement rate of over 7%
Social Media Management, Graphic Design, Photography, Videography, Influencer Outreach