Brightline

Case study: Brightline Trains

Mochee was hired by Brightline, the first privately owned high-speed rail company in the US, for their South Florida expansion. Our team came in as the paid social experts, tasked to strategize, create and implement their Facebook and Instagram campaigns focused on increasing train ridership and brand awareness. Working with their in-house marketing team and organic social agency we were able to implement strategies that allowed us to ramp up ridership and B2B efforts.

Our primary challenges included scaling ridership with a consistent ROAS as well as bringing brand awareness with a value proposition to a community with a heavy car driving culture. Through collaboration with our client’s team we were able to ramp up monthly ticket purchases by 310% with a decrease in CPA of 21% year over year. As a result, our client granted us a 3x increase in budget to further grow and continue to activate the company’s most cost-efficient marketing channel.

Mochee launched Brightline train service in South Florida in 2017 focusing on organic engagement, crisis management and ticket conversions. Mochee was able to amass a social media following of over 300k with an average ROAS of 15. Brightline’s marketing strategy shifted to primarily focus on communicating with current and future riders through our owned social media channels hitting aggressive ridership goals of over 500k. 

Case study: Brightline | Mochee

Category

Social Media Management, Graphic Design, Photography, Influencer Outreach

Client

Brightline