Case study: Brightline Trains
Mochee launched Brightline train service in South Florida in 2017 focusing on organic engagement, crisis management and ticket conversions. Mochee was able to amass a social media following of over 300k with an average ROAS of 15. Brightline’s marketing strategy shifted to primarily focus on communicating with current and future riders through our owned social media channels hitting aggressive ridership goals of over 500k.
