Case study: Em Oi
What we did
Mochee launched Em Oi’s presence on Facebook and Instagram. On Instagram, the page launched with a pre-planned 9 post grid giving prospective eaters the full picture of the experience, food, and location. With a limited paid budget Mochee executed a strategic ad campaign on both platforms within a tight radius of the location to spread maximum brand awareness.
Mochee garnered over a half million social media impressions for Em Oi within their first month. Sales at the restaurant increased exponentially week over week, and within a two-month time frame has already received numerous reviews on Google and Yelp (with both profile pages and ads on those platforms set up by Mochee), all 5 stars! Additionally, Mochee successfully partnered with a select group of food bloggers, all for trade, who raved about their meals and posted multiple times to their hundreds of thousands of followers.
In a short time frame, Mochee was able to support a new neighborhood restaurant launch despite the challenges that covid-19 posed. By ensuring they had a strong presence on digital channels and social media, Em Oi has built a strong, loyal following. Working with this client has given Mochee the ability to effectively and efficiently help launch brick-and-mortar businesses.
- Generated over 500,000 impressions within the first month of launch
- Established partnerships with food bloggers
- Built strong loyal following for the brick and mortar business that launched during COVID-19