Case study: Informa Boat Shows
Mochee was hired for the 2018/2019 Boat Show Season by Informa for their 5 individual shows, including the Miami Yacht Show. Within one show season, Mochee increased the followers on Instagram by over 45% organically. We rebranded the page to reflect a more luxurious feel and created brand highlights that speak to their narratives and initiatives.
We also created graphics and videos to increase ticket sales, location awareness, sponsored posts, and custom GIPHY’s for attendees to use. In addition to extensive live coverage created during the show, Mochee curated a selection of User Generated Content to feature.
Additionally, Mochee secured over 20 lifestyle and boating influencers to attend and promote the show. Attendance saw a 6.7% increase year over year, with over 110k attendees. Mochee continues to manage the social media, and email marketing for all Informa Boat Shows throughout Florida.