Case study: Holman Automotive
What we did
Mochee created a streamlined strategy to transition one of the location accounts into the brand account and guide followers from the account that would no longer be active to the new brand page. This strategy led to a successful consolidation and 1,000+ follower growth in only 90 days.
First, Mochee identified the higher-engaging account to convert into the brand page. Next, we created two 9-post grids to direct followers from the old account to the new brand page. All of these posts included clear messaging that the account will no longer be active and the handle of the new account for them to follow. Posts were also supported with daily stories sharing the same information.
After both 9-post grids were made, all other account posts were archived, and the bio was updated to direct any traffic to the new page. We continued making story posts directing followers to the new page for 30 days following the merger to ensure any remaining followers interested in content were informed to follow the new page.
- Total budget: $1,240
- Total impressions: 357,027
- Average CPC: $0.34
- Cost per follower: $2.70