Lavazza Coffee

In 2023, Lavazza sponsored The US Open to generate brand awareness among tennis enthusiasts and sports lovers in North America.

The objective was to implement a multi-faceted 360 strategy, with the collaboration of several agencies, that combined social media, out of home media, paid ads, giveaways and influencers to generate traffic to the on-site activation at the tournament and deliver exciting on-the-ground content.

Mochee was responsible for executing the 6 week long social media campaign, which included handling content creation with the “Carota Boys”, a group of super fans that have become tennis influencers, by creating content and developing a cross-promotion plan for the event, as well capturing, editing and posting in real-time.

We also produced the creative that was flighted for the paid campaigns during the tournament and supported the CRM team by leveraging a US Open giveaway on social media that was running simultaneously for increased data collection.

In addition, we developed a post-event content plan to recap the campaign highlights and ensure that we were attaining maximum exposure to our new audiences.

As a result, the organic social media generated over 1M organic impressions and 1555% YoY increase in engagements.