Case study: Miami Marathon
Mochee has worked with the Miami Marathon since 2016. With a coordinated social media advertising buy, Mochee has been able to grow its social networks by over 125% including starting its Instagram from scratch with a following of over 20k.
By strategizing campaigns including “TheStreakers” highlighting runners who crossed the finish line every year, teaser campaigns for the coveted medals, social activations with the marathon’s Founder, and extensive live coverage of their 2-day pre-race expo and race. Mochee coordinated and moderated a forum for first-time runners with“Streaker” ambassadors creating a conversation for encouragement, running tips, and advice. Mochee also created a Facebook group for First Time Runners in 2018 resulting in over 900 extremely active members.