Overview:
The Jills Zeder Group has ranked as the #1 large real estate team in the nation by RealTrends in The Wall Street Journal for six consecutive years. In 2025, Mochee was engaged to support one of the families behind the powerhouse team, The Hertzberg Family, with the goal of elevating their personal social media presence, strengthening overall content strategy, and producing content to support a portfolio of 70+ listings.
The primary challenge was navigating their fast-paced pipeline and coordinating content shoots around their demanding schedules.
After identifying content priorities, we implemented regular high def or lowfi content captures where we prepare shot lists including concept breakdown and scripting at 1-3 properties per week where we shoot concepts including traditional listing walkthroughs and timely trends.
After engaging, Mochee activated 2 additional social platforms, increased content production to achieve featuring listings at least once per month, and increased the post cadence on the agents personal accounts by 50%.
THE JILLS ZEDER GROUP WINS
Listing post strategy has contributed to an increase in agent DMs inquiring on properties
Top performing posts have received an average of 150K impressions with an average post engagement rate of 4%
Content produced by Mochee received 160% higher average impressions compared to other content