Case Study: Torque by Ryder
Torque by Ryder has transformed fleet management with its innovative mobile maintenance platform. Since its launch in July 2022, it’s become a major player and the industry’s second-largest provider. Mochee’s powerful social media strategy led to million-dollar deals, showcasing their social voice, recognizable truck symbols, and engaging lifestyle content.
In its first three months, Torque by Ryder’s LinkedIn garnered 20k+ organic impressions and a 12.15% engagement rate, with the industry standard being a 3.16% engagement rate according to SocialInsider. Led by employee advocacy, Mochee ensured that the client tapped into their engaged sales team to leverage their own LinkedIn profiles to help push priority messaging.
Mochee focused on creating a strong brand identity from the start, spearheading their tone of voice and taglines such as: “With Torque by Ryder, you’re in the driver’s seat. With our easy-to-use platform, you have full visibility and control of maintenance visits.”
Keeping audiences engaged was key. Crafting a mix of content pillars, like curated City Guides highlighting key locations in cities where Torque by Ryder serves, adds value for our followers. Early-on Mochee idenfitifed that these lifestyle posts were obtaining above-average results such as a 34.15% engagement rate on LinkedIn.
The impact of Mochee’s social media efforts has not gone unnoticed. Executive officers have enthusiastically praised Torque by Ryder’s social media presence, hailing it as one of the best social launches at Ryder. As the partnership continues to evolve, Torque by Ryder and Mochee are redefining what is possible in fleet management through their innovative approach and unwavering commitment to success.
Keeping audiences engaged was key. Crafting a mix of content pillars, like the City Guides highlighting key locations in cities where Torque by Ryder serves, adds value to audiences beyond just services offered by the company. Early-on Mochee idenfitifed that these lifestyle posts were obtaining above-average results such as a 34.15% engagement rate on just one post in LinkedIn.