Case study: U.S. Department of State Consular Affairs
Photos that don’t meet requirements are the #1 reason passport applications get held up. A quarter million photos were rejected in 2017 alone! To help solve this problem. Mochee was selected to create the #PicturePerfectPassport campaign for the U.S. Department of State. As part of the campaign, we created educational content, graphics, signature video, and photography. The campaign video received over 500k views in the first week of distribution on the State Department’s YouTube channel and is still used to educate passport applicants. As a result of the initial campaign, Mochee was selected again in 2018 and 2019 to continue this work.