Case Study: Wyndham By Alltra
Mochee kicked off 2023 for Wyndham Alltra with a giveaway campaign to mark their one-year brand anniversary. The campaign was comprised of weekly giveaways for stays across their handful of properties with included extras like spa packages, room upgrades, excursions, and private dinners. The goal was to drive traffic primarily to the brand account Mochee manages, with a secondary priority of increasing followers across the brand’s three individual property accounts.
Mochee went to work designing a custom AR filter and unique branded GIF stickers to encourage engagement. In addition to creating reels to tout the weekly prizes, Mochee handled all winner selection and outreach, keeping track of all entries and providing regular client updates.
As a result, the brand account saw 313% follower growth over a one-month period. Additionally, each brand account accrued 2,000 new followers. Our campaign recap report illustrated 6 million impressions and 285,000 engagements over the course of the campaign, with 20,000 giveaway entries in total.
Category
Social Media Management, Graphic Design, Social Media Advertising
Client