Similar to TikTok, Instagram Reels are a fun and engaging video feature on Instagram that allows you to record original content and edit videos with entertaining audio. This is a great feature for companies and influencers seeking to grow their brand audience and reach by jumping on trending challenges and songs. Reels show up on the Reels explore page of non-followers and have a bigger chance of going viral. With fun being the main objective, companies and influencers use Instagram Reels to add a more relatable approach to the products or services they promote.

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