South Florida’s Brightline Train Expansion to Orlando

Launched in South Florida, Brightline is a high-speed, eco-friendly passenger rail system that is redefining train travel in America. In 2017, Mochee launched the Miami, Fort Lauderdale, and West Palm Beach lines, focusing on organic engagement, crisis management, and ticket conversions. Mochee was able to amass a social media following of over 300k with an average ROAS of 15.

Currently, Brightline is constructing a new rail line to bring passengers from Miami, Fort Lauderdale, and West Palm Beach to Orlando. Disney Springs will house one station, and Orlando International Airport (MCO) will house another. Their new South Terminal at the Orlando International Airport (MCO) is a part of the company’s Phase 2 expansion into Central Florida including a Tampa extension to follow. 

“I am excited about Brightline’s progress to complete their route from Miami to the Orlando International Airport,” said the expressway authority’s executive director, Laura Kelley, in a statement. “Projects such as this give our community more mobility options as our region grows. CFX is looking forward to continuing conversations with Brightline on future expansions of express rail service as we strive to build a world-class transportation system here in Central Florida.”

Brightline has also recently announced three additional stops along their South Florida Express line including stations in Aventura, Boca Raton, and Port Miami. Brightline Aventura Mall station is expected to be completed by Fall of 2021, and service connecting South Florida to Central Florida is expected to open in 2022.