Tag: Books and Books


Books & Books Instagram Reaches a Big Milestone

We are excited to announce that Books & Books’ Instagram account has reached 10,000 followers! Mochee has been working with this iconic, local independent bookstore since April 2014 in which time we have grown the Instagram page by 7,427 followers, that’s a whopping 280% increase. Staples of our daily content include store snapshots from their four locations, fan photos, deals of the day, Books & Books branded quotes created by Mochee, and staff picks. Some of our most engaging content also includes live coverage from the stores 700+ annual author events. We’ve been lucky enough to cover events with Hillary Clinton, Arianna Huffington, Judy Blume, Chuck Palahnuik, Andy Cohen, Daniel Silva, Jason Segel and more in the last year.

The Miami community has a love for Books & Books and its owner Mitchell Kaplan that is deep rooted and passionate. The support of South Florida’s book worms, avid readers, travelers, storytellers, and artists has given us some of the most colorful and vivid content that we’ve seen yet. Since April 2014, @booksandbooks has garnered 67,503 total likes and 2,304 total comments on posts. We look forward to growing this account to 20,000 followers! Follow us on all of Books & Books social pages to join in the literary fun and for more news on upcoming events.







Mochee Attends Launch of Humbled By The Journey

Last week, members of the Mochee team had the pleasure of attending the launch of Humbled By The Journey: Life Lessons For My Family…And Yours, the extraordinary personal story penned by our new client, Mike Fernandez. The penniless immigrant from Cuba turned billionaire business mogul invites readers to join him along his 508-mile journey from France through Spain, all while overcoming obstacles and explaining the most important lessons he embraced throughout his challenging, unique experience.

To celebrate the event, Books & Books and The Center for Literature and Theatre at Miami Dade College hosted a special conversation between best friends/business partners Mike Fernandez and Earvin “Magic” Johnson, moderated by former Miami Herald publisher David Lawrence. The pair, both of whom started with limited means, covered the spectrum discussing achievements and accomplishments, principles and values, the importance of giving back and paying it forward. Their individual stories of sacrifice and success enlightened and empowered the all-ages audience of 700+. As a passionate philanthropist, Fernandez pledges to donate all proceeds from the book to The Early Childhood Initiative Foundation.


Click here to get your copy of Humbled By The Journey can be purchased exclusively through Books & Books.


Follow Humbled By The Journey on social media

Twitter: https://twitter.com/HumbledJourney

Instagram: http://instagram.com/humbledbythejourney/

Tumblr: http://humbledbythejourney.tumblr.com/

Facebook: https://www.facebook.com/pages/Humbled-by-The-Journey/1512258082376890


Mochee Adds Books & Books to Client List

Mochee’s client portfolio list keeps growing! We are happy to announce that our latest addition to our portfolio is none other than the independent locally owned bookstore, Books and Books. We are handling the social media accounts of their Miami Beach, Coral Gables, Bal Harbour Shops and Miami International Airport locations, as well as the social media accounts of the cafes located in the Miami Beach and Coral Gables locations.

Our first event with our new client was Arianna Huffington’s inspiring interview-style conversation with University of Miami president, Donna Shalala. Guests of the event were given vouchers to attend in exchange for purchasing Arianna Huffington’s new novel Thrive. It was an inspiring talk that centralized mainly on the importance of disconnecting and recharging to guarantee career success.