It’s that time of year again! Time for the annual ESPN Games. One of our favorite events here at Mochee, when ESPN Latin America’s advertising agency partners get together for a day of obstacle courses and challenges. Mochee has assisted in the promotion and coverage of the event on social media for the past two years and have signed up for an even larger role for the 2013 Games. This unique event allows ESPN’s leaders time to bond in a casual setting with the agency partners that make their programming possible. Latin America is our biggest international market in Miami and this event celebrates that market and their passion for the sports arena. Last year’s Games included kickball, soccer, basketball, football and a relay race, but this year ESPN Latin America and Mochee will be turning up the heat. With even more amped up competitions, ESPN Games 2013 will be bigger and better than ever.
Event’s like these are some of our favorite to help produce at Mochee, because they involve a level of interaction from the participants on all social media platforms. A custom hashtag will be created for use throughout the day and competitions will include coordinated responses from the team’s on Facebook and Instagram. This trend of designating a hashtag for events is long-standing in the media world, but seems to be catching on everywhere these days. Weddings, family reunions and baby showers are all being given personalized hashtags as a way to converge all of the photos, tweets and general posts about the special occasion. With tech saavy agency professionals participating in the ESPN Games, Mochee will use the hashtag of the day to share the candid memories captured through the day’s challenges. For us, it doesn’t get much better than the combination of sports and social media and the ESPN Games lets us immerse ourselves in both once a year! We can’t wait to share more details of this year’s event and our partnership with ESPN Latin America, stay tuned for more.