In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.
According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.
The Miami International Film Festival’s fall event, held at Tower Theater in Little Havana, is almost here! GEMS recently announced its line up and the Mochees are excited. This week we went to a screening of all 14 films showing at GEMS this October – just wow.
The line-up includes features from Cannes, Berlin & Sundance Film Festivals, and a few films expected to receive Oscar noms, all while maintaining the international flavor typical of GEMS.
So which are our most anticipated films?
Brooklyn – Based on the novel by Colm Toibin and starring Saoirse Ronan, this romantic story is set in the 1950s between Ireland and Brooklyn.
Yona – Telling the true story of Israeli poet Yona Wallach, who entered into the literary scene determined to live her work, this movie is an emotionally charged drama.
It’s Now or Never – The biggest box office hit of the year in Spain, wedding plans go wrong in this hysterical romantic comedy.
We’ll be posting previews of the films on all platforms in the upcoming weeks. Follow MIFF on Instagram, Facebook and Twitter to keep up to date!
Facebook- What should be the main source of communication between you and your audience. An extremely effective way to present and spread information to the people you want to reach. Still a very popular platform despite what your 13-year-old daughter thinks. If you have a business, you need a Facebook.
Hashtag- a word or phrase preceded by a pound sign, used to funnel posts of a specific topic together. For instance, if you search #MocheeSocial on Google, you’ll stumble upon a goldmine of hilarious pictures, a slew of pop culture references, and a variety of pictures featuring any combination of the same 5 beautiful girls.
Twitter- A micro-blogging network of short blurbs with a limit of 140 characters. Arguably the most effective platform to conduct fluid conversations with users in real time through the use of a hashtag. Though many find it difficult, it is indeed possible (for the Mochees) to maintain a professional image on Twitter (for you).
Instagram- One of the most popular social media platforms. An online photo and video sharing community. If you have a large number of followers on Instagram, it’s likely your pretty popular in real life. You’ll find the most hashtag use on Instagram.
Impressions- The number of times a post from your page is displayed. The more impressions, the better. If you’re a Mochee client, this number is always, without a doubt, high.
Here at Mochee, we often celebrate when a social media platform introduces a new feature or releases a new app that will make our work more exciting. Social media unicorns are always on the lookout for the latest, most innovative programs in editing and posting on Facebook, Instagram, Twitter, and Pinterest.
We’ve complied a list of some our favorite moments in social media history in a hilarious Buzzfeed article that you should read and share here! Enjoy!