Tag: instagram


IG Creates New Restrictions for Diet and Surgery Content

Recently, Instagram has announced that the social media app will be restricting some of the content dealing with diet products and cosmetic surgery. Instagram is taking action after there has been a large amount of criticism regarding the negative impact promoted posts for dietary supplements, products and cosmetic surgeries have had. A younger demographic especially, has been at risk of poor mental health and body image based on this type of content. Under new regulations, advertisement posts that feature products to help with weight-loss or feature a cosmetic procedure will be hidden from users under the age of 18. Also, posts that make a commercial offer to users while claiming to be a “miraculous” way to lose weight will be removed from the app.  Instagram’s public policy manager claimed: “we’ve sought guidance from external experts, including Dr. Ysabel Gerrard in the UK, to make sure any steps to restrict and remove this content will have a positive impact on our community of over 1 billion people around the world – whilst ensuring Instagram remains a platform for expression and discussion.” The social media app wants to sustain a positive environment especially for younger demographics using it. They hope that these restrictions will reduce the amount of body and beauty pressure that society faces. Within the next few weeks, Instagram will try out a feature where users can report posts that they find goes against these new policies. After Instagram reviews the content it will be appropriately handled. Actress Jameela Jamil has been working with Instagram in the past year to make this change happen. Jamil expressed her happiness in a recent Instagram post stating that “this is an extraordinary win that is going to make a big difference.” Jamil hopes that this initiative will hold influencers more accountable for the sponsored content they promote to their followers. She has been quick to criticize celebrities such as Cardi B and the Kardashians for promoting detox tea to their following. Jamil even created her own body-positive platform on Instagram, I Weigh, which has started a movement and boasts more than 855,000 followers.  With these new social media changes, apps such as Instagram can hope for more positivity on their platform especially with the help of body positive content.

What is IGTV?

To all our savvy Instagram users, the social media platform has released the newest and greatest, IGTV. IGTV is both a standalone and within Instagram app. By now, most users might have noticed the new button on the top of their screens. IGTV is a new app that allows Insta-users to watch videos, up to one hour in length, from their favorite influencers and content creators. Instagram CEO, Kevin Systrom, stated the new app “is different in a few ways. First, it’s built for how you use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute.” The great part about IGTV is that while content is curated to your interests, users can still discover more by switching between ‘For You’, ‘Following’, ‘Popular’ and ‘Continue Watching’.

Instagram is making additional efforts on producing features for its demanding users, but the app might also be attempting to keep up with other social platforms such as, YouTube.  IGTV offers a whole new set of tools for current content creators and may also attract influencers and internet celebrities from YouTube. Mochee is already implementing content for our clients on IGTV as well as our own channel, be sure to check it out!


Instagram API Updates


GEMS Festival Preview

The Miami International Film Festival’s fall event, held at Tower Theater in Little Havana, is almost here! GEMS recently announced its line up and the Mochees are excited. This week we went to a screening of all 14 films showing at GEMS this October – just wow.

The line-up includes features from Cannes, Berlin & Sundance Film Festivals, and a few films expected to receive Oscar noms, all while maintaining the international flavor typical of GEMS.

So which are our most anticipated films?

Brooklyn – Based on the novel by Colm Toibin and starring Saoirse Ronan, this romantic story is set in the 1950s between Ireland and Brooklyn.

Yona – Telling the true story of Israeli poet Yona Wallach, who entered into the literary scene determined to live her work, this movie is an emotionally charged drama.

It’s Now or Never – The biggest box office hit of the year in Spain, wedding plans go wrong in this hysterical romantic comedy.

We’ll be posting previews of the films on all platforms in the upcoming weeks. Follow MIFF on Instagram, Facebook and Twitter to keep up to date!


The 5 Social Media Terms Mochee Needs You to Understand

Facebook- What should be the main source of communication between you and your audience. An extremely effective way to present and spread information to the people you want to reach. Still a very popular platform despite what your 13-year-old daughter thinks. If you have a business, you need a Facebook.

Hashtag- a word or phrase preceded by a pound sign, used to funnel posts of a specific topic together. For instance, if you search #MocheeSocial on Google, you’ll stumble upon a goldmine of hilarious pictures, a slew of pop culture references, and a variety of pictures featuring any combination of the same 5 beautiful girls.

Twitter- A micro-blogging network of short blurbs with a limit of 140 characters. Arguably the most effective platform to conduct fluid conversations with users in real time through the use of a hashtag. Though many find it difficult, it is indeed possible (for the Mochees) to maintain a professional image on Twitter (for you).

Instagram- One of the most popular social media platforms. An online photo and video sharing community. If you have a large number of followers on Instagram, it’s likely your pretty popular in real life. You’ll find the most hashtag use on Instagram.

Impressions- The number of times a post from your page is displayed. The more impressions, the better. If you’re a Mochee client, this number is always, without a doubt, high.


The 10 Small Victories Of Working At A Social Media Company

Here at Mochee, we often celebrate when a social media platform introduces a new feature or releases a new app that will make our work more exciting. Social media unicorns are always on the lookout for the latest, most innovative programs in editing and posting on Facebook, Instagram, Twitter, and Pinterest.

We’ve complied a list of some our favorite moments in social media history in a hilarious Buzzfeed article that you should read and share here! Enjoy!