Tag: miami social media

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Mochee Brings Bright Ideas to Brightline Content

Mochee is keeping Brightline social media on track!

We started working with South Florida’s newest transportation option leading up to their initial launch of service in fall 2017. Brightline connects Miami to Fort Lauderdale and West Palm Beach with high-speed trains that make getting around South Florida easier and more enjoyable – forget sitting in traffic on 95, we want to travel in comfort (with snacks and cocktails) on the train!

Mochee is strategically helping Brightline grow their social media presence, promoting messaging to increase awareness and create excitement among locals and visitors alike. Our responsibilities include posting on Facebook, Instagram and Twitter, social media advertising, online reputation management, customer service, giveaway coordination, live coverage of Brightline events, and creating compelling social media content.

Mochee 2.0 designs graphics and was behind a very successful photo shoot capturing the Brightline experience. From outside the station, to scanning your ticket, and getting work done while you travel, the photographs show various facets of riding the train. The Mochee creative division is preparing for another photo shoot soon!

Some of the campaigns Mochee has enacted for Brightline include:

Train Safety: Promoting train safety tips through graphics and consistent messaging.
‘Brightline in Focus’ Photo Contest: The public was asked to submit their best train photos, with the winner receiving a monthly pass and cash prize. More than 100 photos were submitted! See the winning photo.
MiamiCentral Opening: Creating buzz around the opening of the Miami station with behind-the-scenes Live videos, opening party coverage, and posting new station features.

We are excited to continue applying our extensive experience to this exciting client: building a following, maximizing reach and implementing strategic campaigns. Keep an eye out for creative content, exciting activations, possibly even a familiar face or two.

Follow on Facebook, Instagram and Twitter!

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Books & Books Instagram Reaches a Big Milestone

We are excited to announce that Books & Books’ Instagram account has reached 10,000 followers! Mochee has been working with this iconic, local independent bookstore since April 2014 in which time we have grown the Instagram page by 7,427 followers, that’s a whopping 280% increase. Staples of our daily content include store snapshots from their four locations, fan photos, deals of the day, Books & Books branded quotes created by Mochee, and staff picks. Some of our most engaging content also includes live coverage from the stores 700+ annual author events. We’ve been lucky enough to cover events with Hillary Clinton, Arianna Huffington, Judy Blume, Chuck Palahnuik, Andy Cohen, Daniel Silva, Jason Segel and more in the last year.

The Miami community has a love for Books & Books and its owner Mitchell Kaplan that is deep rooted and passionate. The support of South Florida’s book worms, avid readers, travelers, storytellers, and artists has given us some of the most colorful and vivid content that we’ve seen yet. Since April 2014, @booksandbooks has garnered 67,503 total likes and 2,304 total comments on posts. We look forward to growing this account to 20,000 followers! Follow us on all of Books & Books social pages to join in the literary fun and for more news on upcoming events.

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