Mochee is keeping Brightline social media on track!
We started working with South Florida’s newest transportation option leading up to their initial launch of service in fall 2017. Brightline connects Miami to Fort Lauderdale and West Palm Beach with high-speed trains that make getting around South Florida easier and more enjoyable – forget sitting in traffic on 95, we want to travel in comfort (with snacks and cocktails) on the train!
Mochee is strategically helping Brightline grow their social media presence, promoting messaging to increase awareness and create excitement among locals and visitors alike. Our responsibilities include posting on Facebook, Instagram and Twitter, social media advertising, online reputation management, customer service, giveaway coordination, live coverage of Brightline events, and creating compelling social media content.
Mochee 2.0 designs graphics and was behind a very successful photo shoot capturing the Brightline experience. From outside the station, to scanning your ticket, and getting work done while you travel, the photographs show various facets of riding the train. The Mochee creative division is preparing for another photo shoot soon!
Some of the campaigns Mochee has enacted for Brightline include:
Train Safety: Promoting train safety tips through graphics and consistent messaging.
‘Brightline in Focus’ Photo Contest: The public was asked to submit their best train photos, with the winner receiving a monthly pass and cash prize. More than 100 photos were submitted! See the winning photo.
MiamiCentral Opening: Creating buzz around the opening of the Miami station with behind-the-scenes Live videos, opening party coverage, and posting new station features.
We are excited to continue applying our extensive experience to this exciting client: building a following, maximizing reach and implementing strategic campaigns. Keep an eye out for creative content, exciting activations, possibly even a familiar face or two.
Follow on Facebook, Instagram and Twitter!