Tag: Miami


Insight into Facebook’s Feed Change

In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.

According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.




Mochee Teams up with the ESPN Games for the Third Year

It’s that time of year again! Time for the annual ESPN Games. One of our favorite events here at Mochee, when ESPN Latin America’s advertising agency partners get together for a day of obstacle courses and challenges. Mochee has assisted in the promotion and coverage of the event on social media for the past two years and have signed up for an even larger role for the 2013 Games. This unique event allows ESPN’s leaders time to bond in a casual setting with the agency partners that make their programming possible. Latin America is our biggest international market in Miami and this event celebrates that market and their passion for the sports arena. Last year’s Games included kickball, soccer, basketball, football and a relay race, but this year ESPN Latin America and Mochee will be turning up the heat. With even more amped up competitions, ESPN Games 2013 will be bigger and better than ever.

Event’s like these are some of our favorite to help produce at Mochee, because they involve a level of interaction from the participants on all social media platforms. A custom hashtag will be created for use throughout the day and competitions will include coordinated responses from the team’s on Facebook and Instagram. This trend of designating a hashtag for events is long-standing in the media world, but seems to be catching on everywhere these days. Weddings, family reunions and baby showers are all being given personalized hashtags as a way to converge all of the photos, tweets and general posts about the special occasion. With tech saavy agency professionals participating in the ESPN Games, Mochee will use the hashtag of the day to share the candid memories captured through the day’s challenges. For us, it doesn’t get much better than the combination of sports and social media and the ESPN Games lets us immerse ourselves in both once a year! We can’t wait to share more details of this year’s event and our partnership with ESPN Latin America, stay tuned for more.


Edgewater Offers the Best of Miami in Just Ten Blocks

Miami is filled with vibrant neighborhoods, each more unique than the last. The latest up-and-coming area and the trending word in the South Florida real estate market is “Edgewater.” Located between NE 17th St. and NE 37th St. and just a short distance from our Mochee office and home to a couple of our staffers, Edgewater is an area of particular interest to our team. Personal connections aside, this trendy new neighborhood is also the future site of one of our most colorful clients, The Crimson. A 20 story pre-construction project boasting Bayfront boutique living with only 90 residences, The Crimson appeals to the buyer seeking the full Miami experience. Their new sales and marketing team at International Sales Group aren’t just selling the building’s sophisticated units; they are selling Edgewater.

Location is key for this and other projects that will soon call Edgewater home. It is conveniently nestled between Downtown Miami, Wynwood, the Design Distirct, Midtown and the Upper East Side and just over the bridge from Miami Beach. “The Gates to Wynwood” as it is being called, gives residents a taste of everything from the eclectic local art scene to the some of the city’s finest dining options. Venues like The Adrienne Arsht Center, James L. Knight Center and American Airlines arena are just minutes away and all of this comes on rare waterfront property just off of Biscayne Blvd. But, it’s not the attractions that make Edgewater special, it’s the energy. A charming mix of unfinished urban living and a palm-tree lined paradise is why we are drawn to Edgewater. “Located at the intersection of funky and trendy” is how The Miami Herald described it earlier this year. The local shops are still standing, the water is still unobstructed from the end of almost every street and yet there is a sense of what’s to come. A buzz in the air that says that soon this will be the pulse of the Downtown Miami area.

Thus far, projects like The Crimson have done a wonderful job keeping the charm of Edgewater in tact while making it even more suitable for future residents. Developers of The Crimson and surrounding projects will soon be erecting a public park on the end of NE 27th street. We are excited to see what’s in store for one of our favorite Miami neighborhoods, stay tuned for more updates on this and construction on The Crimson.

Follow The Crimson here:

Facebook: www.facebook.com/TheCrimsonMiami

Twitter: www.twitter.com/TheCrimsonMiami

Instagram: www.Instagram.com/TheCrimsonMiami

YouTube: www.youtube.com/TheCrimsonMiami


Comcast Internet Essentials Comes to Chapman Partnership

Comcast’s Internet Essentials recently kicked off its third year at Chapman Partnership in Downtown Miami and Mochee was at the bustling press conference to catch all of the action! Internet Essentials is a program designed to bring affordable internet access to low-income households. As one of the largest and most comprehensive homeless shelters in South Florida, Chapman Partnership, was a natural partner for Comcast’s efforts.

On August 13th, Comcast brought their team to Chapman Partnership’s North Center to kick off another year of “bridging the digital divide.” They were joined by Miami Dade County Public School’s Superintendent, Alberto Carvalho, who spoke on the great difference internet access can make to local families. Comcast’s David Cohen presented Chapman Partnership CEO, Daniel Vincent, with 50 internet giftcards to provide residents as they leave the center and move to transitional or permanent housing. This will add to the extensive list of ways Chapman Partnership helps their residents attain self-sufficiency every day.

The packed press conference was covered live by NBC6 and Mochee had a front row seat, live tweeting and posting on various platforms throughout the event. Comcast also donated five Chapman resident families new computers equipped with WiFi and generously gave the entire Chapman Partnership North Center grounds WiFi access. Our entire days at Mochee are spent on the internet and we were honored to be a part of bringing awareness to the issue of affordable internet access.

Connect with Chapman Partnership!

Facebook: www.facebook.com/chapmanpartnerhip
Twitter: www.twitter.com/chapmanpartner
Instagram: www.instagram.com/Chapmanpartnership
Google+: http://ow.ly/oDRGH
LinkedIn: http://ow.ly/oDRLf

Learn more about Comcast Internet Essentials here: http://www.internetessentials.com/



Welcome to our new site!

We’ve been non-stop since the year ended and we’re excited to start 2011 with a new website and a roster of new clients that include Fisher Price and Xante Pear Spirit! As we prepare and get the ball rolling with these two big names, feel free to browse around the new website that was created by our friend Ivan Mladenovic and his awesome team at Preemo. It’s been a couple months in the making and we are beyond proud of the result!
Like I mentioned, we’ve just closed two contracts- with Fisher Price and Xante Pear Spirit. Although these two brands could not be more different, we are working on implementing strategies that will capture their respective audiences on Facebook and Twitter. Amy and myself will be traveling to New York to cover the Fisher Price Toy Fair, a blogger event that will be hosted at the Loews Hotel. Definitely stay tuned to our blog for more information on this very fun project!  We’re also happy to be working with Xante Pear Spirit (featured on DrinkoftheWeek.com) – it’s a totally new and different type of liquer that won’t ruin your diet- we’re going to be making some fun Xante cocktails at our upcoming Brunch Party- stay tuned for photos and recipes!
If you’re not following us yet, we’re not sure what you’re waiting for! We’re on Facebook and Twitter – we promise we’ll keep it interesting (and by interesting we mean, funny stories and lots of photos of our cute puppies Beo and Pinky, haha!)
Try the Xante ‘Golden Retriever’ Cocktail
1 1/2 oz Xanté
Place a shot glass of Xanté in a small bowl of ice.
Gently pour your favorite champagne, chilled of course, in a tulip glass.
Consume in whichever order you prefer.