Tag: mochee social media

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The 5 Social Media Terms Mochee Needs You to Understand

Facebook- What should be the main source of communication between you and your audience. An extremely effective way to present and spread information to the people you want to reach. Still a very popular platform despite what your 13-year-old daughter thinks. If you have a business, you need a Facebook.

Hashtag- a word or phrase preceded by a pound sign, used to funnel posts of a specific topic together. For instance, if you search #MocheeSocial on Google, you’ll stumble upon a goldmine of hilarious pictures, a slew of pop culture references, and a variety of pictures featuring any combination of the same 5 beautiful girls.

Twitter- A micro-blogging network of short blurbs with a limit of 140 characters. Arguably the most effective platform to conduct fluid conversations with users in real time through the use of a hashtag. Though many find it difficult, it is indeed possible (for the Mochees) to maintain a professional image on Twitter (for you).

Instagram- One of the most popular social media platforms. An online photo and video sharing community. If you have a large number of followers on Instagram, it’s likely your pretty popular in real life. You’ll find the most hashtag use on Instagram.

Impressions- The number of times a post from your page is displayed. The more impressions, the better. If you’re a Mochee client, this number is always, without a doubt, high.

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Books & Books Instagram Reaches a Big Milestone

We are excited to announce that Books & Books’ Instagram account has reached 10,000 followers! Mochee has been working with this iconic, local independent bookstore since April 2014 in which time we have grown the Instagram page by 7,427 followers, that’s a whopping 280% increase. Staples of our daily content include store snapshots from their four locations, fan photos, deals of the day, Books & Books branded quotes created by Mochee, and staff picks. Some of our most engaging content also includes live coverage from the stores 700+ annual author events. We’ve been lucky enough to cover events with Hillary Clinton, Arianna Huffington, Judy Blume, Chuck Palahnuik, Andy Cohen, Daniel Silva, Jason Segel and more in the last year.

The Miami community has a love for Books & Books and its owner Mitchell Kaplan that is deep rooted and passionate. The support of South Florida’s book worms, avid readers, travelers, storytellers, and artists has given us some of the most colorful and vivid content that we’ve seen yet. Since April 2014, @booksandbooks has garnered 67,503 total likes and 2,304 total comments on posts. We look forward to growing this account to 20,000 followers! Follow us on all of Books & Books social pages to join in the literary fun and for more news on upcoming events.

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