Tag: Social Media Marketing


Insight into Facebook’s Feed Change

In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.

According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.




Mochee’s Skills Recognized in the Miami Herald!

The Miami Herald is on to something good. They’ve recognized the power of social media as a marketing tool for small businesses in South Florida and written a feature on its success in the area. “In recent years, small-business owners have turned to social media, email and mobile marketing websites to build visibility for their brands. In 2014, say experts, digital marketing is no longer simply a way to bump up brand awareness: It has become essential. With 73 percent of U.S. internet users turning to social networking sites and 53 percent of American adults carrying a smart phone, businesses that don’t employ social network marketing may find themselves losing out to the competition.” We at Mochee believe that social platforms are vital in engaging existing and potential customer loyalty, developing a brand strategy as well as an identity, and they act as a tool for monitoring the behavior patterns of target markets for our clients. The Miami Herald actually interviewed one of our clients, Gregg Lurie of Daily Melt, who opened his delectable sandwich melt shop in Midtown Mall back in February of 2013 to highlight his successful social media strategy. “Lurie hired Mochee, a social media marketing firm, to engage his customers online by posting photos of the Daily Melt’s weekly specials on its social media sites — Facebook, Instagram, Twitter — with an upbeat message. The strategy has drawn more than 5,000 Facebook fans, and customers often share the photos with their social networks.” We couldn’t be more proud of Daily Melt’s growth and we are happy to be a part of his continued success! Oh, and a mention in the Miami Herald definitely made our weeks.
Read the complete story here


Arme De L’amour goes live on luxury online retailer, Net-A-Porter

The team at Mochee is proud to announce that our client (as well as one of our personal favorites jewelry designers), Ivana Berendika Jermoluk, has joined forces with online luxury retailer, Net-A-Porter, to sell her graceful, yet ever-so-delicate jewelry brand, Arme de L’Amour. The team here at Mochee has been updating her Twitter and Facebook accounts to promote her beautiful products and we’re proud that Ivana has caught the attention of Net-A-Porter. The Serbian-born, but now Miami-based designer draws her inspiration from her vivid childhood memories of her grandfather’s captivating antique jewelry collection as well as her own worldly travels as a model (a career that began as early as eighteen years old for Ivana).

As her career demanded Ivana work in some of the most municipal cities in the world, Ivana always felt drawn to the patterns and designs that were most prominent in the obscurity of small villages and the isolation of mountainous trails. Her travels continued to the city of New York, where Ivana decided she finally pursue her interests in art, design and jewelry at the Parsons School of Design. Her jewelry is designed to be both minimal and delicate, yet display the exotic elements she witnessed most frequently in her travels. On a recent trip to Vienna in Austria, Ivana went to an exhibition of the artist Gustav Klimt, who is most known for his work with gold, and it is the reason her pieces are all gold-plated. We are overjoyed that this designer’s work is being sold in one of the most luxurious global online retailers and expanding, but we are more excited that her talent and aesthetic is noticed and appreciated worldwide. Her first piece to be posted on the site, the gold-plated finger bracelet, was sold out in less than 24 hours! Congratulations Ivana, we can’t wait to see your jewelry draping the wrists, hands, ears and fingers of women everywhere!

Arme de L’Amour Facebook

Arme de L’Amour Twitter

Check out Arme d l’amour on Net-A-Porter here


The GetMyRx mobile app takes the hassle out of refilling your prescriptions

If it’s possible to deposit checks through our mobile phones and have our groceries delivered right to our doorsteps, how is it that our most important medicines and prescriptions can’t also be delivered and ordered simultaneously through our mobile apps? Isn’t it daunting to have to drive to the pharmacy every time you want to leave the pharmacist with a new prescription, then have to drive back an hour after it is filled, just to pick it up? The folks at GetMyRx caught on to this, and developed a mobile app that allows you to order new prescriptions and refills from your mobile phone. What’s even better is that they also match the location of your home to the nearest pharmacy in Miami-Dade County that will deliver the prescriptions to your home free of charge. Too good to be true? No sir. Download the app on your phone today and sign up, it takes as little as thirty seconds and requires that you follow five simple steps:

Scan your Rx or confirm the pharmacy (paper, faxed, or prescriptions are all valid)
Confirm the doctor
Select the patient
Scan the insurance card
Enter address and phone

After you sign up on the mobile app, the pharmacy that delivers to your location will contact you to collect your payment (only credit cards are accepted) and schedule a delivery time that is most convenient for you (within 4 business hours is the soonest it can be delivered). There are no hidden fees from GetMyRx, you pay exactly what you have always paid in your pharmacy (minus the hassle of driving there to do it). The team here at Mochee is working hard to reach out to more users and promote this service through the company’s Twitter and Facebook social media sites.

Follow GetMyRx  now for the latest news and updates:



To learn more about the app GetMyRx and how to sign up as well as some commonly asked questions by other users, follow this link


The Luxury Condo, 1000 Museum, will be designed by award-winning architect Zaha Hadid

The One Thousand Museum is a pre-construction luxury condo that will call 1000 Biscayne Blvd home, situated directly across from the new Perez Art Museum Miamiand minutes away from Miami Beach and Brickell it will be at the heart of Miami culture. It is predicted that once the building is fully completed it will be a phenomenal site to behold—its rivals in extravagance will only include the One57 in New York City in the United States and One Hyde Park in London internationally. In total, the sixty two-story building will be comprised of one half floor/full floor penthouse, four duplex townhouses, eight full floor penthouses, seventy half floor units, and eighty three residences that resemble museums.

As if it wasn’t already special enough, One Thousand Museum is set to become the first building in South Florida to have it’s own helipad on the roof with an Aquatic Center directly below it and a high security vault for the resident’s prized possessions.

The starchitect that has been commissioned for this contemporary design opus, is none other than the internationally acclaimed, Zaha Hadid who is lauded for her “futuristic” style and manipulation of geometric shapes and curvature. In 2004, Hadid became the first woman to receive the The Pritzker Architecture Prize and appointed the Dame Commander of the Order of the British Empire for her work in architecture. She has been awarded the Stirling Prize for architecture two years in a row; in 2010 for the Maxxi she designed in Rome, Italy and again in 2011 for the Z-shaped Evelyn Grace Academy in London, England. She has been featured on Forbes list of “100 Most Powerful Women” in 2008 and listed as a prominent and influential thinker in the 2010 TIME 100 issue. Hadid’s work in architecture and product design has also expanded to include academia; she has taught at some of the most prestigious design institutions in the world including College of Architecture and the Arts at the University of Illinois at Chicago, the Harvard Graduate School of Design, the Yale School of Architecture and the Masters Studio at Columbia. Mochee has been able to engage with the international real estate community through 1000 Museum’s Facebook, Twitter and Instagram, attracting affluent buyers to learn about the project and update on the development’s progress.


Follow 1000 Museum’s sites below for news on Miami’s future luxury condo:

One Thousand Museum Facebook

One Thousand Museum Twitter

One Thousand Museum Instagram

For more detailed information, floor plans and preliminary visual concept designs of 1000 Museum, you can check out their website here


Feather the Nest Sweepstakes

Everyone likes a good sweepstakes, and our client, Feather the Nest, is offering a pretty sweet deal for the price of a mere five minutes of your time. Feather the Nest is a brand new innovative company that allows members to make profiles on their online site to raise funds for specific goals, projects, or products members would like to obtain. Are you a recent college grad that’s been inkling for a chance to move out of mom and dad’s house but low on the necessary funds to do so?  Did you get the promotion you were aiming for at work and can now make plans to become a first time home buyer? Why not get a little help from your friends? Feather the Nest is the solution to landing your first piece of real estate! The company requires that members complete a profile on their online site that allows members to tell their story and set monetary goals that friends and family can donate and contribute to. A recent college grad can set up a fund on Feather the Nest where family and friends can donate monetary gifts to reach a goal of $10,000 for a down payment on a home as opposed to receiving the usual graduation gifts. If that didn’t already sound like the perfect way to make sure people get the gifts they’ve always dreamed of, Feather the Nest has decided to have a sweepstakes that rewards five hundred dollars towards the winner’s fund. To sign up for this sweepstakes all you have to do is go to featherthenest.com and sign up as a nester and create your profile. Then, just how the team here at Mochee is hard at work promoting this great service through the company’s social media site, you can use your own savvy social media skills to ask your friends and family to contribute to your account. The member who has the most contributions wins the five hundred dollars! It’s that simple to enter and that simple to start raising the funds needed to achieve the goals you always wanted to achieve.

Follow Feather The Nest today:

Feather the Nest Facebook

Feather the Nest Twitter

Become a Nester


Mochee Teams up with the ESPN Games for the Third Year

It’s that time of year again! Time for the annual ESPN Games. One of our favorite events here at Mochee, when ESPN Latin America’s advertising agency partners get together for a day of obstacle courses and challenges. Mochee has assisted in the promotion and coverage of the event on social media for the past two years and have signed up for an even larger role for the 2013 Games. This unique event allows ESPN’s leaders time to bond in a casual setting with the agency partners that make their programming possible. Latin America is our biggest international market in Miami and this event celebrates that market and their passion for the sports arena. Last year’s Games included kickball, soccer, basketball, football and a relay race, but this year ESPN Latin America and Mochee will be turning up the heat. With even more amped up competitions, ESPN Games 2013 will be bigger and better than ever.

Event’s like these are some of our favorite to help produce at Mochee, because they involve a level of interaction from the participants on all social media platforms. A custom hashtag will be created for use throughout the day and competitions will include coordinated responses from the team’s on Facebook and Instagram. This trend of designating a hashtag for events is long-standing in the media world, but seems to be catching on everywhere these days. Weddings, family reunions and baby showers are all being given personalized hashtags as a way to converge all of the photos, tweets and general posts about the special occasion. With tech saavy agency professionals participating in the ESPN Games, Mochee will use the hashtag of the day to share the candid memories captured through the day’s challenges. For us, it doesn’t get much better than the combination of sports and social media and the ESPN Games lets us immerse ourselves in both once a year! We can’t wait to share more details of this year’s event and our partnership with ESPN Latin America, stay tuned for more.


Edgewater Offers the Best of Miami in Just Ten Blocks

Miami is filled with vibrant neighborhoods, each more unique than the last. The latest up-and-coming area and the trending word in the South Florida real estate market is “Edgewater.” Located between NE 17th St. and NE 37th St. and just a short distance from our Mochee office and home to a couple of our staffers, Edgewater is an area of particular interest to our team. Personal connections aside, this trendy new neighborhood is also the future site of one of our most colorful clients, The Crimson. A 20 story pre-construction project boasting Bayfront boutique living with only 90 residences, The Crimson appeals to the buyer seeking the full Miami experience. Their new sales and marketing team at International Sales Group aren’t just selling the building’s sophisticated units; they are selling Edgewater.

Location is key for this and other projects that will soon call Edgewater home. It is conveniently nestled between Downtown Miami, Wynwood, the Design Distirct, Midtown and the Upper East Side and just over the bridge from Miami Beach. “The Gates to Wynwood” as it is being called, gives residents a taste of everything from the eclectic local art scene to the some of the city’s finest dining options. Venues like The Adrienne Arsht Center, James L. Knight Center and American Airlines arena are just minutes away and all of this comes on rare waterfront property just off of Biscayne Blvd. But, it’s not the attractions that make Edgewater special, it’s the energy. A charming mix of unfinished urban living and a palm-tree lined paradise is why we are drawn to Edgewater. “Located at the intersection of funky and trendy” is how The Miami Herald described it earlier this year. The local shops are still standing, the water is still unobstructed from the end of almost every street and yet there is a sense of what’s to come. A buzz in the air that says that soon this will be the pulse of the Downtown Miami area.

Thus far, projects like The Crimson have done a wonderful job keeping the charm of Edgewater in tact while making it even more suitable for future residents. Developers of The Crimson and surrounding projects will soon be erecting a public park on the end of NE 27th street. We are excited to see what’s in store for one of our favorite Miami neighborhoods, stay tuned for more updates on this and construction on The Crimson.

Follow The Crimson here:

Facebook: www.facebook.com/TheCrimsonMiami

Twitter: www.twitter.com/TheCrimsonMiami

Instagram: www.Instagram.com/TheCrimsonMiami

YouTube: www.youtube.com/TheCrimsonMiami