Tag: Social Media

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Exploring Our New Digital Frontier

Curating your community is king. The digital space has shifted dramatically in the last month, with social media taking center stage. With 3.81 billion active social media users, the opportunity for amplification of your brand has never been more important. Let us help you leverage this opportunity. With 5.16 billion mobile users, it comes to no surprise that time spent on social media has significantly increased as people are finding ways to connect isolation. Facebook has witnessed twice the usual level of calls made via WhatsApp and Facebook Messenger in the days since European lockdowns. These upticks in traffic have also been seen on Snapchat, TikTok, and Reddit, with “…20-50% in traffic to subreddits related to business, finance, news, education, travel, and sports.” Video calling is certainly what is driving the use of social media. As reported on We Are Social’s Report: “There’s a real likelihood that many of the social media habits that people have formed in recent weeks will outlast the pandemic, and a move to more ‘face-to-face’ digital interactions may be an important legacy of coronavirus lockdowns on the world’s social media behaviors.” With over 2 billion people on Facebook, advertisers are grasping this opportunity to target at a larger scale. As noted by We Are Social, “Facebook’s ad planning tools indicate that users have been clicking on more adverts on the platform in recent weeks compared to the end of 2019…” With women more likely to click, and younger generations more likely to ignore ads. However, as engagement rose by 1% during the pandemic, that means even if users don’t click on the ad, they still engage with the post. Brands are not expected to stop advertising, but they must adapt to an empathetic, compassionate, and sensitive message. Tutorials and how-to videos are some of the top content consumers want of during the COVID-19 pandemic and are a compelling opportunity for B2B brands especially. Organic social has increased as well, and as we’ve recently outlined on our blog, paid cannot exist without organic posts. Post likes have declined slightly, but commenting has increased over recent weeks. This opens up the opportunity to engage with your fans and followers through community management, a service Mochee provides. As we continue to battle with the economic impact of lockdowns and dwindling advertising budgets, Mochee has the expertise for cost-efficient strategies with an emphasis on organic social and distribution. This pandemic has led us to pivot quickly and take into account what users crave and want from a brand: a thoughtful approach to our new normal, without sacrificing the needs of your business.
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Court confirms that YouTube is not a public platform, therefore does not have to abide by the First Amendment

YouTube came out of court with the 9th Circuit Court of Appeals upholding a decision that YouTube is not a public platform, so they don’t have to abide by the First Amendment, per The Hollywood Reporter. Dennis Prager brought this case in 2017. He claims that his rightwing PragerU videos were being demoted because of YouTube’s anti-conservative bias. Despite PragerU’s persistence in appealing against the outcome of this case, the court continues to rule that YouTube has full control over the content shown on its platform.  This question about social platforms having to abide by the First Amendment is one of the ongoing legal questions that people have about all social platforms. This case comes as separate conversations and questions arise around tech platforms’ obligations to society. This ruling also comes amid ongoing claims that social platforms are biased against conservative rhetoric:  Twitter faced allegations among those who work for them, to which CEO Jack Dorsey responded by admitting a left-leaning bias but noting that he does not believe it affects company policy-making. Facebook responded to such allegations by conducting an anti-conservative bias audit of its platform, which found no evidence of bias. The company did end up tweaking some practices that it felt had the possibility of restricting free speech. YouTube has faced these claims outside of the PragerU case, most notably around its decision to suspend the monetization for conservative personality Steven Crowder’s videos after he consistently violated the company’s community guidelines.  While the ruling that non-public platforms don’t have to abide by the First Amendment could give these platforms an answer to an important legal question, it doesn’t answer another — the question of whether the platform is liable for harmful content. Section 230 of the Communications Decency Act shields tech companies from liability for the content users and publishers post to their platforms. As of now, it’s unclear whether the Department of Justice will change the law and, if it does, how much change it would bring.  It’s unlikely that legislators would remove all protections, given that they are important to other platforms like digital publishers with comments sections. That said, it is a possibility that the Department of Justice decides to make changes that increase platform liability, even if only in specific areas like harassment or child abuse. While tech CEOs like Mark Zuckerberg and Jack Dorsey have called for defined regulation on content moderation, they probably wouldn’t be pleased with changes that increase their liability.  Information taken from https://www.businessinsider.com/court-confirms-youtube-has-no-free-speech-obligation-2020-2
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Marketing Trends to Help You Get Through the Coronavirus Chaos

COVID-19 has thrust businesses and brands into unprecedented waters forcing everyone to rethink their marketing strategy, including and possibly most importantly, their social media content and strategy. As online and social media usage continues to rise, we’ve put together some learnings and opportunities for brands to explore.  Video Video content is a huge way to increase engagement and customer retention. Facebook, Twitter, Instagram, and LinkedIn are always improving their video capabilities because of this, and as a result, 81% of businesses use video as a marketing tool. Videos can be used in the form of presentations, ads, product demos, interviews, tutorials, webinars, vlogs, and live event videos (keep an eye out for how we’re optimizing LIVE video for our clients). Interactive content Interactive content is a form of Call to Action (CTA), which is shareable content that increases brand awareness. People can connect with a brand via 360-degree videos, AR/VR, shoppable posts, quizzes, and polls, fill in the blanks, etc. 93% of marketers agree that interactive content is effective in educating buyers versus just 70% for static content. Hyper-dynamic content Marketing continues to evolve to allow for expanded personalization to the target consumer. What customers want and expect is insanely personalized information or hyper-dynamic content. The information that you need for this is their name, title, organization, specific interest, demographics, location, and interest triggers. This information can be used to create campaigns with a dynamic marketing message that’s sent at the perfect time. These kinds of campaigns have a greater impact than your regular campaigns because of how personalized they are. SEO-centric content Google search algorithms constantly change. Keeping that in mind as well as their changes while creating content is the smartest thing to do to gain traction. The best way to approach SEO-centric writing, or search engine optimization-centric writing, is in these steps: find your keywords and qualify them, determine your search intent, build your content around it and optimize it, and publish. If you focus on what your readers would want to read, then you’ll know that SEO-centric content is not that complicated.  Voice search tailored content According to Google, 20% of all searches are voice searches. Creating content tailored to voice search is hard because how we speak is not always the same as how we write. Here are some ways to approach this and make it easier: try using long-tail keywords in headers and titles, create content with natural language search in mind, furnish your content with traditional SEO value. It is imperative for content marketers to figure out the semantics of content tailored to voice search because we will see better voice technology unravel in 2020, so it only makes sense to get used to it. Information for this blog post was taken from https://www.socialmediatoday.com/news/5-content-marketing-trends-to-help-you-through-the-coronavirus-chaos-infog/574620/
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Mochee Brings Bright Ideas to Brightline Content

Mochee is keeping Brightline social media on track!

We started working with South Florida’s newest transportation option leading up to their initial launch of service in fall 2017. Brightline connects Miami to Fort Lauderdale and West Palm Beach with high-speed trains that make getting around South Florida easier and more enjoyable – forget sitting in traffic on 95, we want to travel in comfort (with snacks and cocktails) on the train!

Mochee is strategically helping Brightline grow their social media presence, promoting messaging to increase awareness and create excitement among locals and visitors alike. Our responsibilities include posting on Facebook, Instagram and Twitter, social media advertising, online reputation management, customer service, giveaway coordination, live coverage of Brightline events, and creating compelling social media content.

Mochee 2.0 designs graphics and was behind a very successful photo shoot capturing the Brightline experience. From outside the station, to scanning your ticket, and getting work done while you travel, the photographs show various facets of riding the train. The Mochee creative division is preparing for another photo shoot soon!

Some of the campaigns Mochee has enacted for Brightline include:

Train Safety: Promoting train safety tips through graphics and consistent messaging.
‘Brightline in Focus’ Photo Contest: The public was asked to submit their best train photos, with the winner receiving a monthly pass and cash prize. More than 100 photos were submitted! See the winning photo.
MiamiCentral Opening: Creating buzz around the opening of the Miami station with behind-the-scenes Live videos, opening party coverage, and posting new station features.

We are excited to continue applying our extensive experience to this exciting client: building a following, maximizing reach and implementing strategic campaigns. Keep an eye out for creative content, exciting activations, possibly even a familiar face or two.

Follow on Facebook, Instagram and Twitter!

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Insight into Facebook’s Feed Change

In January, Facebook announced that it was revamping its News Feed to prioritize posts and updates from users’ friends and family, but show less content from brands and publishers. The decision is likely to stem from the criticism Facebook has faced due to the increasing influence the social media platform has on the public. However, Mark Zuckerberg’s peace offering to filter and prioritize content is forecasted to decrease users’ time spent on Facebook, and thus, impacting businesses and advertisers alike.

According to eMarketer’s most recent forecast in September 2017, time spent on Facebook in the U.S. is estimated to be about 42 minutes per day in 2018 and 43 minutes per day in 2019. With the new changes to Facebook’s news feed, this may not be the case. Zuckerberg has acknowledged that he expects engagement rates and the time spent on Facebook to decrease in lieu of the changes. In a separate post, Facebook’s vice president of product management, Adam Mosseri, wrote that Pages was also likely to be negatively impacted by the platform’s News Feed revamp. Due to the foreseeable decrease in reach, businesses need to be more strategic to ensure that their posts are reaching their consumers utilizing advertising and custom content.

 

 

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Bloggers and Influencers

With the social media boom that seems to be taking over our lives by the minute, words like influencer and blogger are heard more often. Magazines and newspapers no longer solely govern industries – Today’s front rows and events are filled with a mix of journalists, editors and celebrities, and also with popular personalities that fit somewhere in-between such as bloggers and influencers. It’s proven that
Word-of-mouth is shown to influence 20 to 50 percent of all purchasing decisions Simply just by telling or writing to an audience that they use a product and recommend it, the blogger/influencer makes the consumer want to buy the product to try it themselves to achieve the same result that the blogger/influencer had.
Although the rise of these new key players has caused tension between journalist and editors, in an ever-changing world, there’s room for all. Allow us to outline the main distinctions between each role.
Blogger –
This role was born over a decade ago, and it marked a game-changing milestone for industries. A blogger is someone who is primarily known for their website and for their unique way of presenting or documenting their point of view and personal touch whether visual or written. Bloggers have become a huge hit because they are collaborating with top name brands and making appearances on TV shows and have a wide audience on all social media platforms.
Check out these famous bloggers:

Sincerely Jules – Fashion
SongofStyle – Fashion and Interior Design
BlankItinerary – Fashion, Lifestyle, Beauty
TheBlondeSalad – Fashion
SomethingNavy – Fashion, Lifestyle, Beauty
WeWoreWhat – Fashion
LaurenConrad – Lifestyle

Influencer-
An influencer is someone who typically doesn’t have a blog, but whose social media audience is big enough to catch the attention of brands. They are online “celebrities” who can sell products to their audience through their Instagram, Snapchat, YouTube and Facebook accounts. They make their money from advertising products for companies that appeal to their audiences. In addition, they are usually paid to attend events, dinners, and parties because it earns the brand recognition to have them there. On Twitter, over 40% of users said they had made a purchase as a direct result of an influencer’s Tweet. On Instagram, the amount brands are spending with influencers is over $1 billion per year.
Check out these famous influencers:

Kayla Itsines – Fitness
Alexis Wren – Model, just launched her own fitness line
Olivia Palermo – American Socialite
Zoe Sugg – Youtuber, Makeup
Kylie Jenner – Reality TV Show star, model, and started her own makeup line, Kylie Cosmetics

Whether you’re a blogger or a social media influencer, you have the chance to build your very own brand identity and make money just by promoting another brand’s items on social media.

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User Demographics: Who’s Using What on Social Media

At Mochee, one of the biggest social media questions we get is, “What do my fans look like?” Clients are always curious about demographics. What cities do my fans live in? What are their ages? What languages do they speak? What are their interests? As social media experts, this is one of the biggest tools at our disposal. With the exception of Instagram, we use the fan and follower analytics provided by the major platforms to determine our advertising targeting, our content, and even the best time of day to post. While fans vary for every business, users of each platform in general are very specific. This means that when we are choosing which platforms to activate for each client we start there, with basic demographics. Here’s a breakdown of exactly what social media users look like.You might just be surprised!

Facebook

With over 1.4 billion users, Facebook remains most popular social platform both for personal use and marketing. As of Spring 2015, 77% of women and 66% of men who are internet users report using Facebook. 87% of internet users ranging from ages 18-29, 73% ranging from 30-49, 63% ranging from 50-64, and 56% being of age 65 or older also report using Facebook. The top five countries for usage are the United States making up 14% of the audience, India making up 9%, and Brazil with 7% followed closely by Indonesia, Mexico, the Philippines, Turkey and the U.K.

Twitter

As we move to Twitter, which sees 316 million monthly users, we see much less of a disparity in gender with 21% of women and 24% of men who use the internet reporting usage on the platform. The 18-29 age range still reigns with 37% reporting that they use the platform. After that we see a major drop off in age. 25% ages 30-49, 12% ages 50-64, and 10% aged 65 or above report using it. According to Twitter, 77% of their accounts are created outside of the U.S. as well. While Twitter sees a jump in young adults, its usage also spikes more among college educated internet users and people that live in urban areas.

Instagram 

31% of online women and 24% of online men report using Instagram. It should be noted, that as a whole, this is only 2% more that the amount who reported using Instagram one year ago. 53% of internet users ages 18-29 use the photo-based platform, but only 6% of internet users over the age of 65% use it. Instagram sees 300 million active users and 75 million daily users. About 27% of the U.S. population is estimated to use it.

Pinterest

Pinterest has perhaps the most interesting demographics. It is estimated that Pinterest users are made up of anywhere from 81-90% women. Only 13% of online men report using it. The age range is fairly diverse with 34% of online people ages 18-29, 28% ages 30-49, 27% ages 50-64, and 17% ages 65 or older reporting usage. Where celebrity drives a platform like Instagram, brands rule on Pinterest. 83% of active users say they would prefer to follow a notable brand instead of a notable person. The top browsed categories are food and drink, DIY and crafts, and home decor.

LinkedIn

LinkedIn is unique because it is the only major platform who’s main audience doesn’t fall in the 18-29 age category. Their biggest groups of users come from online people ages 30-49 with 31% reporting activity on the platform, and online people ages 50-64 with 30%. Naturally, 50% of internet users who are on LinkedIn also report being college graduates, more than any of the other platforms we mentioned except Facebook. Social Media Examiner’s recent report also showed that marketers have a soft spot for LinkedIn. When asked to choose only one platform to use to market their business, LinkedIn was the second most popular choice, again only falling behind Facebook.

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The 5 Social Media Terms Mochee Needs You to Understand

Facebook- What should be the main source of communication between you and your audience. An extremely effective way to present and spread information to the people you want to reach. Still a very popular platform despite what your 13-year-old daughter thinks. If you have a business, you need a Facebook.

Hashtag- a word or phrase preceded by a pound sign, used to funnel posts of a specific topic together. For instance, if you search #MocheeSocial on Google, you’ll stumble upon a goldmine of hilarious pictures, a slew of pop culture references, and a variety of pictures featuring any combination of the same 5 beautiful girls.

Twitter- A micro-blogging network of short blurbs with a limit of 140 characters. Arguably the most effective platform to conduct fluid conversations with users in real time through the use of a hashtag. Though many find it difficult, it is indeed possible (for the Mochees) to maintain a professional image on Twitter (for you).

Instagram- One of the most popular social media platforms. An online photo and video sharing community. If you have a large number of followers on Instagram, it’s likely your pretty popular in real life. You’ll find the most hashtag use on Instagram.

Impressions- The number of times a post from your page is displayed. The more impressions, the better. If you’re a Mochee client, this number is always, without a doubt, high.

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The 10 Small Victories Of Working At A Social Media Company

Here at Mochee, we often celebrate when a social media platform introduces a new feature or releases a new app that will make our work more exciting. Social media unicorns are always on the lookout for the latest, most innovative programs in editing and posting on Facebook, Instagram, Twitter, and Pinterest.

We’ve complied a list of some our favorite moments in social media history in a hilarious Buzzfeed article that you should read and share here! Enjoy!

 

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Mochee Attends TAG Heuer Event

As the official social media agency for TAG Heuer Latin America and the Caribbean, Mochee was invited to take part in a recent event put on by TAG Heuer at The Raleigh Hotel on Miami Beach. While there, Mochees Amy and Alex gave a presentation illustrating TAG Heuer social media activity and pitching new ideas to a group of TAG Heuer distributors and retailers. Mochees also got the inside scoop about upcoming 2015 marketing plans and partnerships TAG Heuer has in the works. We are happy to be working with a company that has such an exciting future!

After their presentation, the Mochees participated in a Don’t Crack Under Pressure team building activity (appropriately named after TAG Heuer’s official campaign) at the Flamingo Tennis Center. As expected, the Mochee team won the tournament! Because Mochees NEVER crack under pressure.