User downloads for TikTok significantly spiked over the past few months and it looks like there’s competition on the way. Instagram has been testing a new feature that is similar to TikTok in Brazil, Germany, France. Instagram Reels is a new way to create engaging content that can be posted to Instagram Stories or your feed. Just days after the Indian government banned the very popular app, Instagram started testing this feature in India as well. So, what do we know about Reels and when should we expect to be able to dive into this fun trend? Much like TikTok, users will be able to choose from an extensive library of music or borrow another user’s audio to record their own 15-second clip. Instagram users will be able to showcase all of their Reels in a designated tab shown in the photo below: Source: later.com You’ll also have the ability to place your camera on a timer, adjust the speed of your video, and apply effects and AR filters to your video. Instagram hasn’t made it clear when this feature will roll out in the U.S, but we can’t wait to have another way to engage with our client’s audiences. Stay tuned and follow us on Instagram for any updates!